The Entrepreneurial Side of the Mind: A Bibliometric Analysis of Neuroentrepreneurship Literature

Öz

Aim: This study seeks to clarify the concept of neuroentrepreneurship, positioned at the intersection of entrepreneurship and neuroscience, and to examine this field through a bibliometric analysis. Neuroentrepreneurship, first introduced into the literature in 2006, seeks to investigate entrepreneurial behavior and decision-making processes from a neuroscientific perspective.

Method: The study conducted a search using the keyword "neuroentrepreneur**" in the Web of Science (WoS) and SCOPUS databases. The resulting publications were systematically analyzed according to their distribution by year, journal, country of origin, citation frequency, and key concepts. Furthermore, scientific mapping was conducted using VOSviewer software, and content analysis was employed to identify the methodologies and prominent themes of the publications.

Results: As a result of the keyword searches, 15 publications were identified in the WoS database and 25 in the Scopus database. This suggests that the analysis focused on a limited number of publications, but the number of publications has increased over the years. Furthermore, it was determined that certain countries and journals are leading the field, and their citation rates reflect this. Most strikingly, the United States holds the highest publication count in both indexes. Furthermore, the content analysis indicates that neuroentrepreneurship studies primarily focus on concepts related to “entrepreneurial behavior”, “decision-making processes”, and “neuroscientific measurement methods”.

Conclusion: The study revealed that neuroentrepreneurship remains an infant field of scholarly inquiry. It has been concluded that this field, due to its structure suitable for interdisciplinary approaches, offers significant opportunities for new research that will deepen the interaction between entrepreneurship and neuroscience.

Anahtar Kelimeler

• Entrepreneurship
• Neuroscience
• Neuroentrepreneurship
• Neuroimaging techniques
• Bibliometric analysis

Zihnin Girişimci Yönü: Nörogirişimcilik Literatürünün Bibliyometrik Analizi

Öz

Amaç: Bu çalışma, girişimcilik ve nörobilimin kesişim noktası olan nörogirişimcilik kavramını açıklamayı ve bu alanı bibliyometrik analiz yöntemiyle incelemeyi amaçlamaktadır. Nörogirişimcilik, 2006 yılından itibaren literatürde yer almakta olup, girişimcilik davranışını ve karar alma süreçlerini nörobilim perspektifinden analiz etmeyi amaçlamaktadır.

Yöntem: Çalışmada Web of Science (WoS) ve SCOPUS veri tabanlarında “neuroentrepreneur**” terimi anahtar kelime olarak kullanılarak arama yapılmıştır. Elde edilen yayınların yıllara göre dağılımı, yayımlandıkları dergiler, ülkelerin konumu, atıf oranları ve anahtar kavramlar analiz edilmiştir. Ayrıca VOSviewer yazılımı aracılığıyla bilimsel haritalama yapılmış, içerik analizi yöntemiyle de yayınların kullandıkları metodolojiler ve öne çıkan temalar belirlenmiştir.

Bulgular: Anahtar kelimeyle yapılan taramalar sonucunda, WoS veri tabanında 15, SCOPUS veri tabanında ise 25 yayın bulundu. Bu durum analizin sınırlı sayıda yayınla olduğunu, ancak yıllar içinde yayın sayısının arttığını göstermektedir. Ayrıca, belirli ülke ve dergilerin alanda öncü olduğu ve atıf oranlarının alana olan ilgiyi yansıttığı belirlenmiştir. En dikkat çekici sonuç ise Amerika'nın her iki dizinde de en çok yayına sahip ülke konumunda olmasıdır. Ek olarak içerik analizinin sonuçları da nörogirişimcilik çalışmalarının "girişimci davranış", "karar alma süreçleri" ve "nörobilimsel ölçüm yöntemleri"yle ilgili kavramlarını odağa aldığını göstermektedir.

Sonuç: Çalışmanın sonucunda, nörogirişimcilik alanının henüz emekleme aşamasında olan bir araştırma sahası olduğu ortaya konulmuştur. Disiplinlerarası yaklaşımlara elverişli yapısı nedeniyle bu alanın, girişimcilik ve nörobilim etkileşimini derinleştirecek yeni araştırmalar için dikkate değer fırsatlar sunduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

• Girişimcilik
• Nörobilim
• Nörogirişimcilik
• Nörogörüntüleme teknikleri
• Bibliyometrik analiz

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