Türkiye’den Dışarıya Yapılan DYY’ların Giriş Stratejilerinin Belirleyicileri Üzerine Bir Araştırma: Uluslararasılaşma Kuramları Bakış Açısı

Yıl 2020, Cilt: 11 Sayı: 3, 592 - 614, 25.10.2020

Tülay İlhan-nas Tarhan Okan Ayşegül Düzgün Handan Çam

Öz

Bu araştırmanın amacı, Dunning’in OLI Modeli, Uppsala Modeli ve Mathews’in LLL Modelinin temel varsayımlarından hareket ederek ve Türkiye bağlamını dikkate alarak Türkiye kökenli çokuluslu işletmelerin yabancı pazarlara giriş stratejilerinin belirleyicilerini ortaya koymaktır. BİST’de işlem gören işletmelerden oluşan evrenden, kasıtlı örnekleme yöntemi ile seçilen örneklem, 72 ana işletmeye dair 53 farklı ev sahibi ülkede faaliyet gösteren 388 bağlı kuruluştan oluşmaktadır. Regresyon analizi bulgularına göre genel olarak, söz konusu kuramlar çerçevesinde tanımlanan değişkenlerin birçoğunun Türkiye kökenli çokuluslu işletmelerin giriş stratejileri üzerinde çeşitli düzeylerde etkili olduğu görülmektedir.

Anahtar Kelimeler

Çokuluslu İşletmeler, Giriş Stratejileri, Uluslararasılaşma Teorileri

Destekleyen Kurum

Gümüşhane Üniversitesi BAP Koordinatörlüğü

Proje Numarası

Proje No: 16.F2911.02.05

Teşekkür

Çalışmanın genişletilmiş özeti, 10 – 12 Mayıs 2018 tarihleri arasında Karadeniz Teknik Üniversitesi ev sahipliğinde düzenlenen 26. Ulusal Yönetim ve Organizasyon Kongresinde sunulmuş ve Bildiriler Kitabında yayımlanmıştır.

A Research on Determinants of The Entry Strategies of The FDI’s From Turkey to Abroad: Internationalization Theories Perspective

Öz

The purpose of this study is to reveal the determinants of foreign market entry strategies of Turkey-based multinational enterprises by taking into account of the context of Turkey, based on the basic assumptions of Dunning's OLI Model, Uppsala Model and Mathews' LLL Model. The sample is selected by intentional sampling method from the research universe that is consisting of businesses traded in the BIST. It is formed by 388 affiliates of 72 major companies operating in 53 different host countries. According to the findings of regression analysis, generally, many of the variables within the framework of the theories are effective at various levels on the entry strategies of the Turkey-based multinational enterprises.

Anahtar Kelimeler

Multinational Companies, Entry Strategies, Internationalization Theories

Proje Numarası

Proje No: 16.F2911.02.05

Kaynakça

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