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A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products

Yıl 2015, Cilt: 5 Sayı: 1, 330 - 334, 01.03.2015

Öz

This paper reports on a study of a special market segment in Malaysia: a group of consumers labeled as the generational cohort of the Malaysian Gen Y consumers. The objective of this paper is to examine the influence of religion and intensity of religion in a consumer’s make up on the purchase intention of nonfood products carrying the Halal label by a specific market segment. A survey of 300 Muslim Generation Y consumers as a generational cohort in the country was carried out in order to assess the intensity of religion of consumers and how this intensity relates to intention to buy non-food products like cosmetics and toiletries, which have certification of assurance that the products are Halal compliant. The study measures religious intensity by using the Religiosity Scale developed by Kraus et al. The study finds that several personal characteristics of respondents are significantly related to purchase behavior , proxied by intention to purchase for halal labeled non-food products. The study also finds a significant relationship between religiosity and purchase intention for halal labeled non-food products among Gen Y respondents. This is a new finding and therefore contributes to the limited literature on purchase behavior for Halal labeled non-food products. It also contributes to the literature on Gen Y decision making when considering purchase of non- food products which carry the Halal label.

Yıl 2015, Cilt: 5 Sayı: 1, 330 - 334, 01.03.2015

Öz

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA57GC58TU
Bölüm Araştırma Makalesi
Yazarlar

Hifza Ibrahim Bu kişi benim

Hashanah Ismail Bu kişi benim

Yayımlanma Tarihi 1 Mart 2015
Yayımlandığı Sayı Yıl 2015 Cilt: 5 Sayı: 1

Kaynak Göster

APA Ibrahim, H., & Ismail, H. (2015). A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products. International Journal of Economics and Financial Issues, 5(1), 330-334.
AMA Ibrahim H, Ismail H. A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products. IJEFI. Mart 2015;5(1):330-334.
Chicago Ibrahim, Hifza, ve Hashanah Ismail. “A Generational Cohort Study of the Relationship Between Religious Intensity and Religious Assurance for the Purchase of Non-Food Products”. International Journal of Economics and Financial Issues 5, sy. 1 (Mart 2015): 330-34.
EndNote Ibrahim H, Ismail H (01 Mart 2015) A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products. International Journal of Economics and Financial Issues 5 1 330–334.
IEEE H. Ibrahim ve H. Ismail, “A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products”, IJEFI, c. 5, sy. 1, ss. 330–334, 2015.
ISNAD Ibrahim, Hifza - Ismail, Hashanah. “A Generational Cohort Study of the Relationship Between Religious Intensity and Religious Assurance for the Purchase of Non-Food Products”. International Journal of Economics and Financial Issues 5/1 (Mart 2015), 330-334.
JAMA Ibrahim H, Ismail H. A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products. IJEFI. 2015;5:330–334.
MLA Ibrahim, Hifza ve Hashanah Ismail. “A Generational Cohort Study of the Relationship Between Religious Intensity and Religious Assurance for the Purchase of Non-Food Products”. International Journal of Economics and Financial Issues, c. 5, sy. 1, 2015, ss. 330-4.
Vancouver Ibrahim H, Ismail H. A Generational Cohort Study of the Relationship between Religious Intensity and Religious Assurance for the Purchase of Non-food Products. IJEFI. 2015;5(1):330-4.