Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma

Özlem Hacıfettahoğlu; Selçuk Perçin

doi:10.17065/huniibf.1564122

Araştırma Makalesi

Research on the Relationship Between Big Data, Sustainable Supply Chain, and Firm Performance

Yıl 2025, Cilt: 43 Sayı: 3, 509 - 538, 26.09.2025

Özlem Hacıfettahoğlu , Selçuk Perçin

https://doi.org/10.17065/huniibf.1564122

Öz

The rapid technological advancements and sustainability demands of today have compelled companies to reassess their strategic approaches to maintain their market positions, gain a competitive edge, and enhance long-term profitability. In this regard, companies must focus on big data (BD) investments to meet customer demands, optimize production processes, and improve the efficiency of their supply chains (SC). Additionally, developing strategies to integrate economic, environmental, and social sustainability practices into their SCs is essential. This study investigates the complex relationships between BD, sustainable supply chain (SSC), and firm performance (FP), with a particular focus on the mediating effect of SSC in this relationship. Within the scope of the research, Confirmatory Factor Analysis (CFA) was utilized to demonstrate that SSC is represented by three dimensions: economic (ED), environmental (EnD), and social (SD). According to the analysis results, it was found that BD has a limited direct impact on FP; however, SSC exhibits a full mediating effect in this relationship. This finding reveals that BD’s contribution to FP occurs indirectly through SSC, indicating that SSC serves as a critical intermediary that enhances and directs the impact of BD on FP.

Anahtar Kelimeler

Big Data , Sustainable Supply Chain , Firm Performance , Structural Equation Model , AMOS

Kaynakça

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Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma

Yıl 2025, Cilt: 43 Sayı: 3, 509 - 538, 26.09.2025

Özlem Hacıfettahoğlu , Selçuk Perçin

https://doi.org/10.17065/huniibf.1564122

Öz

Günümüzde yaşanan hızlı teknolojik gelişmeler ve sürdürülebilirlik talepleri, firmaların pazardaki konumlarını koruyabilmeleri, rekabet avantajı elde edebilmeleri ve uzun vadede karlılıklarını artırabilmeleri için stratejilerini yeniden değerlendirmelerini zorunlu hale getirmiştir. Bu doğrultuda firmaların, müşteri taleplerini karşılamak, üretim süreçlerini optimize etmek ve tedarik zincirlerini (TZ) daha verimli hale getirebilmek amacıyla büyük veri (BV) yatırımlarına odaklanmaları ve ekonomik, çevresel ve sosyal sürdürülebilirlik uygulamalarını TZ’ye entegre etmek için stratejiler geliştirmeleri önemlidir. Bu çalışmada, BV, sürdürülebilir tedarik zinciri (STZ) ve firma performansı (FP) arasındaki karmaşık ilişkiler araştırılarak, özellikle STZ’nin bu ilişki üzerindeki aracılık etkisi detaylı bir şekilde incelenmiştir. Araştırma kapsamında, Doğrulayıcı Faktör Analizi (DFA) yardımıyla STZ'nin ekonomik boyut (EB), çevresel boyut (CB) ve sosyal boyut (SB) değişkenleriyle temsil edildiği ortaya konulmuştur. Analiz sonuçlarına göre, BV’nin FP üzerindeki doğrudan etkisinin sınırlı olduğu, ancak STZ’nin bu ilişki üzerinde tam aracılık etkisi gösterdiği belirlenmiştir. Bu bulgu, BV’nin FP’ye olan katkısının STZ aracılığıyla gerçekleştiğini ve böylece, STZ’nin, BV’nin FP üzerindeki etkisini güçlendiren ve yönlendiren temel bir aracı olduğunu ortaya koymuştur.

Anahtar Kelimeler

Büyük Veri , Sürdürülebilir Tedarik Zinciri , Firma Performansı , Yapısal Eşitlik Modeli , AMOS

Kaynakça

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Parast, M. M. (2020).The impact of R&D investment on mitigating supply chain distruptions: Empirical evidence from U.S. firms. International Journal of Production Economics, 227, 1-15. https://doi.org/10.1016/j.ijpe.2020.107671
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Toplam 115 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Konular	Sürdürülebilir Kalkınma, Üretim ve Operasyon Yönetimi
Bölüm	Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Yazarlar	Özlem Hacıfettahoğlu 0000-0001-7476-7173 Selçuk Perçin 0000-0002-5840-7204
Yayımlanma Tarihi	26 Eylül 2025
Gönderilme Tarihi	10 Ekim 2024
Kabul Tarihi	4 Şubat 2025
Yayımlandığı Sayı	Yıl 2025 Cilt: 43 Sayı: 3

Kaynak Göster

APA	Hacıfettahoğlu, Ö., & Perçin, S. (2025). Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 43(3), 509-538. https://doi.org/10.17065/huniibf.1564122
AMA	Hacıfettahoğlu Ö, Perçin S. Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. Eylül 2025;43(3):509-538. doi:10.17065/huniibf.1564122
Chicago	Hacıfettahoğlu, Özlem, ve Selçuk Perçin. “Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 43, sy. 3 (Eylül 2025): 509-38. https://doi.org/10.17065/huniibf.1564122.
EndNote	Hacıfettahoğlu Ö, Perçin S (01 Eylül 2025) Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 43 3 509–538.
IEEE	Ö. Hacıfettahoğlu ve S. Perçin, “Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma”, Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 43, sy. 3, ss. 509–538, 2025, doi: 10.17065/huniibf.1564122.
ISNAD	Hacıfettahoğlu, Özlem - Perçin, Selçuk. “Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi 43/3 (Eylül2025), 509-538. https://doi.org/10.17065/huniibf.1564122.
JAMA	Hacıfettahoğlu Ö, Perçin S. Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2025;43:509–538.
MLA	Hacıfettahoğlu, Özlem ve Selçuk Perçin. “Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma”. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, c. 43, sy. 3, 2025, ss. 509-38, doi:10.17065/huniibf.1564122.
Vancouver	Hacıfettahoğlu Ö, Perçin S. Büyük Veri, Sürdürülebilir Tedarik Zinciri ve Firma Performansı Arasındaki İlişkinin İncelenmesine Yönelik Araştırma. Hacettepe Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2025;43(3):509-38.

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