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The Mechanisms of Formation of Demand in the High-Tech Products Market

Yıl 2016, Cilt: 6 Sayı: 1, 96 - 102, 01.03.2016

Elena Derunova Alexandr Semenov Olga Balash Anna Firsova

Öz

Currently, high technologies are a key factor and catalyst for technological modernization of the Russian economy. Effective management and development of high technologies market is the key to the transition from commodity to high-tech development. The article considers the factors influencing the dynamics of the demand for high technologies in the light of scientific and technical progress. The indicators of competitiveness of high technologies on Russian and foreign markets is studied, developed approaches to generate demand for high technologies and conceptual model of sales management of innovation technology products. Scorecard to build a matrix of decision making in marketing is justified and generated sales management mechanisms of high technologies on the market high-tech products and presents practical advice on creating demand for high technologies in the B2B market.

Anahtar Kelimeler

high technology high-tech product marketing of high technologies innovation consumer behavior formation of demand economic growth

Yıl 2016, Cilt: 6 Sayı: 1, 96 - 102, 01.03.2016

Elena Derunova Alexandr Semenov Olga Balash Anna Firsova

Öz

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Ayrıntılar

Diğer ID JA54HD29DU
Bölüm Araştırma Makalesi
Yazarlar

Elena Derunova Bu kişi benim

Alexandr Semenov Bu kişi benim

Olga Balash Bu kişi benim

Anna Firsova Bu kişi benim

Yayımlanma Tarihi 1 Mart 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 1

Kaynak Göster

APA Derunova, E., Semenov, A., Balash, O., Firsova, A. (2016). The Mechanisms of Formation of Demand in the High-Tech Products Market. International Journal of Economics and Financial Issues, 6(1), 96-102.
AMA Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. Mart 2016;6(1):96-102.
Chicago Derunova, Elena, Alexandr Semenov, Olga Balash, ve Anna Firsova. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues 6, sy. 1 (Mart 2016): 96-102.
EndNote Derunova E, Semenov A, Balash O, Firsova A (01 Mart 2016) The Mechanisms of Formation of Demand in the High-Tech Products Market. International Journal of Economics and Financial Issues 6 1 96–102.
IEEE E. Derunova, A. Semenov, O. Balash, ve A. Firsova, “The Mechanisms of Formation of Demand in the High-Tech Products Market”, IJEFI, c. 6, sy. 1, ss. 96–102, 2016.
ISNAD Derunova, Elena vd. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues 6/1 (Mart 2016), 96-102.
JAMA Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. 2016;6:96–102.
MLA Derunova, Elena vd. “The Mechanisms of Formation of Demand in the High-Tech Products Market”. International Journal of Economics and Financial Issues, c. 6, sy. 1, 2016, ss. 96-102.
Vancouver Derunova E, Semenov A, Balash O, Firsova A. The Mechanisms of Formation of Demand in the High-Tech Products Market. IJEFI. 2016;6(1):96-102.