Yıl 2019, Cilt 12 , Sayı 3, Sayfalar 169 - 181 2019-07-31

A Structural Equation Model to Examine Mobile Application Usability and Use
Mobil Uygulama Kullanılabilirliğini ve Kullanımını İncelemek İçin Bir Yapısal Eşitlik Modeli

Çetin GÜLER [1]


The aim of this study is to adapt the mobile application usability scale to the Turkish culture and test its nomological network within a structural measuring model. The model is based on the technology acceptance model. Considering the relationships between usability perceptions, continued intention to use, brand loyalty and actual use of mobile applications of the users, these four variables were included in the model. The study was conducted on 476 participants. Translation of the scales, confirmatory factor analysis, and reliability tests were conducted to test the validity and reliability of the scales. The original construct of the three scales validated by confirmatory factor analysis. Cronbach’s alpha coefficients were high or at least acceptable for all constructs. Fit indexes of the model indicated that the model remains within the acceptable limits. Relationships between usability, continued intention to use, brand loyalty and actual use were validated with the sample data.

Bu çalışmanın amacı, mobil uygulama kullanılabilirliği ölçeğini Türkçeye uyarlamak ve bir yapısal ölçüm modeli içinde kendi nomolojik ağını test etmektir. Çalışmada kullanılan model, teknoloji kabul modeline dayanmaktadır. Kullanılabilirlik algıları, kullanmaya devam etme isteği, marka sadakati ve kullanıcıların mobil uygulamalarının fiili kullanımı arasındaki ilişki göz önüne alınarak, bu dört değişken modele dahil edilmiştir. Çalışmada 476 katılımcıdan veriler toplanmıştır. Ölçeğin geçerlik ve güvenilirliğini test etmek için ölçeklerin çevirisi, doğrulayıcı faktör analizi ve güvenilirlik testleri yapılmıştır. Doğrulayıcı faktör analizi ile üç ölçeğin orijinal yapısının Türkçe için korunduğunu göstermiştir. Cronbach alfa katsayıları tüm yapılar için yüksek veya en azından kabul edilebilir çıkmıştır. Modelin uyum indeksleri, modelin kabul edilebilir sınırlar içinde kaldığını göstermiştir. Kullanılabilirlik, kullanma isteği, marka sadakati ve fiili kullanım arasındaki ilişkiler çalışma verileriyle doğrulanmıştır.

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Birincil Dil en
Konular Bilgisayar Bilimleri, Bilgi Sistemleri
Bölüm Makaleler
Yazarlar

Orcid: 0000-0001-6118-9693
Yazar: Çetin GÜLER (Sorumlu Yazar)
Kurum: VAN YÜZÜNCÜ YIL ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 31 Temmuz 2019

Bibtex @araştırma makalesi { gazibtd454749, journal = {Bilişim Teknolojileri Dergisi}, issn = {1307-9697}, eissn = {2147-0715}, address = {}, publisher = {Gazi Üniversitesi}, year = {2019}, volume = {12}, pages = {169 - 181}, doi = {10.17671/gazibtd.454749}, title = {A Structural Equation Model to Examine Mobile Application Usability and Use}, key = {cite}, author = {GÜLER, Çetin} }
APA GÜLER, Ç . (2019). A Structural Equation Model to Examine Mobile Application Usability and Use. Bilişim Teknolojileri Dergisi , 12 (3) , 169-181 . DOI: 10.17671/gazibtd.454749
MLA GÜLER, Ç . "A Structural Equation Model to Examine Mobile Application Usability and Use". Bilişim Teknolojileri Dergisi 12 (2019 ): 169-181 <https://dergipark.org.tr/tr/pub/gazibtd/issue/47484/454749>
Chicago GÜLER, Ç . "A Structural Equation Model to Examine Mobile Application Usability and Use". Bilişim Teknolojileri Dergisi 12 (2019 ): 169-181
RIS TY - JOUR T1 - A Structural Equation Model to Examine Mobile Application Usability and Use AU - Çetin GÜLER Y1 - 2019 PY - 2019 N1 - doi: 10.17671/gazibtd.454749 DO - 10.17671/gazibtd.454749 T2 - Bilişim Teknolojileri Dergisi JF - Journal JO - JOR SP - 169 EP - 181 VL - 12 IS - 3 SN - 1307-9697-2147-0715 M3 - doi: 10.17671/gazibtd.454749 UR - https://doi.org/10.17671/gazibtd.454749 Y2 - 2019 ER -
EndNote %0 Bilişim Teknolojileri Dergisi A Structural Equation Model to Examine Mobile Application Usability and Use %A Çetin GÜLER %T A Structural Equation Model to Examine Mobile Application Usability and Use %D 2019 %J Bilişim Teknolojileri Dergisi %P 1307-9697-2147-0715 %V 12 %N 3 %R doi: 10.17671/gazibtd.454749 %U 10.17671/gazibtd.454749
ISNAD GÜLER, Çetin . "A Structural Equation Model to Examine Mobile Application Usability and Use". Bilişim Teknolojileri Dergisi 12 / 3 (Temmuz 2019): 169-181 . https://doi.org/10.17671/gazibtd.454749
AMA GÜLER Ç . A Structural Equation Model to Examine Mobile Application Usability and Use. Bilişim Teknolojileri Dergisi. 2019; 12(3): 169-181.
Vancouver GÜLER Ç . A Structural Equation Model to Examine Mobile Application Usability and Use. Bilişim Teknolojileri Dergisi. 2019; 12(3): 181-169.