IMPRESSION OF FESTIVAL’S QUALITY ON TOURISTS’ LOYALTY: BURHANIYE CAMEL WRESTLING FESTIVAL EXAMPLE
Abstract
The purpose of the study, to investigate of festival quality, that is perceived by participant tourists, on loyalty of festival. Survey, was made face to face with 400 tourists who participate to camel wrestling in Balıkesir, Burhaniye. As a result of the investigation, 374 survey forms were conducted. Are concluded that; dimensions of advertisement and production which is from the sub-dimensions of festival’s quality, and also capacity of facility have positive and meaningful effects, but catering services have negative and meaningful effects. After interpretion of the findings, we bring forward a proposal to directors and researchers who take charge in these kinds of festivals.
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Kaynakça
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