Yıl 2019, Cilt 3 , Sayı 2, Sayfalar 235 - 244 2019-12-30

SWOT-TOWS Analysis of Urla Destination’s Alternative Tourism Development

İge PIRNAR [1] , Sinem KURTURAL [2] , Engin Deniz ERİŞ [3]


The first part of the study provides a brief information on Urla district in Izmir, Turkey and briefly emphasizes alternative tourism benefits.  The second section focuses on Urla district and the alternative tourism applications of the destination namely; festival tourism, heritage tourism, new-culture tourism, camping tourism, trekking tourism, yacht and sailing tourism, wine tourism, gastronomy tourism, adventure tourism and eco- tourism.

            A SWOT analysis on Urla’s alternative tourism is derived and included in the final part where appropriate strategies and suggestions which are likely to optimize the strengths and opportunities, to eliminate or strengthen the weaknesses and to handle the threats are developed. Thus, the suggestions are provided according to the results of the analysis and include grouping the alternative tourism types for synergy and selection of one or two groups according to the SWOT analysis results.

Alternative Tourism, Urla, SWOT Analysis, TOWS Analysis
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Birincil Dil en
Konular Otelcilik, Konaklama, Spor ve Turizm
Bölüm Özgün Bilimsel Makale
Yazarlar

Orcid: 0000-0002-8068-1736
Yazar: İge PIRNAR
Kurum: YASAR UNIVERSITY, FACULTY OF BUSINESS ADMINISTRATION
Ülke: Turkey


Orcid: 0000-0001-9880-4979
Yazar: Sinem KURTURAL
Ülke: Turkey


Orcid: 0000-0002-0652-3975
Yazar: Engin Deniz ERİŞ (Sorumlu Yazar)
Kurum: DOKUZ EYLÜL ÜNİVERSİTESİ
Ülke: Turkey


Tarihler

Başvuru Tarihi : 24 Kasım 2019
Kabul Tarihi : 24 Aralık 2019
Yayımlanma Tarihi : 30 Aralık 2019

APA PIRNAR, İ , KURTURAL, S , ERİŞ, E . (2019). SWOT-TOWS Analysis of Urla Destination’s Alternative Tourism Development. International Journal of Contemporary Tourism Research , 3 (2) , 235-244 . DOI: 10.30625/ijctr.650380