GİRİŞİM FONLAMASINDA SOSYAL SERMAYENİN ÇEVRİMİÇİ ROLÜ: KİTLESEL FONLAMA ÜZERİNE BİR ARAŞTIRMA

Yıl 2021, Cilt: 6 Sayı: 2, 359 - 372, 30.06.2021

Artür Yetvart Mumcu , Göksel Ataman Berk

https://doi.org/10.29106/fesa.931075

Cited By: 3

Öz

İşletmelerin kurulum sürecinde ihtiyaç duyulan fonun temini, girişimciler için önemli bir sınırlılık oluşturmaktadır. Bu soruna alteratif bir çözüm olarak ortaya çıkan ve yakın gelecekte önemli bir fonlama sistemi olma potansiyeline sahip kitlesel fonlama, bu araştırmanın konusunu oluşturmuştur. Araştırmada hem sosyal hem de ekonomik girişimlerin fonlanması için yeni bir yöntem olan kitlesel fonlamanın başarısında, sosyal sermayenin etkileri incelenmiştir. Doktora tezinden türetilen bu araştırmada kitlesel fonlamada başarılı bir fonlamaya ulaşılabilmesi için gerekli hususların aydınlatılması amaçlanmıştır. Bu çalışma yazında konuyla ilgili nitel ağırlıkta olan sonuçların, nicel olarak test edilmesi temeline dayanmaktadır. Bu kapsamda Türkiye’de girişimi için ihtiyaç duyduğu fonu toplamak amacıyla proje yayınlamış ödül ve bağış bazlı 251 kitlesel fonlama proje sahibine anket uygulanmıştır. Hedef fonuna ulaşabilen projeler başarılı, ulaşamayanlar ise başarısız olarak kodlanmıştır. Çevrimiçi bir girişim fonlaması süreci olan kitlesel fonlama, sosyal sermayenin yine çevrimiçi boyutuna odaklanan çevrimiçi sosyal sermaye kapsamında ele alınmıştır. Gelecekte başarılı projelere ulaşmak için gerekliliklerin ortaya konulması amacıyla araştırma modeli, sinyal teorisi çerçevesinde incelenmiştir. Bağımsız değişken olarak ele alınan çevrimiçi sosyal sermayenin aracı ve dayanışmacı boyutlarının, başarıyı yordadığı sonucuna ulaşılmıştır. Ayrıca cinsiyet ve eğitim durumunun da kitlesel fonlama başarısı üzerinde etkili olduğu görülmüştür.

Anahtar Kelimeler

Girişimcilik, çevrimiçi sosyal sermaye, kitlesel fonlama.

THE ONLINE ROLE OF SOCIAL CAPITAL IN VENTURE FUNDING: A RESEARCH ON CROWDFUNDING

Öz

The provision of funds needed in the establishment process of businesses creates an important limitation for entrepreneurs. Crowdfunding, which emerged as an alternative solution to this problem and has the potential to become an important funding system in the near future, has been the subject of this study. In the research, the effects of social capital on the success of crowdfunding, which is a new method for funding both social and economic enterprises, were examined. In this study derived from the doctoral thesis, it is aimed to illuminate the necessary issues in order to achieve successful funding in crowdfunding. This study is based on the quantitative testing of qualitatively weighted results on the subject. In this context, a questionnaire was applied to 251 award and donation-based crowdfunding project owners who have published projects in Turkey to collect the funds they need for their initiative. Projects that could reach the target fund were coded as successful and those that could not, as unsuccessful. Crowdfunding, an online venture funding process, is considered within the scope of online social capital, which also focuses on the online dimension of social capital. In order to reveal the requirements to reach successful projects in the future, the research model has been examined within the framework of signal theory. It was concluded that the mediator and solidarity dimensions of online social capital, which is considered as an independent variable, predict success. In addition, it has been observed that gender and educational status have an effect on crowdfunding success.

Anahtar Kelimeler

Entrepreneurship, Online Social Capital, Crowdfunding.

Kaynakça

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