A UNIQUE PERSPECTIVE ON ROGERS' DIFFUSION OF INNOVATIONS THEORY THROUGH THE LENS OF THE “HER” MOVIE

Yıl 2025, Cilt: 8 Sayı: 1, 189 - 223, 27.03.2025

Arzan Dilek Bozkurt

https://doi.org/10.61766/hire.1606133

Öz

This article explores the relationship between artificial intelligence (AI) philosophy and the theory of innovation adoption in the context of rapidly advancing AI technology. The increasing global investments and societal impact of AI underscore the need to understand its philosophical dimensions and societal acceptance.
The article begins by examining John Searle's critique of "Strong AI" and fundamental AI philosophy topics, including the relationship between thinking and computation, emotional intelligence, and creativity. It evaluates AI's pursuit of understanding the human mind and consciousness.
Rogers' Theory of Innovation Adoption is used to explain societal acceptance of AI technology. The use of AI in cinema not only reflects technological advancement but also encourages philosophical debates. The article shows the interaction of AI philosophy with other disciplines such as philosophy of mind, cognitive sciences, ethics, epistemology, semiotics, aesthetics, and cinema theory.
The paper inspects the influence of AI on cinema, its role in societal acceptance, and uses Rogers' theory for framing. The work intends to contribute to the effective management of technological and social change, and also to direct further research in this domain.

Anahtar Kelimeler

Theory of Diffusion of Innovations, Everett Rogers, Artificial Intelligence Philosophy, Movie “Her”

“HER” FİLMİ ÜZERİNDEN ROGERS'IN YENİLİKLERİN YAYILMASI TEORİSİNE FARKLI BİR BAKIŞ

Öz

Bu makale, yapay zekâ (YZ) teknolojisinin hızlı bir şekilde geliştiği ve yaygınlaştığı bir dönemde, YZ felsefesi ile yeniliklerin kabulü teorisi arasındaki ilişkiye odaklanmaktadır. YZ'nin küresel yatırımlardaki artışı ve toplumsal etkisi, bu teknolojinin felsefi boyutlarını ve toplum tarafından nasıl kabul edildiğini anlama gerekliliğini ortaya koymaktadır.
John Searle'ın "Güçlü Yapay Zeka" eleştirisini, düşünme ve hesaplamanın ilişkisini, duygusal zekâ ve yaratıcılık gibi temel YZ felsefesi konularını ayrıntılı bir şekilde ele alarak başlamaktadır. Bu, YZ'nin insan zihnini nasıl anlamaya çalıştığını ve bilinçle ilişkisini nasıl kurduğunu değerlendirmeyi amaçlamaktadır.
Rogers'ın Yeniliklerin Yayılması Teorisi'nin YZ teknolojisinin toplum tarafından kabul edilme süreçlerini nasıl açıklayabileceği incelenmektedir. YZ'nin sinema içeriklerindeki artan kullanımı, sadece teknolojik bir ilerlemenin yansıması olmanın ötesinde, aynı zamanda derin felsefi tartışmalara da kapı aralamaktadır. Bu bağlamda, makale, YZ felsefesi, zihin felsefesi, bilişsel bilimler, etik, epistemoloji, semiyotik, estetik ve sinema teorisi gibi farklı disiplinlerle sıkı bir ilişki içinde olduğunu göstermektedir.
YZ'nin sinema içeriklerindeki etkisini ve bu etkinin toplumsal kabul süreçlerine nasıl katkıda bulunduğunu derinlemesine analiz etmeyi amaçlamaktadır. Bu bağlamda, Rogers'ın Yeniliklerin Yayılması Teorisi, YZ teknolojisinin nasıl toplumsal bir fenomen haline geldiğini ve toplumun bu teknolojiyi nasıl benimsediğini daha iyi anlama konusunda bir araç sunmaktadır. Makale, teknolojik ve toplumsal değişimin daha etkili bir şekilde yönetilmesine katkıda bulunmayı amaçlamaktadır ve bu alandaki araştırmalara yol göstermeyi hedeflemektedir.

Anahtar Kelimeler

Yeniliklerin Yayılması Teorisi, Yapay Zekâ Felsefesi, “Her” Filmi

Kaynakça

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