Seçmen-Aday Uyumu ve Politik Tutumların Sosyal Medyada Politik Katılım Üzerindeki Etkisi: 31 Mart 2024 Yerel Seçimleri Örneği

Öz

Sosyal medya; gençler arasında, yurttaş katılımı ile medya kullanımı arasındaki ilişkinin odak noktasını oluşturmaktadır. Gençler artık sosyal medya platformları sayesinde düşüncelerini paylaşabilir, politikayı tartışabilir, kendileri için önemli olan nedenler etrafında birleşebilir ve her şeyden önce biz de varız diyebilirler. Özellikle genç nesiller arasında siyasi ilgi ve katılım motivasyonunun eksikliği konusundaki endişelerin arttığı bir zamanda sosyal medyanın önemi daha da belirgin olmaya başlamıştır. İnternet ve sosyal medya platformları, seçmenleri, kendileriyle uyumlu parti ya da adaylar hakkında daha fazla bilgi arayışı içerisine girme ve politik katılım sergileme noktasında cesaretlendirmektedir. Nicel araştırma yönteminin kullanıldığı bu araştırmada; üniversite öğrencilerinin 31 Mart 2024 Yerel Seçimlerinde, seçmen-aday uyumu ile politik tutumlarının, sosyal medyadaki katılım davranışları üzerindeki etkinliği mercek altına alınmıştır. Çalışmanın verileri, 400 üniversite öğrencisi genç seçmenden anket tekniğiyle toplanmıştır. Araştırma sonucunda seçmen-aday uyumu ölçeğindeki alt boyutların sosyal medyada politik katılım davranışı üzerinde, pozitif anlamlı etkisinin olduğu tespit edilmiştir. Parti bağlılığı ile siyasal kampanya ve konulara ilgi düzeyi arttıkça, sosyal medyadaki politik katılım düzeyinde bir artış yaşanmaktadır (β= ,506; p< ,01). Bu araştırmanın, ulaştığı sonuç itibariyle 31 Mart 2024 Yerel Seçimleri örneğinde seçmen–aday uyumu ve politik tutumların sosyal medyada politik katılım üzerindeki etkisini analiz ederek literatürdeki bu boşluğu dolduracağı ve siyasal iletişim alanına katkı sağlayacağı düşünülmektedir.

Anahtar Kelimeler

• Sosyal Medya
• Politik Katılım
• Seçmen-Aday Uyumu
• Politik Tutumlar
• Genç Seçmen

Etik Beyan

Bu çalışma için Selçuk Üniversitesi İletişim Fakültesi Bilimsel Etik Değerlendirme Kurulu’ndan 25.03.2024 tarihli ve 2024/6 sayılı Etik Kurul Onayı alınmıştır.

The Effect of Voter-Candidate Congruity and Political Attitudes on Political Participation in Social Media: The Case of the March 31, 2024 Local Elections

Öz

Social media is at the center of the relationship between civic participation and media use among young people. Thanks to social media platforms, young people can now share their thoughts, discuss politics and unite around causes that are important to them, and above all, say that we exist. At a time when there is growing concern about the lack of political interest and motivation to participate, especially among the younger generations, the importance of social media has become even more evident. The internet and social media platforms encourage voters to seek more information about the parties or candidates that align with them and to engage politically. In this study, in which quantitative research method is used, the effectiveness of voter-candidate compatibility and political attitudes of university students on their participation behaviors on social media in the Local Elections of March 31, 2024 is examined. The data of the study was collected from 400 university student young voters through a survey technique. As a result of the research, it was determined that the sub-dimensions of voter-candidate congruence have a positive significant effect on political participation on social media. As the level of party loyalty and interest in political campaigns and issues increases, there is an increase in the level of political participation on social media (β= ,506; p< ,01). It is anticipated that this study will fill a gap in the literature and contribute to the field of political communication by analyzing the impact of voter-candidate alignment and political attitudes on political participation on social media, using the March 31, 2024 Local Elections as a case study.

Anahtar Kelimeler

• Social Media
• Political Participation
• Voter-Candidate Congruence
• Political Attitudes
• Young Voters

Etik Beyan

Ethics Committee approval for this study was obtained from the Scientific Ethics Evaluation Board of the Faculty of Communication, Selçuk University, dated March 25, 2024, and numbered 2024/6.

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