BibTex RIS Kaynak Göster

ON THE IM POSSIBILITY OF CATCHING LIGHTNING IN A BOTTLE: AN OVERVIEW ABOUT THE VOTER PERCEPTIONS ON POLITICAL PROMOTION FROM THE PERSPECTIVE OF CONSUMER SKEPTICISM

Yıl 2018, Cilt: 14 Sayı: 3, 851 - 866, 01.06.2018
https://doi.org/10.17130/ijmeb.2018343126

Öz

The purpose of this study is to examine the perceptions of the voters from the perspectives of consumer skepticism and to reveal the variables affecting consumer skepticism. In line with this purpose, a questionnaire was applied to 410 voters reside in Selçuklu district of Konya province that selected by convenience sampling. The data collected from 390 valid questionnaires were subjected to multiple linear regression analysis. The results show that voters’ skepticism about political promotion activities decrease with the increase on their political involvement, seeking information in election decisions and their tendency to have an external locus of control

Kaynakça

  • Archer-Brown, C., Piercy, N. & Joinson, A. (2013). Examining the information value of virtual communities: Factual versus opinion-based message content. Journal of Marketing Management, 29(3-4), 421-438.
  • Austin, E. W., Miller, A. C., Silva, J., Guerra, P., Geisler, N., Gamboa, L., Phakakayai, O. & Kuechle, B. (2002). The effects of increased cognitive involvement on college students’ interpretations of magazine advertisements for alcohol. Communication Research, 29(2), 155-179.
  • Chen, F. & Leu, J. (2011). Product involvement in the link between skepticism toward advertising and its effects. Social Behavior and Personality, 39(2), 153-160.
  • Cleveland, M., Kalamas, M. & Laroche, M. (2005). Shades of green: Linking environmental locus of control and pro-environmental behaviors. The Journal of Consumer Marketing, 22(4/5), 198-212.
  • Delorme, D. E., Huh, J. & Reid, L. R.(2009). Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources. Health Marketing Quarterly, 26, 293-314.
  • Delorme, D. E., Huh, J. & Reid, L. R.(2010). Evaluation, use and usefulness of prescription drug information sources among Aglo and Hispanic Americans. Journal of Health Communication, 15, 18-38.
  • Emmert, T. (2017). Trust, distrust and political skepticism. Southern Political Science Association.
  • Ergeç Elpeze, N. (2009). Reklama şüpheci yaklaşımın incelenmesi. ÇÜ Sosyal Bilimler Enstitüsü Dergisi, 18(2), 172-193.
  • Evrard, Y. & Aurier, P. (1996). Identification and validation of the components of the person-object relationship. Journal of Business Research, 37, 127-134.
  • Goh, S. K. & Balaji, M.S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.
  • Hurtt, K. R. (2010). Development of a scale to measure political skepticism. Auditing: A Journal of Practice & Theory, 29(1), 149-171.
  • İslamoğlu, H. (2002). Siyaset Pazarlaması Toplam Kalite Yaklaşımı. 2.Baskı, İstanbul: Beta.
  • Jennings, K. M. (1996). Political knowledge over time and across generations. Public Opinion Quarterly, 60(Winter 1996), 228-252.
  • Ju, I. & Haley, E. (2014). How do consumers cope with prescription drug advertising messages? risk disclosure presentation order, advertising skepticism, and perceived risk disclosure voluntariness. American Academy of Advertising Conference Proceedings, 153.
  • Karatekin, K., Üstün, S. & Uysal, C. (2016). Kontrol odağının çevreye yönelik sorumlu davranışlar üzerine etkisi. Journal of Human Sciences, 13(3), 5668-5680.
  • Koslow, S. & Beltramini, R. F. (2002). Consumer skepticism and the “waiting room of the mind”: Are consumers more likely to believe advertising claims if they are merely comprehended?. Advances in Consumer Research, 29, 473-479.
  • Lee, J., Kim, S. & Ham, C. (2016). A double-edged sword? predicting consumers’ attitudes toward and sharing intention of native advertising on social media. American Behavioral Scientist, 60(12), 1425-1441.
  • Lee, M., King Whitehill, K. & Reid, L. R. (2015). Factors influcing consumers’ attitudinal behavioral responses to direct-to-consumer and over-the-counter drug advertising. Journal of Health Communication, 20, 431-444.
  • Lemke, F. & Luzio, J. P. P. (2014). Exploring green consumers’ mind-set toward green product design and life cycle assessment. Journal of Industrial Ecology, 18 (5), 619-630.
  • O’Cass, A. (2002). A micro-model of voter choice: understanding the dynamics of australian voter characteristics in a federal by-election. Psychol Mark, 19(12), 1025– 46.
  • O’Cass, A. (2003). Electoral choice: the effect of voter control and involvement on satisfaction and voting stability. Journal of Political Marketing, 3 (1), 61-85.
  • Obermiller, C. & Spangenberg, E. R. (1998). Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology, 7(2), 159-186.
  • Park, J. S., Ahn, H. Y. A., Haley, E. J. (2017). Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine. Health Marketing Quarterly, 34(2), 81-96.
  • Patel, J. D., Gadhavi, D. D. & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: Moderating influence of cause involvement and skepticism on attitude and purchase intention. Int. Rev. Public Nonprofit Marketing, 14, 1-18.
  • Rajamma, R. K. & Paswan, A. K. (2016). Characteristics of user generated product reviews that affect perceived risk and purchase intention. 2016 AMA Winter Educators’ Proceedings, 79-80.
  • Rivera, V. J. (2006). The effect of involvement and persuasion tactic awareness of the evaluation of advertisements. American Academy of Advertising Conference Proceedings, 36-42.
  • Robinson, J. & Shaver, P. (1973). Measures of Social Psychological Attitudes, Survey Research Center. Institute for Social Research, University of Michigan, Ann Arbor.
  • Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs: General and Applied, 80(1), 1-28.
  • Sher, P. J. & Lee, S. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality, 37(1), 137-144.
  • Skarmeas, D. & Leonidou, C. N.(2013). When consumers doubt, watch out the role of CSR skepticism. Journal of Business Research, 66, 1831-1838.
  • Soopramanien, D. (2011). Conflicting attitudes and scepticism towards online shopping: The role of experience. International Journal of Consumer Studies, 35, 338-347.
  • Verbeke, W., Marcu, A., Rutsaert, P., Gaspar, R., Seibt, B., Fletcher, D. & Barnett, J. (2015). Would you eat cultured meat?: Consumers’ reactions and attitude formation in Belgium, Portugal and the United Kingdom. Meat Science, 102, 49-58.
  • Youn, S. (2005). Teenagers’ perceptions of online privacy and coping behaviors: a risk-benefit appraisal approach. Journal of Broadcasting & Electronic Media, 49(1), 86-110.
  • Youn, S. & Kim, H. (2008). Antecedents of consumer attitudes toward cause-related marketing. Journal of Advertising Research, March, 123-137.

AĞZIYLA KUŞ TUTMA İMKAN SIZLIĞ I ÜZERİNE: SİYASAL TUTUNDURMAYA İLİŞKİN SEÇMEN ALGILARINA TÜKETİCİ ŞÜPHECİLİĞİ PERSPEKTİFİNDEN BİR BAKIŞ

Yıl 2018, Cilt: 14 Sayı: 3, 851 - 866, 01.06.2018
https://doi.org/10.17130/ijmeb.2018343126

Öz

Bu çalışmanın amacı seçmenlerin siyasal tutundurmaya ilişkin algılarını tüketici şüpheciliği perspektifinden incelemek ve tüketici şüpheciliğini etkileyen değişkenleri ortaya koymaktır. Bu amaç doğrultusunda Konya ili Selçuklu ilçesinde ikamet eden seçmenlerden kolayda örnekleme yoluyla belirlenen 410 seçmene yüzyüze anket uygulanmış, geçerli görülen 390 anketten toplanan veriler çoklu doğrusal regresyon analizine tabi tutulmuştur. Sonuçlar seçmenlerin siyasal tutundurma faaliyetlerine ilişkin şüpheciliklerinin siyasal ilgilenimleri, seçme kararındaki bilgi arayışları ve dış kontrol odağına sahip olma eğilimleri arttıkça azaldığını göstermektedir.

Kaynakça

  • Archer-Brown, C., Piercy, N. & Joinson, A. (2013). Examining the information value of virtual communities: Factual versus opinion-based message content. Journal of Marketing Management, 29(3-4), 421-438.
  • Austin, E. W., Miller, A. C., Silva, J., Guerra, P., Geisler, N., Gamboa, L., Phakakayai, O. & Kuechle, B. (2002). The effects of increased cognitive involvement on college students’ interpretations of magazine advertisements for alcohol. Communication Research, 29(2), 155-179.
  • Chen, F. & Leu, J. (2011). Product involvement in the link between skepticism toward advertising and its effects. Social Behavior and Personality, 39(2), 153-160.
  • Cleveland, M., Kalamas, M. & Laroche, M. (2005). Shades of green: Linking environmental locus of control and pro-environmental behaviors. The Journal of Consumer Marketing, 22(4/5), 198-212.
  • Delorme, D. E., Huh, J. & Reid, L. R.(2009). Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources. Health Marketing Quarterly, 26, 293-314.
  • Delorme, D. E., Huh, J. & Reid, L. R.(2010). Evaluation, use and usefulness of prescription drug information sources among Aglo and Hispanic Americans. Journal of Health Communication, 15, 18-38.
  • Emmert, T. (2017). Trust, distrust and political skepticism. Southern Political Science Association.
  • Ergeç Elpeze, N. (2009). Reklama şüpheci yaklaşımın incelenmesi. ÇÜ Sosyal Bilimler Enstitüsü Dergisi, 18(2), 172-193.
  • Evrard, Y. & Aurier, P. (1996). Identification and validation of the components of the person-object relationship. Journal of Business Research, 37, 127-134.
  • Goh, S. K. & Balaji, M.S. (2016). Linking green skepticism to green purchase behavior. Journal of Cleaner Production, 131, 629-638.
  • Hurtt, K. R. (2010). Development of a scale to measure political skepticism. Auditing: A Journal of Practice & Theory, 29(1), 149-171.
  • İslamoğlu, H. (2002). Siyaset Pazarlaması Toplam Kalite Yaklaşımı. 2.Baskı, İstanbul: Beta.
  • Jennings, K. M. (1996). Political knowledge over time and across generations. Public Opinion Quarterly, 60(Winter 1996), 228-252.
  • Ju, I. & Haley, E. (2014). How do consumers cope with prescription drug advertising messages? risk disclosure presentation order, advertising skepticism, and perceived risk disclosure voluntariness. American Academy of Advertising Conference Proceedings, 153.
  • Karatekin, K., Üstün, S. & Uysal, C. (2016). Kontrol odağının çevreye yönelik sorumlu davranışlar üzerine etkisi. Journal of Human Sciences, 13(3), 5668-5680.
  • Koslow, S. & Beltramini, R. F. (2002). Consumer skepticism and the “waiting room of the mind”: Are consumers more likely to believe advertising claims if they are merely comprehended?. Advances in Consumer Research, 29, 473-479.
  • Lee, J., Kim, S. & Ham, C. (2016). A double-edged sword? predicting consumers’ attitudes toward and sharing intention of native advertising on social media. American Behavioral Scientist, 60(12), 1425-1441.
  • Lee, M., King Whitehill, K. & Reid, L. R. (2015). Factors influcing consumers’ attitudinal behavioral responses to direct-to-consumer and over-the-counter drug advertising. Journal of Health Communication, 20, 431-444.
  • Lemke, F. & Luzio, J. P. P. (2014). Exploring green consumers’ mind-set toward green product design and life cycle assessment. Journal of Industrial Ecology, 18 (5), 619-630.
  • O’Cass, A. (2002). A micro-model of voter choice: understanding the dynamics of australian voter characteristics in a federal by-election. Psychol Mark, 19(12), 1025– 46.
  • O’Cass, A. (2003). Electoral choice: the effect of voter control and involvement on satisfaction and voting stability. Journal of Political Marketing, 3 (1), 61-85.
  • Obermiller, C. & Spangenberg, E. R. (1998). Development of a scale to measure consumer skepticism toward advertising. Journal of Consumer Psychology, 7(2), 159-186.
  • Park, J. S., Ahn, H. Y. A., Haley, E. J. (2017). Optimistic bias, advertising skepticism, and consumer intentions for seeking information about the health risks of prescription medicine. Health Marketing Quarterly, 34(2), 81-96.
  • Patel, J. D., Gadhavi, D. D. & Shukla, Y. S. (2017). Consumers’ responses to cause related marketing: Moderating influence of cause involvement and skepticism on attitude and purchase intention. Int. Rev. Public Nonprofit Marketing, 14, 1-18.
  • Rajamma, R. K. & Paswan, A. K. (2016). Characteristics of user generated product reviews that affect perceived risk and purchase intention. 2016 AMA Winter Educators’ Proceedings, 79-80.
  • Rivera, V. J. (2006). The effect of involvement and persuasion tactic awareness of the evaluation of advertisements. American Academy of Advertising Conference Proceedings, 36-42.
  • Robinson, J. & Shaver, P. (1973). Measures of Social Psychological Attitudes, Survey Research Center. Institute for Social Research, University of Michigan, Ann Arbor.
  • Rotter, J. B. (1966). Generalized expectancies for internal versus external control of reinforcement. Psychological Monographs: General and Applied, 80(1), 1-28.
  • Sher, P. J. & Lee, S. (2009). Consumer skepticism and online reviews: An elaboration likelihood model perspective. Social Behavior and Personality, 37(1), 137-144.
  • Skarmeas, D. & Leonidou, C. N.(2013). When consumers doubt, watch out the role of CSR skepticism. Journal of Business Research, 66, 1831-1838.
  • Soopramanien, D. (2011). Conflicting attitudes and scepticism towards online shopping: The role of experience. International Journal of Consumer Studies, 35, 338-347.
  • Verbeke, W., Marcu, A., Rutsaert, P., Gaspar, R., Seibt, B., Fletcher, D. & Barnett, J. (2015). Would you eat cultured meat?: Consumers’ reactions and attitude formation in Belgium, Portugal and the United Kingdom. Meat Science, 102, 49-58.
  • Youn, S. (2005). Teenagers’ perceptions of online privacy and coping behaviors: a risk-benefit appraisal approach. Journal of Broadcasting & Electronic Media, 49(1), 86-110.
  • Youn, S. & Kim, H. (2008). Antecedents of consumer attitudes toward cause-related marketing. Journal of Advertising Research, March, 123-137.
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Elif Boyraz Bu kişi benim

Şerife Şen Bu kişi benim

Yayımlanma Tarihi 1 Haziran 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 14 Sayı: 3

Kaynak Göster

APA Boyraz, E., & Şen, Ş. (2018). AĞZIYLA KUŞ TUTMA İMKAN SIZLIĞ I ÜZERİNE: SİYASAL TUTUNDURMAYA İLİŞKİN SEÇMEN ALGILARINA TÜKETİCİ ŞÜPHECİLİĞİ PERSPEKTİFİNDEN BİR BAKIŞ. Uluslararası Yönetim İktisat Ve İşletme Dergisi, 14(3), 851-866. https://doi.org/10.17130/ijmeb.2018343126