Sistematik Derlemeler ve Meta Analiz
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E-LIFE STYLE: SYSTEMATIC LITERATURE REVIEW

Yıl 2023, , 194 - 205, 30.12.2023

Seval Taşer Polat , Kumru Uyar

https://doi.org/10.54439/gupayad.1311134

Öz

Purpose: The aim is to examine the articles published on the subject of e-lifestyle within the scope of various parameters such as years, journals in which they were published, number of authors, and countries of the authors. The aim is to guide future marketing research in this field. Material and Method: The concept of e-lifestyle is a new concept in the literature. For this reason, articles on the subject were examined without date restrictions. For this study, Web of Science, Scopus, Science Direct, Sage Journals, Emerald, Google Scholar and TR Index were scanned. The articles in these databases were examined and classified according to the specified criteria. The keywords "e-lifestyle" and "online lifestyle" were used while scanning the articles. As a result, 19 articles on e-lifestyle in the field of marketing were reached. Findings: According to the articles examined, the majority of the articles written in the field of e-lifestyle were written in 2015. The first study was published in 2011. The research conducted by Yu (2011) to develop the scale was the most cited article. When classified by country, it was seen that 36 different authors from 13 different countries worked in the field of e-lifestyle. Malaysia ranks first among these countries with 10 authors. 17 of the studies are quantitative research, 1 is qualitative and 1 is mixed research. Results: Developments in information communication technologies and the widespread use of the internet have caused people to develop e-lifestyles based on the internet. This lifestyle change has been noticed by academics and companies and research has been conducted. As a result, research has been conducted to develop scales and to measure to what extent consumers' online shopping behavior, brand loyalty or product and brand preferences depend on e-lifestyle. The issue of e-lifestyle is still a subject that still needs research, especially in the field of marketing.

Anahtar Kelimeler

: E-lifestyle online lifestyle systematic literature review

Proje Numarası

Yok

Kaynakça

  • Adnan, A., & Khan, M. N. (2017). Scale development and refinement of a lifestyle instrument. International Journal of Knowledge Management in Tourism and Hospitality, 1(2), 127-151. https://doi.org/10.1504/IJKMTH.2017.085862
  • Anderson, W., & Golden, L. (1984). Lifestyle and psychographics: a critical review and recommendation. Advances in Consumer Research, 11(1), 405-411.
  • Chaney, D. (1996). Lifestyles. Psychology Press.
  • Constantinides, E. (2009, January). Social Media/Web 2.0 as marketing parameter: An introduction. In Proceedings of 8th International Congress Marketing Trends, 15-17.
  • Constantinides, E., & Fountain, S. (2007). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9, 231-244.
  • Creswell, J. (2017). Eğitim araştırmaları: Nicel ve nitel araştırmanın planlanması, yürütülmesi ve değerlendirilmesi. İstanbul: EDAM.
  • Çınar, N. (2022). Sistematik derleme metodolojisi ve yazımı. Bursa: Akademisyen Kitabevi.
  • Dzogbenuku, R. K., & Kumi, D. K. (2018). Exploring the key drivers of Internet behaviour among the youth of emerging markets: The case of Ghana. Global Knowledge, Memory and Communication, 67(8/9), 486-509. https://doi.org/10.1108/GKMC-01-2018-0005
  • Géci, A., Krivošíková, A., Nagyová, Ľ., & Cagáňová, D. (2019). The influence of lifestyle on consumer behavior and decision making in research aimed at protein bars. Potravinarstvo Slovak Journal of Food Sciences, 14, 318-327. https://doi.org/10.5219/1231
  • Hassan, S., Ramayah, T., Mohamed, O., & Maghsoudi, A. (2015). E-lifestyle conceptualization: Measurement model validation using variance based structural equation modeling (SEM-PLS). Modern Applied Science, 319-332.
  • Hassan, S., Thurasamy, T., & Loi, W. (2017). E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. International Review of Management and Marketing, 354-362. http://dx.doi.org/10.5539/mas.v9n2p319
  • Iswati, H., & Al-Farasyi, F. (2021). The influence of social media, e-lifestyle and digital culture on consumption behavior (Case study of go food in Jakarta). Engineering and Technology, 30-39. https://doi.org/10.31098/cset.v1i2.472
  • Jansri, W. (2018). Consumer e-lıfestyle, cooperate socıal responsıbılıty actıvıtıes, and loyalty: A case study of spa consumers in Phuket Provınce. Panyapiwat Journal, 31-44.
  • Kim, K. H., Park, F. Y., Kim, D. Y., Moon, H. I., & Chun, H. C. (2002). E-lifestyle and motives to use online games. Irish Marketing Review and] ournal of Korean Academy of Marketing Science, 15(2), 71-77.
  • Kokt, D., & Koelane, T. (2013). Reflecting on information and communication technology (ICT) in marketing from a marketer’s and student perspective. African Journal of Business Management, 7(31), 3098-3108. https://doi.org/10.5897/AJBM2013.7054
  • Koshksaray, A. A., Franklin, D., & Hanzaee, K. H. (2015). The relationship between e-lifestyle and Internet advertising avoidance. Australasian Marketing Journal, 23(1), 38-48. https://doi.org/10.1016/j.ausmj.2015.01.002
  • Kotler, P. (2000). Marketing management. Boston: Prentice-Hall, Inc.
  • Kurniawati, I. D., & Puspitawati, H. (2022). Gender analysis of coping behaviour, e-lifestyle, and happiness on millennial generation in covid-19 pandemic era. Journal of Child, Family, and Consumer Studies, 1(2), 108-119. https://doi.org/10.29244/jcfcs.1.2.108-119
  • Mahmud, I., & Omar, A. (2020). Muslim youths'e-lifestyle and its impacts on well-being. International Journal of Islamic Marketing and Branding, 5(1), 58-75. https://doi.org/10.1504/IJIMB.2020.109066
  • Mendi, B., & Mendi, O. (2015). Evaluation of validity and reliability of the Turkish version of the e-lifestyle ınstrument. Journal of Yasar University, 6624-6632. https://doi.org/10.19168/jyu.37431
  • Recro Digital, (2023). Recro digital. Erişim adresi: www.recrodigital.com: https://recrodigital.com/dunyada-ve-turkiyede-internet-sosyal-medya-kullanimi-2022/ Erişim tarihi: 11.09.2023
  • Pandey, S., & Chawla, D. (2014). E-lifestyles of Indian online shoppers: A scale validation. Journal of Retailing and Consumer Services, 21(6), 1068-1074. https://doi.org/10.1016/j.jretconser.2014.06.012
  • Schoell, W., & Guiltinan, J. (1992). Marketing: Contemporary concepts and practices. Boston: Allyn & Bacon.
  • Sturiale, L., & Scuderi, A. (2011). Information and communication technology (ICT) and adjustment of the marketing strategy in the agri- food system in Italy. HAICTA, 77-87.
  • Wedel, M., & Kamakura, W.A. (2012). Market segmentation: Conceptual and methodological foundations. USA: Springer Science & Business Media.
  • Wijaya, T., Darmawati, A., & Kuncoro, A. M. (2020). E-lifestyle confirmatory of consumer generation Z. International Journal of Advanced Computer Science and Applications, 11(10).
  • Yu, C. S. (2011). Construction and validation of an e-lifestyle instrument. Internet Research, 21(3), 214-235. https://doi.org/10.1108/10662241111139282

E-YAŞAM TARZI: SİSTEMATİK LİTERATÜR TARAMASI

Yıl 2023, , 194 - 205, 30.12.2023

Seval Taşer Polat , Kumru Uyar

https://doi.org/10.54439/gupayad.1311134

Öz

Amaç: E-yaşam tarzı alanında yayımlanmış makaleleri, yıllar, yayımlandığı dergiler, yazar sayısı, yazarların ülkeleri gibi çeşitli parametreler çerçevesinde inceleyerek, gelecekteki pazarlama araştırmalarına rehberlik etmektir. Gereç ve Yöntem: E-yaşam tarzı kavramı literatürde yeni bir kavram olduğu için tarih kısıtı olmadan yazılmış konu ile ilgili tüm makaleler taranmıştır. Bu araştırma için veri tabanı olarak Web of Science, Scopus, Science Direct, Sage Journals, Emerald, Google Scholar ve TR Dizin kullanılmıştır. Veri tabanlarında yer alan makaleler “e-yaşam tarzı” “online yaşam tarzı” anahtar kelimeleri ile aranarak incelenmiş ve belirtilen parametreler doğrultusunda sınıflandırılmıştır. Sınıflandırılan makalelerde içerik olarak pazarlama alanında e-yaşam tarzını konu alan 19 adet makaleye ulaşılmıştır. Bulgular: Elde edilen bulgulara göre e-yaşam tarzı alanında yazılan makalelerin çoğunluğu 2015 yılında yazıldığı görülmüştür. İlk çalışma 2011 yılında yayımlanmıştır. Bu makaleler arasında en çok atıf, ilk araştırmalardan biri olan Yu’nun (2011) ölçek geliştirmek amacıyla yapmış olduğu araştırmada yer alan tanıma yapılmıştır. Ülke bazında incelendiğinde e-yaşam tarzı alanında 13 farklı ülkeden 36 farklı yazarın çalışmalar yaptığı görülmüştür. Malezya 10 yazar ile bu ülkeler arasında ilk sırada bulunmaktadır. İncelenen çalışmaların 17’si nicel araştırma, 1’i nitel ve 1’i de karma araştırmadır. Sonuç: Bilgi iletişim teknolojilerinin gelişimi ve internet kullanımının yaygınlaşması sonucu bireylerin internet ortamına yönelik e-yaşam tarzları geliştirdiği görülmektedir. Bu yaşam tarzı değişimi akademisyenler ve firmalar tarafından fark edilmiş ve araştırmalara konu olmuştur. Bu bağlamda ölçekler geliştirmek, tüketicilerin online alışveriş davranışlarının, marka sadakatlerinin veya ürün ve marka tercihlerinin e-yaşam tarzına ne ölçüde bağlı olduğunu ölçmek amacıyla araştırmalar yapılmıştır. E-yaşam tarzı kavramı özellikle pazarlama alanında araştırmalara hala ihtiyaç duyan bir alan olarak karşımıza çıkmaktadır.

Anahtar Kelimeler

E-yaşam tarzı online yaşam tarzı sistematik literatür taraması

Destekleyen Kurum

Yok

Proje Numarası

Yok

Teşekkür

yok

Kaynakça

  • Adnan, A., & Khan, M. N. (2017). Scale development and refinement of a lifestyle instrument. International Journal of Knowledge Management in Tourism and Hospitality, 1(2), 127-151. https://doi.org/10.1504/IJKMTH.2017.085862
  • Anderson, W., & Golden, L. (1984). Lifestyle and psychographics: a critical review and recommendation. Advances in Consumer Research, 11(1), 405-411.
  • Chaney, D. (1996). Lifestyles. Psychology Press.
  • Constantinides, E. (2009, January). Social Media/Web 2.0 as marketing parameter: An introduction. In Proceedings of 8th International Congress Marketing Trends, 15-17.
  • Constantinides, E., & Fountain, S. (2007). Web 2.0: Conceptual foundations and marketing issues. Journal of Direct, Data and Digital Marketing Practice, 9, 231-244.
  • Creswell, J. (2017). Eğitim araştırmaları: Nicel ve nitel araştırmanın planlanması, yürütülmesi ve değerlendirilmesi. İstanbul: EDAM.
  • Çınar, N. (2022). Sistematik derleme metodolojisi ve yazımı. Bursa: Akademisyen Kitabevi.
  • Dzogbenuku, R. K., & Kumi, D. K. (2018). Exploring the key drivers of Internet behaviour among the youth of emerging markets: The case of Ghana. Global Knowledge, Memory and Communication, 67(8/9), 486-509. https://doi.org/10.1108/GKMC-01-2018-0005
  • Géci, A., Krivošíková, A., Nagyová, Ľ., & Cagáňová, D. (2019). The influence of lifestyle on consumer behavior and decision making in research aimed at protein bars. Potravinarstvo Slovak Journal of Food Sciences, 14, 318-327. https://doi.org/10.5219/1231
  • Hassan, S., Ramayah, T., Mohamed, O., & Maghsoudi, A. (2015). E-lifestyle conceptualization: Measurement model validation using variance based structural equation modeling (SEM-PLS). Modern Applied Science, 319-332.
  • Hassan, S., Thurasamy, T., & Loi, W. (2017). E-lifestyle, Customer Satisfaction and Loyalty among Mobile Subscribers in Thailand. International Review of Management and Marketing, 354-362. http://dx.doi.org/10.5539/mas.v9n2p319
  • Iswati, H., & Al-Farasyi, F. (2021). The influence of social media, e-lifestyle and digital culture on consumption behavior (Case study of go food in Jakarta). Engineering and Technology, 30-39. https://doi.org/10.31098/cset.v1i2.472
  • Jansri, W. (2018). Consumer e-lıfestyle, cooperate socıal responsıbılıty actıvıtıes, and loyalty: A case study of spa consumers in Phuket Provınce. Panyapiwat Journal, 31-44.
  • Kim, K. H., Park, F. Y., Kim, D. Y., Moon, H. I., & Chun, H. C. (2002). E-lifestyle and motives to use online games. Irish Marketing Review and] ournal of Korean Academy of Marketing Science, 15(2), 71-77.
  • Kokt, D., & Koelane, T. (2013). Reflecting on information and communication technology (ICT) in marketing from a marketer’s and student perspective. African Journal of Business Management, 7(31), 3098-3108. https://doi.org/10.5897/AJBM2013.7054
  • Koshksaray, A. A., Franklin, D., & Hanzaee, K. H. (2015). The relationship between e-lifestyle and Internet advertising avoidance. Australasian Marketing Journal, 23(1), 38-48. https://doi.org/10.1016/j.ausmj.2015.01.002
  • Kotler, P. (2000). Marketing management. Boston: Prentice-Hall, Inc.
  • Kurniawati, I. D., & Puspitawati, H. (2022). Gender analysis of coping behaviour, e-lifestyle, and happiness on millennial generation in covid-19 pandemic era. Journal of Child, Family, and Consumer Studies, 1(2), 108-119. https://doi.org/10.29244/jcfcs.1.2.108-119
  • Mahmud, I., & Omar, A. (2020). Muslim youths'e-lifestyle and its impacts on well-being. International Journal of Islamic Marketing and Branding, 5(1), 58-75. https://doi.org/10.1504/IJIMB.2020.109066
  • Mendi, B., & Mendi, O. (2015). Evaluation of validity and reliability of the Turkish version of the e-lifestyle ınstrument. Journal of Yasar University, 6624-6632. https://doi.org/10.19168/jyu.37431
  • Recro Digital, (2023). Recro digital. Erişim adresi: www.recrodigital.com: https://recrodigital.com/dunyada-ve-turkiyede-internet-sosyal-medya-kullanimi-2022/ Erişim tarihi: 11.09.2023
  • Pandey, S., & Chawla, D. (2014). E-lifestyles of Indian online shoppers: A scale validation. Journal of Retailing and Consumer Services, 21(6), 1068-1074. https://doi.org/10.1016/j.jretconser.2014.06.012
  • Schoell, W., & Guiltinan, J. (1992). Marketing: Contemporary concepts and practices. Boston: Allyn & Bacon.
  • Sturiale, L., & Scuderi, A. (2011). Information and communication technology (ICT) and adjustment of the marketing strategy in the agri- food system in Italy. HAICTA, 77-87.
  • Wedel, M., & Kamakura, W.A. (2012). Market segmentation: Conceptual and methodological foundations. USA: Springer Science & Business Media.
  • Wijaya, T., Darmawati, A., & Kuncoro, A. M. (2020). E-lifestyle confirmatory of consumer generation Z. International Journal of Advanced Computer Science and Applications, 11(10).
  • Yu, C. S. (2011). Construction and validation of an e-lifestyle instrument. Internet Research, 21(3), 214-235. https://doi.org/10.1108/10662241111139282
Toplam 27 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Pazarlama Yönetimi
Bölüm Derlemeler
Yazarlar

Seval Taşer Polat 0000-0003-1975-4673

Kumru Uyar 0000-0002-2604-5317

Proje Numarası Yok
Erken Görünüm Tarihi 24 Ekim 2023
Yayımlanma Tarihi 30 Aralık 2023
Gönderilme Tarihi 7 Haziran 2023
Yayımlandığı Sayı Yıl 2023

Kaynak Göster

APA Taşer Polat, S., & Uyar, K. (2023). E-YAŞAM TARZI: SİSTEMATİK LİTERATÜR TARAMASI. Güncel Pazarlama Yaklaşımları Ve Araştırmaları Dergisi, 4(2), 194-205. https://doi.org/10.54439/gupayad.1311134

Dizinler (Indexing)

31143 21387  3122531320257993114421388  21386  24076 28325 28331 28684