İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE

Yasemin Gedik

İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE

Öz

İnternet, işletmelerin iş yapma biçiminde devrim yaratmakta ve kullanımı işletme başarısı için giderek daha kritik hale gelmektedir. İnternet, işletmelerin rekabet avantajı elde etmek için yararlanabileceği güçlü bir araç ve yeni iş ilişkilerinin geliştirilmesini kolaylaştıran, şirketler için sınır ötesi pazar fırsatları sunan ve sürekli gelişen bir teknolojidir. Diğer taraftan, internet pazarlama müşteri oluşturmak, iletişim kurmak ve değer yaratmak için internet ve ilgili teknolojilerin kullanılmasıdır. İnternet pazarlama, sadece pazarlama kanallarından biri olarak değil, aynı zamanda ayrı bir pazarlama yöntemi olarak da kullanılabilir. İnternet pazarlama ayrıca işletmenin marka imajını geliştirmenin ve müşterilerle uzun vadeli, etkileşimli iletişim kurmanın en uygun maliyetli yollarından biridir. Bu çalışma internet pazarlama kavramıyla ilgili geniş bir teorik çerçeve oluşturmaya odaklanmaktadır. Çalışma ayrıca internet pazarlama stratejilerini de anlatarak pazarlama kararlarında işletme yöneticilerine rehberlik etmeyi amaçlamaktadır

Anahtar Kelimeler

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İletişim ve Medya Çalışmaları

Bölüm

Derleme

Yazarlar

Yasemin Gedik ^*
0000-0002-1166-3227
Türkiye

Yayımlanma Tarihi

5 Ekim 2020

Gönderilme Tarihi

13 Haziran 2020

Kabul Tarihi

7 Temmuz 2020

Yayımlandığı Sayı

Yıl 2020 Cilt: 12 Sayı: 4

IZ

https://izlik.org/JA78NS35WR

Kaynak Göster

RIS / Bibtex

APA

Gedik, Y. (2020). İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE. İstanbul Aydın Üniversitesi Dergisi, 12(4), 415-433. https://izlik.org/JA78NS35WR

AMA

1.Gedik Y. İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE. İAÜD. 2020;12(4):415-433. https://izlik.org/JA78NS35WR

Chicago

Gedik, Yasemin. 2020. “İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE”. İstanbul Aydın Üniversitesi Dergisi 12 (4): 415-33. https://izlik.org/JA78NS35WR.

EndNote

Gedik Y (01 Ekim 2020) İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE. İstanbul Aydın Üniversitesi Dergisi 12 4 415–433.

IEEE

[1]Y. Gedik, “İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE”, İAÜD, c. 12, sy 4, ss. 415–433, Eki. 2020, [çevrimiçi]. Erişim adresi: https://izlik.org/JA78NS35WR

ISNAD

Gedik, Yasemin. “İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE”. İstanbul Aydın Üniversitesi Dergisi 12/4 (01 Ekim 2020): 415-433. https://izlik.org/JA78NS35WR.

JAMA

1.Gedik Y. İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE. İAÜD. 2020;12:415–433.

MLA

Gedik, Yasemin. “İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE”. İstanbul Aydın Üniversitesi Dergisi, c. 12, sy 4, Ekim 2020, ss. 415-33, https://izlik.org/JA78NS35WR.

Vancouver

1.Yasemin Gedik. İNTERNET PAZARLAMA: KURAMSAL BİR ÇERÇEVE. İAÜD [Internet]. 01 Ekim 2020;12(4):415-33. Erişim adresi: https://izlik.org/JA78NS35WR