AVANTAJ, DEZAVANTAJ VE ALGILANAN DEĞERİN SAĞLIK SEKTÖRÜNDE HİZMET ROBOTU KULLANIM NİYETİNE ETKİSİ

Öz

Üretim sektöründen sonra hizmet sektöründe de kullanılmaya başlayan robotlar hem hizmet sunanların işlerini kolaylaştırmakta hem de hizmetlerin standardizasyonuna katkı sağlamaktadır. Teknolojik gelişmelerin yanı sıra toplumun hizmet robotlarına yönelik kabul algısı ile birlikte bu robotlar her geçen gün giderek daha fazla günlük hayatımıza girmektedir. Hizmet sektörünün tamamında kullanım alanı bulunan robotlar sağlık sektöründe de geniş kullanım imkânına sahiptir. Sağlık sektörü müşteri hassasiyetinin yüksek olduğu sektörlerden biridir. Hizmet robotlarının faydalarının yanı sıra algılanan dezavantajları, sağlık sektöründe hizmet robotu kullanımına bakış açısını etkilemektedir. Bu çalışmada sağlık sektöründe hizmet robotları ile ilgili algılanan avantaj ve dezavantaj ile algılanan değerin hizmet robotlarını kullanım niyeti üzerindeki etkisi araştırılmıştır. Bu amaçla 394 hastadan anket ile veri toplanmıştır. Kullanılan ölçeklerin geçerlilik ve güvenilirliğe yönelik analizler yapıldıktan sonra algılanan avantaj ve dezavantaj ile algılanan değerin hizmet robotlarını kullanım niyeti üzerindeki etkisi yapısal eşitlik modeli ile analiz edilmiştir. Gerçekleştirilen analizler sonucunda algılanan avantaj ve algılanan değerin hizmet robotları kullanım niyetini pozitif yönde anlamlı olarak etkilediği bulgusuna ulaşılmıştır. Algılanan dezavantajın ise kullanım niyeti üzerinde anlamlı bir etkisi olmadığı tespit edilmiştir. Çalışmada ayrıca sektöre ve araştırmacılara önerilerde bulunulmuştur.

Anahtar Kelimeler

• Hizmet robotları
• Sağlık robotları
• Kullanım niyeti

Etik Beyan

Çalışmada için Kastamonu Üniversitesi Sosyal ve Beşeri Bilimler Etik Kurulu’ndan Etik izin alınmıştır.

THE EFFECT OF ADVANTAGES, DISADVANTAGES AND PERCEIVED VALUE ON THE INTENTION TO USE SERVICE ROBOTS IN THE HEALTH SECTOR

Öz

In addition to technological developments, these robots are increasingly entering our daily lives with the acceptance perception of society towards service robots. Robots, used in the entire service sector, have a wide range of usage opportunities in the health sector. The health sector is one of the sectors with high customer sensitivity. Service robots’ perceived disadvantages and benefits affect the perspective on using service robots in the health sector. This study investigated the effect of perceived advantages and disadvantages and perceived value of service robots on the intention to use service robots in the healthcare sector. For this purpose, data were collected from 394 patients with a questionnaire. After analyzing the validity and reliability of the scales used, the effect of perceived advantage and disadvantage and perceived value on the intention to use service robots was analyzed with structural equation modeling. As a result of the analysis, it was found that perceived advantage and perceived value have a significant positive effect on the intention to use service robots. Perceived disadvantage, on the other hand, was found to have no significant effect on intention to use. The study also made recommendations to the sector and researchers.

Anahtar Kelimeler

• Service robots
• Healthcare robots
• Intention to use

Kaynakça

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