YAVAŞ TURİZM BAĞLAMINDA ÖZGÜNLÜK, YERE BAĞLANMA VE DAVRANIŞSAL NİYET ARASINDAKİ İLİŞKİNİN İNCELENMESİ: HALFETİ ÖRNEĞİ

Öz

Çalışma, yavaş turizmi özgünlük ve yere bağlanma kavramıyla ilişkilendirerek davranışsal niyetin farklı faktörlerden etkilenebileceğini araştırmaktadır. Cittaslow (yavaş şehir), yaşam tarzında yavaşlığı teşvik eden sosyal bir hareket ve organizasyondur. Türkiye’de slow şehir kapsamında yer alan Halfeti ilçesi araştırma alanı olarak seçilerek veriler bu bölgedeki turistlerden toplanmıştır. Kolayda örneklem metodu kullanılarak, çalışma 415 anket verisiyle analize tabi tutulmuştur. Önerilen modeli test etmek için Smart PLS 3 (PLS-SEM) analiz tekniği kullanılmıştır. Gerçekleştirilen yapısal eşitlik modeli sonuçlarına göre, özgünlük ve özgünlüğün boyutlarının (objektif, yapısal ve varoluşsal) yere bağlanma ve boyutlarını (yer bağımlılığı, yer kimliği, yer etkisi, yer sosyal bağı) olumlu etkilediği belirlenmiştir. Ancak özgünlüğün yapısal boyutunun yere bağlanma boyutlarından yer etkisi ve yer sosyal bağı arasında olumlu bir etki bulunamamıştır. Diğer yandan yere bağlanma ve boyutlarının (yer bağımlılığı, yer kimliği, yer etkisi, yer sosyal bağı) davranışsal niyet üzerinde olumlu etkisinin olduğu da belirlenmiştir.

Anahtar Kelimeler

• Özgünlük
• Yere Bağlanma
• Yavaş Turizm
• Davranışsal Niyet

INVESTIGATION OF THE RELATIONSHIP BETWEEN AUTHENTICITY, ATTACHMENT TO PLACE AND BEHAVIORAL INTENTION IN THE CONTEXT OF SLOW TOURISM: THE CASE OF HALFETI

Abstract

The study investigates that behavioral intention can be affected by different factors, by associating slow tourism with the concept of authenticity and attachment to place. Cittaslow (slow city) is a social movement and organization that promotes slowness in lifestyle. Halfeti district, which is within the scope of slow city in Turkey, was chosen as the research area and the data were collected from the tourists in this region. Using the convenience sampling method, the study was analyzed with the data of 415 questionnaires. Smart PLS 3 (PLS-SEM) analysis technique was used to test the proposed model. According to the results of the structural equation model, it was determined that the dimensions of authenticity and authenticity (objective, structural and existential) positively affect the attachment to the place and its dimensions (place dependence, place identity, place effect, place social bond). However, no positive effect was found between place effect and place social bond, which are the dimensions of attachment to the place of the structural dimension of authenticity. On the other hand, it has been determined that attachment to place and its dimensions (place dependence, place identity, place effect, place social bond) have a positive effect on behavioral intention.

Keywords

• Authenticity
• Attachment
• Slow Tourism
• Behavioral Intention

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