A NEW COMPETITION APPROACH TO STRATEGIC MANAGEMENT: STRATEGIC INNOVATION

Yıl 2016, , 105 - 124, 01.08.2016

Yasemin Hancıoğlu Gözde Yeşilaydın

https://doi.org/10.17130/ijmeb.20162922025

Cited By: 6

Öz

Due to synergy between innovational mentality and corporate strategies of businesses, the concept of strategic innovation defined as creating new value for customers, catching rivals unawares, engaging in innovative activities, creating market expansion and creating new markets. Despite the fact that the concept of strategic innovation is located in the foreign literature; there are few studies in Turkish.This study aims to define the concept of strategic innovation, the importance for businesses, stages of the strategic innovation process, strategic innovation orientation, to provide information and to create awareness in both decision-makers, business managers and academicians conducting studies in this subject

Anahtar Kelimeler

Innovation, Competitiveness, Strategic Innovation, Strategic Management

STRATEJİK YÖNETİMDE YENİ BİR REKABET YAKLAŞIMI: STRATEJİK İNOVASYON

Öz

İşletmelerin inovasyonel düşünce yapıları ile kurumsal stratejileri arasındaki sinerjiye bağlı olarak müşteriler için yeni değer yaratma, rakipleri hazırlıksız yakalama, inovatif faaliyetlerde bulunma, pazarı genişletme ve yeni pazarlar oluşturma olarak tanımlanan stratejik inovasyon kavramı yabancı literatürde yer almasına karşın; bu konuda Türkçe olarak yapılmış çok sayıda çalışma bulunmamaktadır. Bu çalışma ile stratejik inovasyon kavramının tanımına, işletmeler için önemine, stratejik inovasyon süreci aşamalarına ve stratejik inovasyon yönelimine yer verilerek; stratejik inovasyon kavramı hakkında bilgi vermek, gerek karar vericiler ve işletme yöneticilerinde gerekse alan yazında çalışma yürüten akademisyenlerde konu ile ilgili farkındalık yaratmak amaçlanmıştır.

Anahtar Kelimeler

İnovasyon, Rekabet, Stratejik İnovasyon, Stratejik Yönetim

Kaynakça

• Abraham, J.L., & Knight, D.J. (2001).Strategic innovation. Strategy and Leadership. 29(1), 21-27.
• Afuah, A. (2009). Strategic innovation: New game strategies for competitive advantage. New York: Routledge.
• Arvanitis, S., Loukis, E.,& Diamantopoulou, V. (2013). New technologies and traditional innovation determinants in the Greek economy. Journal of Balkan and Near Eastern Studies, 15(4), 434-458.
• Cassia, L., De Massis, A., & Pizzurno, E. (2012).Strategic innovation and new product development in family firms: An empirically grounded theoretical framework. International Journal of Entrepreneurial Behavior and Research, 18(2), 198-232.
• Deshpandé, R.,& Farley, J. U. (2004). Organizational culture, market orientation, innovativeness, and firm performance: an international research Odyssey. International Journal of Research in Marketing, 21(1), 3-22.
• Drejer, A. (2006). Strategic innovation: A new perspective on strategic management. Handbook of Business Strategy, 7(1), 143-147.
• Drucker, P. (1985). The discipline of innovation. Harward Business Rewiew,1-9.
• Ecevit Satı, Z., & Işık, Ö. (2011). İnovasyon ve stratejik yönetim sinerjisi: Stratejik inovasyon. Celal Bayar Üniversitesi Sosyal Bilimler Dergisi, 9(2), 538-559.
• Elçi, Ş. (2006). İnovasyon: Kalkınmanın ve rekabetin anahtarı. Ankara: Nova Basın Yayın Dağıtım.
• Esen, Ş., & Çetin, S. (2012).Siyasi parti ve hükümet programlarında girişimcilik ve inovasyon. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 34, 71-82.
• European Commission (1995). Green paper on innovation. Erişim Tarihi: 29.05.2014, http:// europa.eu/documents/comm/green_papers/pdf/com95_688_en.pdf
• Gatignon, H., & Xuereb, J.M. (1997). Strategic orientation of the firm and new product performance. Journal of Marketing Research, 34(1), 77-90.
• Gebauer, H., Worch, H., & Truffer, B. (2012). Absorptive capacity, learning processes and combinative capabilities as determinants of strategic innovation. European Management Journal, 30(1), 57-73.
• Govindarajan, V., & Gupta, A.K. (2001). Strategic innovation: A conceptual road map. Business Horizons, 44(4), 3-12.
• Govindarajan, V., & Trimble, C. (2004). Strategic innovation and the science of learning. MIT Sloan Management Review, 45(2), 67-75.
• Govindarajan, V., & Trimble, C. (2005). Organizational DNA for strategic innovation. California Management Review, 47(3), 47-76.
• Güleş, H.K., & Bülbül, H. (2004). Toplam kalite yönetiminin işletmelerde yenilik çalışmalarına katkıları. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 1, 115-129.
• Gündüz, E. (2012). Rekabet geriliminin stratejik inovasyona etkisinin farkındalık motivasyon ve yetenek perspektifinde incelenmesi. Doktora Tezi. İstanbul Üniversitesi, Sosyal Bilimler Enstitüsü, İstanbul.
• Hamel, G. (1996). Strategyas revolution. Harvard Business Review, July-August.
• Hamel, G. (1998). Strategy innovation and the quest for value. Sloan Management Review, 39(2), 7-14.
• Hamel, G. (2000). Leading the revolution. Boston: HBS Press.
• Hamşıoğlu, A. B. (2011). Pazar yönlülük, kalite yönlülük ve işletme performansı ilişkisi: İlaç sektöründe yapılan bir çalışma. Ege Akademik Bakış, 11(1), 91-101.
• İplik, F.N., Topsakal, Y., & Doğan, O. (2014). Strategic innovation: An empirical study on hotel firms operating in Antalya region. Advances in Hospitality and Tourism Research (AHTR), 2(1), 16-29.
• Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. The Journal of Marketing, 57, 53-70.
• Joreskog, K.G., & Goldenberg, A.S. (1975). Estimation of a model with multiple indicators and multiple causes of a single latent variable. Journal of the American Statistical Association, 70(351a), 631-639.
• Karahan, K., & Özçiftçi, V. (2008). Pazar yönlülük: Aksaray ili perakende hizmet işletmelerinde bir uygulama. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20, 479-492.
• Kataria, S. (2013). Strategic innovation: A review and a theoretical framework. University of Twente Student Theses, University of Twente, Faculty of Management of Governance Business Administration. Erişim Tarihi: 20.09.2015, http://essay.utwente.nl/62857/1/ Thesis_Strategic_Innovation_S_ Kataria.pdf
• Kim, C., & Mauborgne, R. (2004). Value innovation: The strategic logic of high growth. Harvard Business Review, 82(7-8), 172-180.
• Kodama, M. (2001). Strategic Innovation in Traditional Big Business: Case Study of comminications business in Japan. Management Decision, 39(5), 338-354.
• Kohli, A. K., & Jaworski, B. J. (1990). Market orientation: The construct, research propositions, and managerial implications. The Journal of Marketing, 54, 1-18.
• Li, Y., Liu, Y.,& Zhao, Y. (2006). The role of market and entrepreneurship orientation and internal control in the new product development activities of Chinese firms. Industrial Marketing Management, 35, 336-347.
• Markides, C. (1997). Strategic innovation. Sloan Management Review, Spring, 9-23.
• Markides, C. C., & Anderson, J. (2006). Creativity is not enough: ICT-enabled strategic innovation. European Journal of Innovation Management, 9(2), 129-148.
• Markides, C., & Charitou, C. D. (2003). Responses to disruptive strategic innovation. MIT Sloan Management Review, 44(2), 55-63.
• Menguc, B., & Auh, S. (2006). Creating a firm-level dynamic capability through capitalizing on market orientation and innovativeness. Journal of the Academy of Marketing Science, 34(1), 63-73.
• Morris, L. (2013). Three dimensions of innovation. International Management Review, 9(2), 5-10.
• Nadler, D.A., & Tushman, M.L. (1997). A congruence model for organization problem solving. In M.L. Tushman, P. Anderson (Eds.), Managing strategic innovation and change: A collection of readings. New York: Oxford University Press.
• Naktiyok, A. (2003). Yönetici değerleri ve pazar yönlülük bir uygulama. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 20, 95-116.
• Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. The Journal of Marketing, October, 20-35.
• Narver, J. C., Slater, S. F.,& MacLachlan, D. L. (2004). Responsive and proactive market orientation and new-product success. Journal of Product Innovation Management, 21(5), 334-347.
• Oflazoğlu, S., & Koçak, A. (2012).Stratejik yönlülüklerin yenilik ve performans üzerindeki etkisi. Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2(1), 119-140.
• Özgür Güler, E., & Kanber, S. (2011). İnovasyon aktivitelerinin inovasyon performansı üzerine etkileri: İmalat sanayii uygulaması. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 20(1), 61-76.
• Pitt, M., & Clarke, K. (1999).Competing on competence: A knowledge perspective on the management of strategic innovation. Technology Analysis and Strategic Management, 11(3), 301-316.
• Roffe, I. (1999). Innovation and creativity in organizations: A review of the implications for training and development. Journal of European Induztrial Training, 23(4/5), 224-241.
• Rutten, R., & Boekema, F. (2007). Regional social capital: Embeddedness, innovation networks and regional economic development. Technological Forecasting and Social Change, 74, 1834-1846.
• Schlegelmilch, B. B., Diamantopoulas, A., & Kreuz, P. (2003).Strategic innovation: The construct, its drivers and its strategic outcomes. Journal of Strategic Marketing, 11, 117-132.
• Slater, S.F., & Narver, J.C. (1995). Market orientation and the learning organization. Journal of Marketing, 59, 63-74.
• Sniukas, M. (2007). Reshaping strategy: The content, process and context of strategic innovation. Erişim Tarihi: 29.06.2015, www.sniukas.com
• Styles, C., & Goddard, J. (2004). Spinning the wheel of strategic innovation. Business Strategy Review, 15(2), 63-72.
• Suliyanto, S., & Rahab, R. (2012). The role of market orientation and learning orientation in improving innovativeness and performance of small and medium enterprises. Asian Social Science, 8(1), 134-145.
• Talke, K., Salomo, S., & Kock, A. (2011). Top management team diversity and strategic innovation orientation: The relationship and consequences for innovativeness and performance. Journal of Product Innovation Management, 28(6), 819-832.
• Wood, R. C. (2007). How strategic innovation really gets started. Strategy and Leadership, 35(1), 21-29.
• Yalçınkaya, Y. (2010). Bilginin farkındalık ve farklılığında organizasyonların gelecek alanı: İnovasyon. Türk Kütüphaneciliği Dergisi, 24(3), 373-403.
• Yiğit, S. (2015). Değer inovasyonu: İnovasyonla değer oluşturmak. Ekonomik ve Sosyal Araştırmalar Dergisi, 11(1), 227-244.
• Yükselen, C., Koçak, A., & Oflazoğlu, S. (2008, Ekim). Pazar yönlülük kavramındaki yeni yaklaşımlar: Girişimcilik perspektifinden ele alınışı. 13. Ulusal Pazarlama Kongresi, Nevşehir, Türkiye.
• Zerenler, M., Türker, N., & Şahin, E. (2007).Küresel teknoloji, araştırma –geliştirme (Ar-Ge) ve yenilik ilişkisi. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 17, 653-667.