Tematik Otel Görsellerinin Potansiyel İşgücünün Çalışma Niyeti Açısından Önemi

Murat Duyar; Nuray Özdipçiner

doi:10.32572/guntad.1232699

Araştırma Makalesi

The Importance of Thematic Hotel Visuals for Potential Workforce's Intention to Work

Yıl 2023, , 378 - 401, 27.09.2023

Murat Duyar , Nuray Özdipçiner

https://doi.org/10.32572/guntad.1232699

Öz

In this study, it was aimed to learn the intention of tourism students to work in themed and non-themed hotels with the Theory of Planned Behavior. For this purpose, a scenario and visuals of a themed and a non-themed hotels were presented to the participants. Based on this scenario and visuals, it was aimed to understand which hotel the participants would like to work in. A structured interview form was directed to the participants. The interviews were analyzed through content analysis and descriptive analysis. As a result of the study, it was determined that the majority of the participants preferred to work in a themed hotel and that past work experience was important in this decision. However, it was determined that the probability of working in one of these hotels in the future was close to each other both positively and negatively. In addition, the COVID-19 pandemic and having another job were identified as the reasons why the participants would not work in one of the hotels offered to them in the future.

Anahtar Kelimeler

Thematic Hotels, Working Intention, Potential Labour, Theory of Planned Behavior, Accomodation Facilities

Kaynakça

Ahmad, W., Kim, W. G., Anwer, Z. & Zhuang, W. (2020). Schwartz personal values, theory of planned behavior and environmental consciousness: how tourists’ visiting ıntentions towards eco-friendly destinations are shaped?. Journal of Business Research, 110, 228-236.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. & Madden, T. J. (1986). Prediction of goal-directed behavior: attitudes, ıntentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22(5), s. 453–474.
Akçakanat, T. & Dinç, M. (2018). Planlanmış davranış teorisi bağlamında girişimcilik niyeti üzerinde makyavelist kişiliğin etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi (17. UİK Özel Sayısı), 761-780. Akış
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Aksu, A. A. & Köksal, C. D. (2005). Perceptions and attitudes of tourism students in Turkey. International Journal of Contemporary Hospitality Management, 17(5), 436–447.
Babür, S. (2011). Antalya ili merkezindeki beş yıldızlı temalı ve tasarım otel işletmelerinde yenilik uygulamaları üzerine bir araştırma [Yüksek Lisans Tezi, Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya].
Back, K. J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448-467.
Baker, D. A. & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
Baltacı, A. (2018). Nitel araştırmalarda örnekleme yöntemleri ve örnek hacmi sorunsalı üzerine kavramsal bir inceleme. Bitlis Eren Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(1), 231-274.
Bamberg, S., Ajzen, I. & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: the roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25(3), 175-187.
Baş, M. (2018). Algılanan otel imajının davranışsal niyetler üzerine etkisi: marmaris'teki 5 yıldızlı otellerde bir araştırma [Yüksek Lisans Tezi, Sıtkı Koçman Üniversitesi Sosyal Bilimler Enstitüsü, Muğla].
Başkale, H. (2016). Nitel araştırmalarda geçerlik, güvenirlik ve örneklem büyüklüğünün belirlenmesi. Dokuz Eylül Üniversitesi Hemşirelik Fakültesi Elektronik Dergisi, 9(1), 23-28.
Bigné, J. E., Andreu, L. & Gnoth, J. (2005). The theme park experience: an analysis of pleasure, arousal and satisfaction. Tourism Management, 26(6), 833– 844.
Cahigas, M. M. L., Prasetyo, Y. T., Persada, S. F. & Nadlifatin, R. (2023). Examining filipinos’ intention to revisit siargao after super typhoon rai 2021 (odette): an extension of the theory of planned behavior approach. International Journal of Disaster Risk Reduction, 84, 103455.
Chandralal, L. & Valenzuela, F. R. (2013). Exploring memorable tourism experiences: antecedents and behavioural outcomes. Journal of Economics, Business and Management, 1(2), 177-181.
Chang, S. & Tse, E. C.-Y. (2012). Understanding the initial career decisions of hospitality graduates in Hong Kong. Journal of Hospitality & Tourism Research, 39(1), 57–74.
Chen, M. F. & Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230.
Chien, G. C. L., Yen, I.-Y. & Hoang, P.-Q. (2012). Combination of theory of planned behavior and motivation: an exploratory study of potential beach-based resorts in Vietnam. Asia Pacific Journal of Tourism Research, 17(5), 489– 508.
Christou, E. (2003). Guest loyalty likelihood in relation to hotels’ corporate ımage and reputation: a study of three countries in Europe. Journal of Hospitality & Leisure Marketing, 10(3/4), 85-99.
Chuang, N.-K. & Dellmann-Jenkins, M. (2010). Career decision making and intention: a study of hospitality undergraduate students. Journal of Hospitality & Tourism Research, 34(4), 512–530.
Clarke, J. E. (2013). Applying the theory of planned behavior to explain hotel employers’ ıntentıons to offer internships in Jamaica [Doktora Tezi, Oklahoma State Üniversitesi, Oklahoma].
Çeti, B. (2018). Destinasyon deneyiminin destinasyon imajı algısı ve davranışsal niyetler üzerindeki etkisi: Kapadokya örneği [Yüksek Lisans Tezi, Çanakkale Onsekiz Mart Üniversitesi Sosyal Bilimler Enstitüsü, Çanakkale].
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Tematik Otel Görsellerinin Potansiyel İşgücünün Çalışma Niyeti Açısından Önemi

Yıl 2023, , 378 - 401, 27.09.2023

Murat Duyar , Nuray Özdipçiner

https://doi.org/10.32572/guntad.1232699

Öz

Bu araştırmada turizm eğitimi alan öğrencilerin temalı ve temasız otellerde çalışma niyetlerinin Planlı Davranış Teorisi ile öğrenilmesi amaçlanmıştır. Bunun için katılımcılara bir senaryo ile temalı ve temasız iki otele ilişkin görseller sunulmuştur. Bu senaryo ve görsellere dayalı olarak katılımcıların hangi otelde çalışmak istediklerinin anlaşılması amaçlanmıştır. Katılımcılara yapılandırılmış görüşme formu yöneltilmiştir. Yapılan görüşmeler, içerik analizi ve betimsel analiz ile incelenmiştir. Araştırmanın sonucunda katılımcıların büyük çoğunluğunun temalı otelde çalışmayı tercih ettikleri ve bu kararlarında geçmiş çalışma tecrübesinin önemli olduğu belirlenmiştir. Ancak katılımcıların gelecekte bu otellerden birinde çalışma olasılıklarının hem olumlu hem de olumsuz olarak birbirine yakın olduğu tespit edilmiştir. Ayrıca katılımcıların gelecekte kendilerine sunulan otellerden birinde çalışmama olasılıklarına gerekçe olarak, COVID-19 salgını ve başka bir işte çalışıyor olmaları tespit edilmiştir.

Anahtar Kelimeler

Tematik Oteller, Çalışma Niyeti, Potansiyel İşgücü, Planlı Davranış Teorisi, Konaklama İşletmeleri

Kaynakça

Ahmad, W., Kim, W. G., Anwer, Z. & Zhuang, W. (2020). Schwartz personal values, theory of planned behavior and environmental consciousness: how tourists’ visiting ıntentions towards eco-friendly destinations are shaped?. Journal of Business Research, 110, 228-236.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. & Madden, T. J. (1986). Prediction of goal-directed behavior: attitudes, ıntentions, and perceived behavioral control. Journal of Experimental Social Psychology, 22(5), s. 453–474.
Akçakanat, T. & Dinç, M. (2018). Planlanmış davranış teorisi bağlamında girişimcilik niyeti üzerinde makyavelist kişiliğin etkisi. Uluslararası İktisadi ve İdari İncelemeler Dergisi (17. UİK Özel Sayısı), 761-780. Akış
Roney, S. & Öztin, P. (2007). Career perceptions of undergraduate tourism students: a case study in Turkey. Journal of Hospitality, Leisure, Sport and Tourism Education, 6(1), 4-17.
Aksu, A. A. & Köksal, C. D. (2005). Perceptions and attitudes of tourism students in Turkey. International Journal of Contemporary Hospitality Management, 17(5), 436–447.
Babür, S. (2011). Antalya ili merkezindeki beş yıldızlı temalı ve tasarım otel işletmelerinde yenilik uygulamaları üzerine bir araştırma [Yüksek Lisans Tezi, Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü, Antalya].
Back, K. J. (2005). The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry. Journal of Hospitality & Tourism Research, 29(4), 448-467.
Baker, D. A. & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
Baltacı, A. (2018). Nitel araştırmalarda örnekleme yöntemleri ve örnek hacmi sorunsalı üzerine kavramsal bir inceleme. Bitlis Eren Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 7(1), 231-274.
Bamberg, S., Ajzen, I. & Schmidt, P. (2003). Choice of travel mode in the theory of planned behavior: the roles of past behavior, habit, and reasoned action. Basic and Applied Social Psychology, 25(3), 175-187.
Baş, M. (2018). Algılanan otel imajının davranışsal niyetler üzerine etkisi: marmaris'teki 5 yıldızlı otellerde bir araştırma [Yüksek Lisans Tezi, Sıtkı Koçman Üniversitesi Sosyal Bilimler Enstitüsü, Muğla].
Başkale, H. (2016). Nitel araştırmalarda geçerlik, güvenirlik ve örneklem büyüklüğünün belirlenmesi. Dokuz Eylül Üniversitesi Hemşirelik Fakültesi Elektronik Dergisi, 9(1), 23-28.
Bigné, J. E., Andreu, L. & Gnoth, J. (2005). The theme park experience: an analysis of pleasure, arousal and satisfaction. Tourism Management, 26(6), 833– 844.
Cahigas, M. M. L., Prasetyo, Y. T., Persada, S. F. & Nadlifatin, R. (2023). Examining filipinos’ intention to revisit siargao after super typhoon rai 2021 (odette): an extension of the theory of planned behavior approach. International Journal of Disaster Risk Reduction, 84, 103455.
Chandralal, L. & Valenzuela, F. R. (2013). Exploring memorable tourism experiences: antecedents and behavioural outcomes. Journal of Economics, Business and Management, 1(2), 177-181.
Chang, S. & Tse, E. C.-Y. (2012). Understanding the initial career decisions of hospitality graduates in Hong Kong. Journal of Hospitality & Tourism Research, 39(1), 57–74.
Chen, M. F. & Tung, P. J. (2014). Developing an extended theory of planned behavior model to predict consumers’ intention to visit green hotels. International Journal of Hospitality Management, 36, 221-230.
Chien, G. C. L., Yen, I.-Y. & Hoang, P.-Q. (2012). Combination of theory of planned behavior and motivation: an exploratory study of potential beach-based resorts in Vietnam. Asia Pacific Journal of Tourism Research, 17(5), 489– 508.
Christou, E. (2003). Guest loyalty likelihood in relation to hotels’ corporate ımage and reputation: a study of three countries in Europe. Journal of Hospitality & Leisure Marketing, 10(3/4), 85-99.
Chuang, N.-K. & Dellmann-Jenkins, M. (2010). Career decision making and intention: a study of hospitality undergraduate students. Journal of Hospitality & Tourism Research, 34(4), 512–530.
Clarke, J. E. (2013). Applying the theory of planned behavior to explain hotel employers’ ıntentıons to offer internships in Jamaica [Doktora Tezi, Oklahoma State Üniversitesi, Oklahoma].
Çeti, B. (2018). Destinasyon deneyiminin destinasyon imajı algısı ve davranışsal niyetler üzerindeki etkisi: Kapadokya örneği [Yüksek Lisans Tezi, Çanakkale Onsekiz Mart Üniversitesi Sosyal Bilimler Enstitüsü, Çanakkale].
Dean, A., Morgan, D. & Tan, T. E. (2002). Service quality and customers’ willingness to pay more for travel services. Journal of Travel, Tourism Marketing, 12(2/3), 95–110.
Dilsiz, B. (2009, Aralık 17). Otelciliğin gelecek trendi "dizayn oteller". https://www.turizmgazetesi.com/news.aspx?Id=51704 adresinden 14 Haziran 2021 tarihinde alınmıştır.
Evcil, A. (2017). İstanbul'u ziyaret eden turistlerin sokak yiyeceği deneyimi, memnuniyet ve davranışsal niyetleri arasındaki ilişkilerin belirlenmesine yönelik bir araştırma [Yüksek Lisans Tezi İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul].
Fishbein, M. & Ajzen, I. (2011). Predicting and Changing Behavior: The Reasoned Action Approach. Psychology Press: New York.
Gilmore, J. & Pine, B. J. (2002). Differentiating hospitality operations via experiences: why selling services is not enough. The Cornell Hotel and Restaurant Administration Quarterly, 43(3), 87–96.
Guba, E. G. (1981). Criteria for assessing the trustworthiness of naturalistic ınquiries. Educational Communication and Technology, 29(2), 75-91.
Han, H. & Back, K.J. (2008). Relationships among ımage congruence, consumption emotions, and customer loyalty in the lodging industry. Journal of Hospitality & Tourism Research, 32(4), 467-490.
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Toplam 82 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Konular	Turizm (Diğer)
Bölüm	Makaleler
Yazarlar	Murat Duyar 0000-0001-5470-0668 Nuray Özdipçiner 0000-0001-6968-5691
Yayımlanma Tarihi	27 Eylül 2023
Kabul Tarihi	25 Nisan 2023
Yayımlandığı Sayı	Yıl 2023

Kaynak Göster

APA	Duyar, M., & Özdipçiner, N. (2023). Tematik Otel Görsellerinin Potansiyel İşgücünün Çalışma Niyeti Açısından Önemi. Güncel Turizm Araştırmaları Dergisi, 7(2), 378-401. https://doi.org/10.32572/guntad.1232699

Makale Dosyaları

Tam Metin

Değerli Araştırmacılar,

Dergimize gönderilen çalışmalar geliş sırasına ve konusuna göre öncelikle editör değerlendirmesinden geçmekte, editör görüşü doğrultusunda hakem değerlendirmesine karar verilmektedir. Değerlendirme süreci tamamlanan çalışmalar da aynı şekilde değerlendirmenin tamamlanma tarihlerine, türlerine ve kapsamlarına göre yayıma kabul edilmektedir. Bu yüzden GTAD'a gönderilen çalışmaların herhangi bir sayıda yayıma kabul edileceğinin planlanarak önerilmemesi gerektiğini tekrar hatırlatmak isteriz. Detaylı bilgi için yayın politkası incelenebilir.