Prioritization of Human Resources Practices by Importance-Performance Analysis: An Application on Hotel Employees

Abstract

This study aims to prioritize the human resources practices offered by hotel businesses with importance-performance analysis (IPA), which is used extensively in the field of marketing. Moreover, differences among the city and resort as well as operation and support service employees in terms of their perceptions about HR practices are examined. The results of the analysis of 414 data obtained from hotel employees by the survey technique showed that pay and career development fell into the ‘concentrate here’ quadrant. Vocational training, management support, and communication practices were positioned in the ‘keep up the good work’ quadrant. On the other hand, it was also revealed that there are perceptual differences among the city and resort, as well as between frontline and backline employees. The results of the study provide theoretical and practical implications for hotel authorities for the design of strategic action plans to gain a competitive advantage by improving HR practices.

Keywords

• Human Resource Practices
• Hotel Employees
• Importance-Performance Analysis

İnsan Kaynakları Uygulamalarının Önem Performans Analizi ile Önceliklendirilmesi: Otel Çalışanları Üzerinde Bir Uygulama

Öz

Bu çalışma otel işletmeleri tarafından sunulan insan kaynakları (İK) uygulamalarını pazarlama alanında yoğun bir şekilde kullanılan önem-performans analizi (ÖPA) ile önceliklendirmeyi amaçlamaktadır. Ayrıca kıyı ve şehir otel çalışanları ile operasyon ve destek hizmet çalışanlarının İK uygulamalarına ilişkin değerlendirme farklılıklarını da ortaya koymayı hedeflemektedir. Anket tekniği ile otel çalışanlarından elde edilen 414 verinin analiz sonuçları ücret ve kariyer gelişimin yoğunlaşılması gerekenler hücresinde konumlandığını göstermiştir. Mesleki eğitim, yönetim desteği ve iletişim uygulamalar ise performansı korunması gerekenler hücresinde yer almıştır. Diğer taraftan, kıyı-şehir otel çalışanları ile operasyon-destek hizmet otel çalışanların İK uygulamalarına ilişkin algıları arasında farklılıklar olduğu da tespit edilmiştir. Çalışma sonuçları, İK uygulamalarının geliştirilerek rekabet avantajı elde etmek için otel yetkililerine stratejik eylem plan tasarımı hususunda teorik ve pratik çıkarımlar sunmaktadır.

Anahtar Kelimeler

• İnsan Kaynakları Uygulamaları
• Otel Çalışanları
• Önem-Performans Analizi

Kaynakça

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