Digital Invitation to “Goodness”; A Review on the Social Media Accounts of the International Red Cross and Red Crescent Movement
Yıl 2024,
Cilt: 11 Sayı: 2, 575 - 589, 31.10.2024
Mustafa Aydın
,
Aşina Gülerarslan Özdengül
,
Burçe Akcan
,
Süleyman Karaçor
Öz
In today's world, the existence of both individuals and institutions in social media based on two-way communication has turned into a necessity, not a choice. Social media has the ability to keep the communication between the "source" and the "recipient" constantly fresh, with opportunities such as sending messages independent of time and place by selecting the relevant target audience, disseminating information, receiving quick feedback, and measuring. For Non-Governmental Organizations that need donations and volunteer-based support and aim to create a social benefit, the opportunities offered by social media offer important opportunities to overcome the barriers to community interest. The aim of this research is to determine how the social media accounts of the Red Crescent and Red Cross movements are shaped in the context of strategic communication and to reveal the similarities and differences in the components of establishing relationships.
Kaynakça
- ANDERSON, A. A., & HUNTINGTON, H. E. (2017). Social media, science, and attack discourse: How Twitter discussions of climate change use sarcasm and incivility. Science Communication, 39(5), 598-620.
- BILGILIER, H. A. S., & KOCAÖMER, C. (2020). Instagram in the context of dialogic communication: A content analysis for top performing brands on Instagram. Global Media Journal TR Edition, 10(20), 114-129.
- BINARK, M., & LÖKER, K. (2011). Sivil Toplum Örgütleri İçin Bilişim Rehberi, Sivil Toplum Geliştirme Merkezi Yayını, Ankara.
- BORIS, E. T. (2006). Introduction: Nonprofit organizations in a democracy—Roles and responsibilities. In BORIS, E. T. & STEUERLE, C. E. (Eds.), Nonprofits & government: Collaboration & Conflict (2nd ed., pp. 1–35), Urban Institute Press, Washington D.C.
- BORTREE, D. S., & SELTZER, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public relations review, 35(3), 317-319.
- BOWEN, G. A. (2009). Document analysis as a qualitative research method. Qualitative research journal, 9(2), 27-40.
- BUBER, M. (1962). I and Thou. Edinburgh: T.&T. Clark. (Original work published 1923.)
- CAPRIOTTI, P., ZELLER, I. and CAMILLERI, M.A. (2021), "Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication", Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, Bingley, pp. 33-51.
- CAPRIOTTI, P. and PARDO KUKLINSKI, H. (2012), “Assessing dialogic communication through the Internet in Spanish museums”, Public Relations Review, Vol. 38 No. 4, pp. 619-626,
- GÜLERARSLAN, A. (2010). İnternet reklamları ve kullanım motivasyonları. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Yayımlanmış Doktora Tezi, Konya.
- ESROCK, S. L., & LEICHTY, G. B. (1998). Social responsibility and corporate web pages: self-presentation or agenda-setting?. Public Relations Review, 24(3), 305-319.
- KENT, M. L., & TAYLOR, M. (1998). Building dialogic relationships through the world wide web. Public Relations Review, 24(3), 321-334.
- KENT, M. L., & TAYLOR, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28, 21–37.
- KENT, M. L., TAYLOR, M., &WHITE, W. J. (2003). The relationships between website design and organizational responsiveness to stakeholders. Public Relations Review, 29, 63–77.
- KONG, E. (2010). Intellectual capital and non‐profit organizations in the knowledge economy: editorial and introduction to a special issue. Journal of Intellectual Capital.
- KÖSEOĞLU, Ö., & KÖKER, N. E. (2014). Türk üniversiteleri Twitter’ı diyalogsal iletişim açısından nasıl kullanıyor: Beş Türk üniversitesi üzerine bir içerik analizi Global Media Journal: Turkish Edition, 4(8)
- MCALLISTER-SPOONER, S. M., & KENT, M. L. (2009). Dialogic public relations and resource dependency: New Jersey community colleges as models for web site effectiveness. Atlantic Journal of Communication, 17(4), 220-239.
- MERRIAM, S. B., & TISDELL, E. J. (2015). Qualitative research: A guide to design and implementation. John Wiley & Sons.
- NOVAK, A. (2021) FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication, Brandi Watkins (Ed.), Research Perspectives on Social Media Influencers and their Followers, Rowman & Littlefield,
- SAK, R., SAK, İ.T.Ş., ŞENDIL, Ç. Ö., NAS, E. (2021). Bir araştırma yöntemi olarak doküman analizi. Kocaeli Üniversitesi Eğitim Dergisi, 4(1), 227-256.
- SUN, R. and ASENCIO, H. D. (2019) Using social media to increase nonprofit organizational capacity, International Journal of Public Administration 2019, Vol. 42, No. 5, 392–404
- SMITH, J. N. (2018). The social network? nonprofit constituent engagement through social media. Journal of Nonprofit & Public Sector Marketing, 30(3), 294-316.
- TAYLOR, M., KENT, M. L., & WHITE, W. J. (2001). How activist organizations are using the Internet to build relationships? Public relations review, 27(3), 263-284.
https://www.ifrc.org/ Accessed, 25.10.2022.
- https://www.instagram.com/americanredcross Accessed, 25.10.2022.
- https://www.instagram.com/britishredcross/ Accessed, 25.10.2022.
- https://www.instagram.com/kizilay/ Accessed, 25.10.2022.
- https://www.instagram.com/mediasrca/ Accessed, 25.10.2022.
- https://www.instagram.com/palangmerah_indonesia/ Accessed, 25.10.2022.
- https://www.instagram.com/redcrossau/ Accessed, 25.10.2022.
“İyiliğe” Dijital Davet; Uluslararası Kızılhaç ve Kızılay Hareketi’nin Sosyal Medya Hesaplarına Yönelik Bir İnceleme
Yıl 2024,
Cilt: 11 Sayı: 2, 575 - 589, 31.10.2024
Mustafa Aydın
,
Aşina Gülerarslan Özdengül
,
Burçe Akcan
,
Süleyman Karaçor
Öz
Bugünün dünyasında gerek bireylerin gerek kurumların çift yönlü iletişime dayalı sosyal mecralardaki varlığı bir tercih değil zorunluluğa dönüşmüştür. Sosyal medya, mesajların ilgili hedef kitle seçilerek zaman ve mekandan bağımsız gönderilebilmesi, bilginin yayılması, hızlı geribildirimler alabilme, ölçümleme gibi olanaklarıyla “kaynak” ile “alıcı” arasındaki iletişimi sürekli taze tutma becerisine sahiptir. Bağışçılık ve gönüllük temelli desteğe ihtiyaç duyan ve toplumsal bir fayda yaratmayı amaçlayan Sivil Toplum Kuruluşları için de sosyal medyanın sunduğu olanaklar, toplum ilgisine yönelik bariyerleri aşma noktasında önemli fırsatlar sunmaktadır. Bu araştırmanın amacı Kızılay ve Kızılhaç hareketlerinin sosyal medya hesaplarının stratejik iletişim bağlamında nasıl şekillendiğini saptamak ilişki kurma bileşenlerindeki benzerlik ve farklılıklarını ortaya koymaktır.
Kaynakça
- ANDERSON, A. A., & HUNTINGTON, H. E. (2017). Social media, science, and attack discourse: How Twitter discussions of climate change use sarcasm and incivility. Science Communication, 39(5), 598-620.
- BILGILIER, H. A. S., & KOCAÖMER, C. (2020). Instagram in the context of dialogic communication: A content analysis for top performing brands on Instagram. Global Media Journal TR Edition, 10(20), 114-129.
- BINARK, M., & LÖKER, K. (2011). Sivil Toplum Örgütleri İçin Bilişim Rehberi, Sivil Toplum Geliştirme Merkezi Yayını, Ankara.
- BORIS, E. T. (2006). Introduction: Nonprofit organizations in a democracy—Roles and responsibilities. In BORIS, E. T. & STEUERLE, C. E. (Eds.), Nonprofits & government: Collaboration & Conflict (2nd ed., pp. 1–35), Urban Institute Press, Washington D.C.
- BORTREE, D. S., & SELTZER, T. (2009). Dialogic strategies and outcomes: An analysis of environmental advocacy groups’ Facebook profiles. Public relations review, 35(3), 317-319.
- BOWEN, G. A. (2009). Document analysis as a qualitative research method. Qualitative research journal, 9(2), 27-40.
- BUBER, M. (1962). I and Thou. Edinburgh: T.&T. Clark. (Original work published 1923.)
- CAPRIOTTI, P., ZELLER, I. and CAMILLERI, M.A. (2021), "Corporate Communication Through Social Networks: The Identification of the Key Dimensions for Dialogic Communication", Camilleri, M.A. (Ed.) Strategic Corporate Communication in the Digital Age, Emerald Publishing Limited, Bingley, pp. 33-51.
- CAPRIOTTI, P. and PARDO KUKLINSKI, H. (2012), “Assessing dialogic communication through the Internet in Spanish museums”, Public Relations Review, Vol. 38 No. 4, pp. 619-626,
- GÜLERARSLAN, A. (2010). İnternet reklamları ve kullanım motivasyonları. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Yayımlanmış Doktora Tezi, Konya.
- ESROCK, S. L., & LEICHTY, G. B. (1998). Social responsibility and corporate web pages: self-presentation or agenda-setting?. Public Relations Review, 24(3), 305-319.
- KENT, M. L., & TAYLOR, M. (1998). Building dialogic relationships through the world wide web. Public Relations Review, 24(3), 321-334.
- KENT, M. L., & TAYLOR, M. (2002). Toward a dialogic theory of public relations. Public Relations Review, 28, 21–37.
- KENT, M. L., TAYLOR, M., &WHITE, W. J. (2003). The relationships between website design and organizational responsiveness to stakeholders. Public Relations Review, 29, 63–77.
- KONG, E. (2010). Intellectual capital and non‐profit organizations in the knowledge economy: editorial and introduction to a special issue. Journal of Intellectual Capital.
- KÖSEOĞLU, Ö., & KÖKER, N. E. (2014). Türk üniversiteleri Twitter’ı diyalogsal iletişim açısından nasıl kullanıyor: Beş Türk üniversitesi üzerine bir içerik analizi Global Media Journal: Turkish Edition, 4(8)
- MCALLISTER-SPOONER, S. M., & KENT, M. L. (2009). Dialogic public relations and resource dependency: New Jersey community colleges as models for web site effectiveness. Atlantic Journal of Communication, 17(4), 220-239.
- MERRIAM, S. B., & TISDELL, E. J. (2015). Qualitative research: A guide to design and implementation. John Wiley & Sons.
- NOVAK, A. (2021) FitnessGoals and Brands on Instagram: Influencers and Digital Dialogic Communication, Brandi Watkins (Ed.), Research Perspectives on Social Media Influencers and their Followers, Rowman & Littlefield,
- SAK, R., SAK, İ.T.Ş., ŞENDIL, Ç. Ö., NAS, E. (2021). Bir araştırma yöntemi olarak doküman analizi. Kocaeli Üniversitesi Eğitim Dergisi, 4(1), 227-256.
- SUN, R. and ASENCIO, H. D. (2019) Using social media to increase nonprofit organizational capacity, International Journal of Public Administration 2019, Vol. 42, No. 5, 392–404
- SMITH, J. N. (2018). The social network? nonprofit constituent engagement through social media. Journal of Nonprofit & Public Sector Marketing, 30(3), 294-316.
- TAYLOR, M., KENT, M. L., & WHITE, W. J. (2001). How activist organizations are using the Internet to build relationships? Public relations review, 27(3), 263-284.
https://www.ifrc.org/ Accessed, 25.10.2022.
- https://www.instagram.com/americanredcross Accessed, 25.10.2022.
- https://www.instagram.com/britishredcross/ Accessed, 25.10.2022.
- https://www.instagram.com/kizilay/ Accessed, 25.10.2022.
- https://www.instagram.com/mediasrca/ Accessed, 25.10.2022.
- https://www.instagram.com/palangmerah_indonesia/ Accessed, 25.10.2022.
- https://www.instagram.com/redcrossau/ Accessed, 25.10.2022.