Şirketlerin Sürdürülebilirlik ve Sosyal Sorumluluk Anlayışlarının Finansal Performaslarına Etkisi Üzerine Bir İnceleme: Türkiye Uygulaması

Yıl 2017, Cilt: 3 Sayı: 3, 77 - 90, 02.10.2017

Ozan Kaymak , Görkem Çerikcioğlu

Öz

Birikim ve tasarrufların
değerlendirilmesinde finansal araçlara yatırım yapılması anlayışının
yatırımcılar tarafından uygun bulunmasından bu yana, yatırımcılar, yatırım
seçimlerini yaparken, yatırımların topluma faydalı olup olmadığı kriterlerini
de dikkate almaktadırlar. Yatırım seçimleri,  
sosyal norm ve değerlerle paralel şekilde gelişmektedir. Bu çalışmada,
dünyadaki gelişmiş ekonomilerde sürdürülebilirlik ve sosyal sorumluluk
anlayışının geçirdiği değişim ile bu süreçleri uygulayan firmaların finansal
performanslarının nasıl etkilendiği konusu üzerinde yapılan araştırmalar ve
çalışmalar incelenmiştir. Sosyal sorumluluk ile finansal performans arasında
doğru yönlü ilişkilerin saptandığı örneklere yer verilmiş böylece, Türkiye’de
sürdürülebilirlik ve sosyal sorumluk faaliyetlerini gerçekleştiren veya bu
konuda motivasyonu olan firmaların elde edebilecekleri kazanımların neler
olabileceği konusunda tahminler ileri sürülmüştür. Bu durum sürdürülebilirlik
ve sosyal sorumluluk anlayışının her geçen gün öneminin artacağı konusunda
ekonomik ve finansal kesimler üzerinde bir beklenti oluşturmaktadır. Bu
çalışmada, Türkiye’de sürdürülebilirlik ve sosyal sorumluluk uygulamaları
bakımından önemli faaliyetleri olan şirketler ile daha az sürdürülebilir ve
sosyal sorumluluk taşıyan şirketlerin 5 yıllık ortalama özkaynak karlılığı,
aktif karılığı ve yatırım karlılığı verilerinden yola çıkarak bir karşılaştırma
yapılması hedeflenmiştir. Yapılan inceleme sonucunda, sosyal sorumluluk ve
sürdürülebilirlik faaliyetlerinden dolayı beğenilen şirketlerin, seçilen diğer
şirketlere göre aktif karlılığı (ROI) oranları arasında anlamlı bir farklılık
olduğu tespit edilmiştir.

Anahtar Kelimeler

Sürdürülebilirlik, Sosyal Sorumluluk, Finansal Performans

An Analysis On The Effects On Financial Performance By The Sustainability And Social Responsibility Comprehensions Of The Companies: Turkey Application

Öz

Since the investing concept
has been conceived for gaining capital, the investors define their investing
alternatives whether that investment has benefits for society and they develop
their investing choice by considering the social norms and values. In this
study, we research the studies about the alternation of the sustainability and
social responsibility approach in developed economies and how effected the
financial performance of the companies which perform this processes. The
illustrations are studied, which include a positive relation between social
responsibility and financial performance, In this way, the companies which
conduct social responsibility practices and have a motivation about this approach,
what can they gain  perceptions are also
included in this study. In this instance, the importance of the sustainability
and social responsibility approach, will be develop in over time. We aim to
compare, the companies which have important applications on sustainability and
social responsibility and the companies with less sustainability and social
responsibility, by using 5 years average on return on equity, (ROE) Return on
assets (ROA) and return on investment. (ROI) According to our study’s conclusion,
the appreciated companies because of their sustainability and social
responsibility, have significant diversity on return on investment (ROI)
compared to other chosen companies.

Anahtar Kelimeler

Sustainability, Social Responsibility, Financial Performance

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