Araştırma Makalesi
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Faktör analizi ile tüketicilerin organik ürünlere yönelik tutumlarının belirlenmesi: Organik ürün pazarları örneği

Yıl 2022, Cilt: 26 Sayı: 3, 349 - 357, 23.09.2022
https://doi.org/10.29050/harranziraat.1074442

Öz

Bu çalışma, Türkiye'nin ilk ve en büyük organik ürün pazarının bulunduğu İstanbul ve organik üretimin ilk başladığı İzmir illerinde tüketicilerin organik ürünlere yönelik tutumlarını ortaya koymak amacıyla yapılmıştır. Bu amaç kapsamında, oransal örnek hacim formülü kullanılarak organik ürün pazarına giden tüketicilerden 271’i ile yüz-yüze anketler yapılmıştır. Anketlerden elde edilen demografik verilerin analizinde frekans tabloları kullanılmıştır. Tüketicilerin organik ürünlere yönelik davranışlarını ölçmek için Faktör Analizi yöntemi kullanılmıştır. Ankete katılan organik ürün tüketicilerinin büyük çoğunluğunun kadın (%60.1), evli (%66.8), üniversite mezunu (%57.6) ve yüksek gelir seviyesinde (%89.6) bireyler olduğu belirlenmiştir. Eksik, aykırı ve uç değerler atıldıktan sonra Faktör Analizinde 251 anket ve 13 ifade kullanılmıştır. Elde edilen sonuçlar kapsamında İstanbul ve İzmir illerindeki tüketicilerin organik ürünlere yönelik tutumlarında güvenilirlik, deneyim (karşılaştırma), araştırma (bilişsel) ve sağlık faktörlerinin organik ürün tüketimini doğrudan etkilediği belirlenmiştir. Organik ürün tüketimini artırmak için ülke genelinde organik ürün pazarlarının sayısının artırılmasının ve organik ürünlerin bu özelliklerini öne çıkaran kamu spotlarının geliştirilmesinin önemli olduğu tespit edilmiştir.

Kaynakça

  • Armagan, G., & Ozdogan, M. (2005). Consumption patterns of ecological egg and chicken meat and determining the consumer preferences. Journal of Animal Production, 46, 14-21.
  • Askan, E., Topcu, I. & Sahin, A.N. (2021). Determining consumption preferences of consumers considering quality attributes of drinking water. case of Iğdır. Italian Journal of Food Science, 33, 156–165.
  • Bahsi, N. & Akca, A. (2019). A research on the determination of consumers' perspectives on organic agricultural products. case study in Osmaniye and Sanliurfa provinces. Journal of Agriculture and Nature, 22, 26-34.
  • Bıyıkoglu, S. (2010). Determination of organic food on an investigation with respect to consumer behavior (Published Master’s Thesis). Namık Kemal Üniversitesi Fen Bilimleri Enstitüsü, Tekirdağ.
  • Bourn D., Prescott J. (2002). A Comparison of the Nutritional Value, Sensory Qualities, and Food Safety of Organically and Conventionally Produced Foods, Critical Reviews in Food Science and Nutrition, 42, 1-34.
  • Bugday Dernegi, (2018). Organik pazar çalıştayı ve organik pazarlarda son durum. Retrieved from: http.//www.bugday.org/blog/organik-pazar-calistayi-ve-organik-pazarlarda-son-durum/.
  • Cam, O., & Karakaya, E. (2018). Determination of consumption preferences of organic product and factors affecting consumption preferences of consumers in Siirt province. ADU Ziraat Fakultesi Dergisi, 15, 33-41.
  • Celik, S. (2013). Who and why buy organic food? A field research. The Journal of Istitute of Social Sciences, 30, 93-108.
  • Etiicli, G.E., Anil, N.K. & Kilic, B. (2016). The affecting factors of consumers’ organic food purchase choices. Kırklareli University Journal of the Faculty of Economics and Administrative Sciences, 5, 93-108.
  • Gil, J.M., Gracia, A. & Sanchez, M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3, 207-226.
  • Gungor, M. (2019). A pilot research on the relationship between consumer involvements for organic products and purchasing reasons (Published Master’s Thesis). İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul.
  • Gunden C., Atis E. & Salali H. E. (2020). Investigating consumers’ green values and food‐related behaviours in Turkey. International Journal of Consumer Studies, 44, 53 –63.
  • Hair, J.F., Anderson, R.E., Tatham, R.L. & Block, W.C. (1998). Multivariate data analysis with readings (pp. 374). London: McMillan Book Company.
  • Inci, H., Karakaya, E. & Sengul, A.Y. (2017). Factors affecting organic product consumption (Diyarbakir case). Journal of Agriculture and Nature, 20, 137-147.
  • Jones, P., Clarke, C., Shears, P. & Hillier, D. (2001). Retailing organic foods. British Food Journal, 103, 358-365.
  • Kalaycı, Ş. (2006). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Ankara: Asil Yayın Dağıtım.
  • Karabas, S. (2011). Producer and consumer behavior in marketing of organic products and determining the factors affecting it (a case study of Samsun) (Published Doctoral Dissertation). Gaziosmanpaşa Üniversitesi Fen Bilimleri Enstitüsü, Tokat.
  • Karaman, S., Ozsayin, D. & Karahan, H. (2013). Consumer satisfaction in direct marketing of organic fresh fruits and vegetables. Reserach Journal of Agricultural Sciences, 6, 83-87.
  • Magnusson, M.K., Avola, A., Hursti, U., Aberg, L. & Sjoden, P. (2003). Choice of organic food is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40, 109-117.
  • Makatouni, A. (2002). What motivates consumers to buy organic food in the UK? results from a qualitative study. British Food Journal, 104, 345-352.
  • Malhotra, N.K. (2010). (6th Ed.) Marketing Research, An Applied Orientation. New Jersey: Pearson.
  • Merdan, K. (2014). Türkiye’de Organik Tarımın Ekonomik Analizi: Doğu Karadeniz Uygulaması (Doctoral Dissertation). Atatürk Üniversitesi Sosyal Bilimler Enstitüsü, Erzurum.
  • Merter, C. A., & Vannatta, R. A. (2010). Advanced and multivariate statisti‐cal methods, practical application and interpretation (4th ed.). Glendale, CA: Pyrczak Publishing.
  • Newbold, P. (1995). (4th Ed.) Statistics for Business and Economics (pp. 1016). USA: Prentice Hall International Editions.
  • Padel S., Foster C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107, 606-625.
  • Sahin, A. N. (2019). Current situation of organic markets in Izmir and Istanbul and development of the most preferred organic market design (Doctoral Dissertation). Ege Üniversitesi Fen Bilimleri Enstitüsü, İzmir.
  • Sanli, N. (2018). Türkiye’nin Jeopolitik Önemini Kavratmada Coğrafya Dersinin Etkisinin Öğretmen Görüşleri ile Değerlendirilmesi (Master’s Thesis). Necmettin Erbakan Üniversitesi Eğitim Bilimleri Enstitüsü, Konya.
  • Sarikaya, N. (2007). Organik Ürün Tüketimini Etkileyen Faktörler ve Tutumlar Üzerine Bir Saha Çalışması. Kocaeli Universitesi Sosyal Bilimler Enstitusu Dergisi, 14, 110-125.
  • Sezgin, A. & Uzundumlu, A.S. (2019). Analysis of Factors Effecting Organic Product Consumption. A Case Study of Erzurum Province. IBAD Journal of Social Sciences, (Special Issue), 441-451.
  • SPSS-20.0 (2020). (20th Ed.) IBM SPSS 20.0 base user’s guide. Chicago, IL. ISBN 1-56827-370-3.
  • Stevens, P.J. (2009). Repeated-Measures Analysis, Applied Multivariate Statistics for the Social Sciences (325-381 pp), Routledge, Taylor & Francis Group, New York.
  • Tabachnick, B.G. & Fidell, L.S. (2001). (4th Ed.) Using Multivariate Statistics. Boston. Ally And Bacon.
  • Tabachnick, B. G. & Fidell, L. S. (2007). Using multivariate statistics (5th ed.). New York, NY: Pearson.
  • Tetik, S. (2012). Applied analysis of factors causing turkish consumers to prefer organic product. International Journal of Humanities and Education, 1, 37-64.
  • TOB, (Ministry of Agriculture and Forestry). (2021). Herbal Production, Retrieved from: https://www.tarimorman.gov.tr/Konular/Bitkisel-Uretim/Organik-Tarim/Genel-Bilgiler?Ziyaretci= Tuketici.
  • Topcu, Y. & Çavdar, M. (2022). Consumers’ consumption preferences towards Gumushane home-made type mulberry products with PGI: Case of Gumushane, Harran Tarım ve Gıda Bilimleri Dergisi, 26, 214-227.
  • Yaprakli, T.S. (2005). A study of directed to determining satisfaction levels of ecological food products consumers, Istanbul University Journal of The School of Business, 1, 66-85.

Determining consumers' attitudes towards organic products by factor analysis: The example of organic product markets

Yıl 2022, Cilt: 26 Sayı: 3, 349 - 357, 23.09.2022
https://doi.org/10.29050/harranziraat.1074442

Öz

This study was carried out in order to reveal the attitudes of consumers toward organic products in the provinces of Istanbul, where Turkey's first and largest organic product market is located, and Izmir, where organic production first started. For this purpose, face-to-face surveys were conducted with 271 consumers who went to the organic product market using the proportional sample volume formula. Frequency tables were used in the analysis of demographic data obtained from the questionnaires. The Factor Analysis method was used to measure consumers' behavior toward organic products. It was determined that the majority of organic product consumers who participated in the survey were women (60.1%), married (66.8%), university graduates (57.6%), and individuals with high income (89.6%). After removing the missing, outlier, and extreme values, 251 questionnaires and 13 statements were used in the Factor Analysis. Within the scope of the results obtained, it was determined that reliability, experience (comparison), research (cognitive) and health factors directly affect the consumption of organic products in the attitudes of consumers in Istanbul and Izmir provinces towards organic products. It has been determined that it is important to increase the number of organic product markets throughout the country and to develop public service announcements highlighting these characteristics of organic products to increase organic product consumption.

Kaynakça

  • Armagan, G., & Ozdogan, M. (2005). Consumption patterns of ecological egg and chicken meat and determining the consumer preferences. Journal of Animal Production, 46, 14-21.
  • Askan, E., Topcu, I. & Sahin, A.N. (2021). Determining consumption preferences of consumers considering quality attributes of drinking water. case of Iğdır. Italian Journal of Food Science, 33, 156–165.
  • Bahsi, N. & Akca, A. (2019). A research on the determination of consumers' perspectives on organic agricultural products. case study in Osmaniye and Sanliurfa provinces. Journal of Agriculture and Nature, 22, 26-34.
  • Bıyıkoglu, S. (2010). Determination of organic food on an investigation with respect to consumer behavior (Published Master’s Thesis). Namık Kemal Üniversitesi Fen Bilimleri Enstitüsü, Tekirdağ.
  • Bourn D., Prescott J. (2002). A Comparison of the Nutritional Value, Sensory Qualities, and Food Safety of Organically and Conventionally Produced Foods, Critical Reviews in Food Science and Nutrition, 42, 1-34.
  • Bugday Dernegi, (2018). Organik pazar çalıştayı ve organik pazarlarda son durum. Retrieved from: http.//www.bugday.org/blog/organik-pazar-calistayi-ve-organik-pazarlarda-son-durum/.
  • Cam, O., & Karakaya, E. (2018). Determination of consumption preferences of organic product and factors affecting consumption preferences of consumers in Siirt province. ADU Ziraat Fakultesi Dergisi, 15, 33-41.
  • Celik, S. (2013). Who and why buy organic food? A field research. The Journal of Istitute of Social Sciences, 30, 93-108.
  • Etiicli, G.E., Anil, N.K. & Kilic, B. (2016). The affecting factors of consumers’ organic food purchase choices. Kırklareli University Journal of the Faculty of Economics and Administrative Sciences, 5, 93-108.
  • Gil, J.M., Gracia, A. & Sanchez, M. (2000). Market segmentation and willingness to pay for organic products in Spain. The International Food and Agribusiness Management Review, 3, 207-226.
  • Gungor, M. (2019). A pilot research on the relationship between consumer involvements for organic products and purchasing reasons (Published Master’s Thesis). İstanbul Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul.
  • Gunden C., Atis E. & Salali H. E. (2020). Investigating consumers’ green values and food‐related behaviours in Turkey. International Journal of Consumer Studies, 44, 53 –63.
  • Hair, J.F., Anderson, R.E., Tatham, R.L. & Block, W.C. (1998). Multivariate data analysis with readings (pp. 374). London: McMillan Book Company.
  • Inci, H., Karakaya, E. & Sengul, A.Y. (2017). Factors affecting organic product consumption (Diyarbakir case). Journal of Agriculture and Nature, 20, 137-147.
  • Jones, P., Clarke, C., Shears, P. & Hillier, D. (2001). Retailing organic foods. British Food Journal, 103, 358-365.
  • Kalaycı, Ş. (2006). SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Ankara: Asil Yayın Dağıtım.
  • Karabas, S. (2011). Producer and consumer behavior in marketing of organic products and determining the factors affecting it (a case study of Samsun) (Published Doctoral Dissertation). Gaziosmanpaşa Üniversitesi Fen Bilimleri Enstitüsü, Tokat.
  • Karaman, S., Ozsayin, D. & Karahan, H. (2013). Consumer satisfaction in direct marketing of organic fresh fruits and vegetables. Reserach Journal of Agricultural Sciences, 6, 83-87.
  • Magnusson, M.K., Avola, A., Hursti, U., Aberg, L. & Sjoden, P. (2003). Choice of organic food is related to perceived consequences for human health and to environmentally friendly behaviour. Appetite, 40, 109-117.
  • Makatouni, A. (2002). What motivates consumers to buy organic food in the UK? results from a qualitative study. British Food Journal, 104, 345-352.
  • Malhotra, N.K. (2010). (6th Ed.) Marketing Research, An Applied Orientation. New Jersey: Pearson.
  • Merdan, K. (2014). Türkiye’de Organik Tarımın Ekonomik Analizi: Doğu Karadeniz Uygulaması (Doctoral Dissertation). Atatürk Üniversitesi Sosyal Bilimler Enstitüsü, Erzurum.
  • Merter, C. A., & Vannatta, R. A. (2010). Advanced and multivariate statisti‐cal methods, practical application and interpretation (4th ed.). Glendale, CA: Pyrczak Publishing.
  • Newbold, P. (1995). (4th Ed.) Statistics for Business and Economics (pp. 1016). USA: Prentice Hall International Editions.
  • Padel S., Foster C. (2005). Exploring the gap between attitudes and behaviour: Understanding why consumers buy or do not buy organic food. British Food Journal, 107, 606-625.
  • Sahin, A. N. (2019). Current situation of organic markets in Izmir and Istanbul and development of the most preferred organic market design (Doctoral Dissertation). Ege Üniversitesi Fen Bilimleri Enstitüsü, İzmir.
  • Sanli, N. (2018). Türkiye’nin Jeopolitik Önemini Kavratmada Coğrafya Dersinin Etkisinin Öğretmen Görüşleri ile Değerlendirilmesi (Master’s Thesis). Necmettin Erbakan Üniversitesi Eğitim Bilimleri Enstitüsü, Konya.
  • Sarikaya, N. (2007). Organik Ürün Tüketimini Etkileyen Faktörler ve Tutumlar Üzerine Bir Saha Çalışması. Kocaeli Universitesi Sosyal Bilimler Enstitusu Dergisi, 14, 110-125.
  • Sezgin, A. & Uzundumlu, A.S. (2019). Analysis of Factors Effecting Organic Product Consumption. A Case Study of Erzurum Province. IBAD Journal of Social Sciences, (Special Issue), 441-451.
  • SPSS-20.0 (2020). (20th Ed.) IBM SPSS 20.0 base user’s guide. Chicago, IL. ISBN 1-56827-370-3.
  • Stevens, P.J. (2009). Repeated-Measures Analysis, Applied Multivariate Statistics for the Social Sciences (325-381 pp), Routledge, Taylor & Francis Group, New York.
  • Tabachnick, B.G. & Fidell, L.S. (2001). (4th Ed.) Using Multivariate Statistics. Boston. Ally And Bacon.
  • Tabachnick, B. G. & Fidell, L. S. (2007). Using multivariate statistics (5th ed.). New York, NY: Pearson.
  • Tetik, S. (2012). Applied analysis of factors causing turkish consumers to prefer organic product. International Journal of Humanities and Education, 1, 37-64.
  • TOB, (Ministry of Agriculture and Forestry). (2021). Herbal Production, Retrieved from: https://www.tarimorman.gov.tr/Konular/Bitkisel-Uretim/Organik-Tarim/Genel-Bilgiler?Ziyaretci= Tuketici.
  • Topcu, Y. & Çavdar, M. (2022). Consumers’ consumption preferences towards Gumushane home-made type mulberry products with PGI: Case of Gumushane, Harran Tarım ve Gıda Bilimleri Dergisi, 26, 214-227.
  • Yaprakli, T.S. (2005). A study of directed to determining satisfaction levels of ecological food products consumers, Istanbul University Journal of The School of Business, 1, 66-85.
Toplam 37 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Tarım Politikaları
Bölüm Araştırma Makaleleri
Yazarlar

Ayça Nur Şahin Demirel 0000-0003-2988-8448

Murad Yercan 0000-0002-8061-0882

Yayımlanma Tarihi 23 Eylül 2022
Gönderilme Tarihi 16 Şubat 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 26 Sayı: 3

Kaynak Göster

APA Şahin Demirel, A. N., & Yercan, M. (2022). Determining consumers’ attitudes towards organic products by factor analysis: The example of organic product markets. Harran Tarım Ve Gıda Bilimleri Dergisi, 26(3), 349-357. https://doi.org/10.29050/harranziraat.1074442

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