Yeni Ürün Geliştirmede Üst Yönetimin Rollerinin İstatistiksel Analizle Belirlenmesi

Yıl 2013, Cilt: 28 Sayı: 1, 0 - , 21.02.2014

Burcu Felekoğlu James Moultrıe

Öz

Yeni ürünler gerek günümüz rekabet ortamında firmaların hayatta kalabilmesi ve büyüyebilmesi için gerekse ülke ekonomilerinin gelişimi için büyük önem taşımaktadır. Bu sebeple, yeni ürün geliştirme sürecinin etkin yönetimi günümüzde hem işletmeler hem de akademisyenler açısından giderek artan derecede önem kazanmaktadır. Bu çalışmada teknolojiye dayalı üretim yapan işletmelerdeki yeni ürün geliştirme projelerinde üst yönetimin rolleri incelenmiştir. Bu çalışma iki aşamadan oluşmuştur. Öncelikle, kapsamlı literatür taraması ve farklı ülkelerden uzman akademisyen görüşleri sonucunda yeni ürün geliştirme sürecine üst yönetimin 14
farklı katılım şekli belirlenmiştir. Daha sonra İngiltere’de faaliyet gösteren 85 işletmede 86 yeni ürün geliştirme projesi için veri toplanmış, verilerin temel bileşenler metodu ile istatistiksel faktör analizi sonucu üst yönetimin dört ana rolü belirlenmiştir. Elde edilen sonuçlar, İngiltere gibi gelişmiş ülkelerde, üst yönetimin yeni ürün geliştirme projelerinde yol gösterme, aktif motivasyon, kaynak sağlama ve uygun ortam oluşturma rollerini
üstlendiğini göstermektedir. Sonuçların ülkemizde faaliyet gösteren işletmeler açısından anlamı ve teoriye katkısı tartışılmış ve ileriki araştırma konuları hakkında öneriler sunulmuştur.

Anahtar Kelimeler

Yeni ürün geliştirme, üst yönetim, faktör analizi

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