ÇEKİM FAKTÖRLERİNİN TURİSTİK VARIŞ YERİ SEÇİMİNDEKİ ROLÜ: TÜRKİYE’DEKİ VARIŞ YERLERİNİN FARKLI TURİST PROFİLLERİ VE BEKLENTİLERİ KARŞISINDAKİ ÇEKİM GÜCÜ HAKKINDA BİR ARAŞTIRMA

Ceren Gül Artuner Özder

doi:10.17130/ijmeb.798480

ÇEKİM FAKTÖRLERİNİN TURİSTİK VARIŞ YERİ SEÇİMİNDEKİ ROLÜ: TÜRKİYE’DEKİ VARIŞ YERLERİNİN FARKLI TURİST PROFİLLERİ VE BEKLENTİLERİ KARŞISINDAKİ ÇEKİM GÜCÜ HAKKINDA BİR ARAŞTIRMA

Öz

Bu araştırmada, Faktör Analizi ile K Ortalamalar Kümeleme Analizi aracılığıyla üç temel grup altında toplanan farklı profillerdeki bireylerin sosyo-ekonomik özelliklerinin seyahat güdüleriyle etkileşimi incelendikten sonra, varış yerinin (destinasyon) özelliklerinin ve varış yerindeki faaliyetlerin bireysel algı oluşumundaki etkisinin ve oluşan algının turistin varış yeri seçimindeki rolünün keşfedilmesi amaçlanmıştır. Analizlerin sonucunda, varış yerindeki faaliyetlerin varış yeri algısı oluşumunda farklı sosyo-demografik özelliklere ve güdülere sahip gruplar arasında anlamlı bir farklılaşmaya yol açtığı, grupların arasındaki algı farklarının da varış yeri seçiminde anlamlı bir farklılaşma yarattığı ortaya çıkmıştır.

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Ayrıntılar

Birincil Dil

Türkçe

Konular

-

Bölüm

Araştırma Makalesi

Yazarlar

Ceren Gül Artuner Özder Bu kişi benim
0000-0003-1496-2772
Türkiye

Yayımlanma Tarihi

13 Ekim 2020

Gönderilme Tarihi

25 Nisan 2019

Kabul Tarihi

11 Mayıs 2020

Yayımlandığı Sayı

Yıl 1970 Cilt: 16 Sayı: 3

DOI

https://doi.org/10.17130/ijmeb.798480

IZ

https://izlik.org/JA74SB23UP

Kaynak Göster

RIS / Bibtex

APA

Artuner Özder, C. G. (2020). ÇEKİM FAKTÖRLERİNİN TURİSTİK VARIŞ YERİ SEÇİMİNDEKİ ROLÜ: TÜRKİYE’DEKİ VARIŞ YERLERİNİN FARKLI TURİST PROFİLLERİ VE BEKLENTİLERİ KARŞISINDAKİ ÇEKİM GÜCÜ HAKKINDA BİR ARAŞTIRMA. Uluslararası Yönetim İktisat ve İşletme Dergisi, 16(3), 691-712. https://doi.org/10.17130/ijmeb.798480