ÇİFT KÜLTÜRLÜLÜĞÜN TATİL TURİZMİ TERCİHLERİ VE KISITLAYICILAR ÜZERİNDEKİ ETKİLERİ

Yıl 2018, Cilt: 19 Sayı: 1, 151 - 170, 19.06.2018

Özgür Davras

https://doi.org/10.24889/ifede.391406

Öz

Tüketici
davranışları üzerinde etkisi olduğu bilinen kültürün turistik davranışlar
üzerinde de etkisinin olduğu yapılan çalışmalarda ortaya konulmuştur. Kültürün
diğer bir yönü olan ve iki farklı kültür üzerinde yetkinlik kazanılması olarak
tanımlanan çift kültürlülük ile turist davranışları arasındaki ilişkileri ele
alan sınırlı sayıdaki çalışmalarda çift kültürlülüğün turistik davranışlar
üzerindeki etkileri tespit edilmiştir. Bu çalışmanın amacı çift kültürlü yapıya
sahip oldukları varsayılan Almanya’da yaşayan Türkler ile tek kültürlü yapıya
sahip ülke vatandaşlarının tatil turizmi tercihleri ve kısıtlayıcılarını karşılaştırarak,
çift kültürlülüğün tatil turizmi ve kısıtlayıcıları üzerindeki etkilerini
belirlemektir. Verilerin elde edilmesinde anket tekniği kullanılmıştır. Elde
edilen verilere gerçekleştirilen analiz sonuçlarına göre, çift kültürlülüğün
hem tatil tercihleri hem de tatil kısıtlayıcıları üzerinde olumlu yönde
etkisinin olduğu tespit edilmiştir.

Anahtar Kelimeler

Çift Kültürlülük, Tatil Tercihleri, Tatil Kısıtlayıcıları

Kaynakça

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