ÇEKİM FAKTÖRLERİNİN TURİSTİK VARIŞ YERİ SEÇİMİNDEKİ ROLÜ: TÜRKİYE’DEKİ VARIŞ YERLERİNİN FARKLI TURİST PROFİLLERİ VE BEKLENTİLERİ KARŞISINDAKİ ÇEKİM GÜCÜ HAKKINDA BİR ARAŞTIRMA

Yıl 2020, Cilt: 16 Sayı: 3, 691 - 712, 13.10.2020

Ceren Gül Artuner Özder

https://doi.org/10.17130/ijmeb.798480

Öz

Bu araştırmada, Faktör Analizi ile K Ortalamalar Kümeleme Analizi aracılığıyla üç temel
grup altında toplanan farklı profillerdeki bireylerin sosyo-ekonomik özelliklerinin seyahat güdüleriyle
etkileşimi incelendikten sonra, varış yerinin (destinasyon) özelliklerinin ve varış yerindeki faaliyetlerin
bireysel algı oluşumundaki etkisinin ve oluşan algının turistin varış yeri seçimindeki rolünün keşfedilmesi
amaçlanmıştır. Analizlerin sonucunda, varış yerindeki faaliyetlerin varış yeri algısı oluşumunda farklı
sosyo-demografik özelliklere ve güdülere sahip gruplar arasında anlamlı bir farklılaşmaya yol açtığı,
grupların arasındaki algı farklarının da varış yeri seçiminde anlamlı bir farklılaşma yarattığı ortaya
çıkmıştır.

Anahtar Kelimeler

Destinasyon Seçimi Kriterleri, Seyahat Kararı Alma, Destinasyondaki Aktiviteler, Destinasyon Özellikleri,, Turistin Algı Oluşumu

Kaynakça

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