STRATEJİK DÜŞÜNCE VE POZİTİF HUKUK BAĞLAMINDA REKABET ZEKÂSININ BİLGİ KAYNAKLARI: OTOMOTİV VE İLETİŞİM ENDÜSTRİLERİNDE KARŞILAŞTIRMALI BİR ARAŞTIRMA

Yıl 2022, Cilt: 18 Sayı: 1, 304 - 331, 31.03.2022

Atılhan Naktiyok , Metin İkizler , Mehmet Emirhan Kula

https://doi.org/10.17130/ijmeb.823042

Öz

Bu çalışmanın temel amacı rekabet yoğunluğunun yüksek olduğu endüstrilerde, stratejik düşünce, stratejik plan ve pozitif hukuk bağlamında rakipler hakkında bilgi toplama faaliyetleri arasındaki ilişkiyi incelemektir. Buradan hareketle, endüstri karşılaştırması yapılarak aynı piyasada faaliyet gösteren işletmelerin bilgi kaynağı öncelikleri de karşılaştırılmıştır. Araştırmada son olarak, rekabet zekasının mesleki etik ilkeleri ışığında bütün bu uygulamaların Türkiye’de rekabeti düzenleyen hukuk mevzuatı açısından uygunluğu değerlendirilmiştir. Araştırmanın temel amacı doğrultusunda oluşturulan hipotezleri test etmek için rekabet yoğunluğunun yüksek olduğu otomotiv endüstrisinden beş ve iletişim endüstrisinden üç büyük ölçekli işletmede görev yapan 628 yöneticiden anket yöntemi ile veri toplanmış, geliştirilen hipotezler uygun analiz yöntemleri ile değerlendirilmiştir. İlaveten, iki endüstri uygun analizler ile karşılaştırarak endüstriyel farklılıklar ortaya çıkarılmıştır.

Anahtar Kelimeler

Stratejik Düşünce, Stratejik Plan, Rekabet Zekâsı, Pozitif Hukuk

KNOWLEDGE SOURCES OF COMPETITIVE INTELLIGENCE IN STRATEGIC THOUGHT AND POSITIVE LAW CONTEXT: A COMPARATIVE RESEARCH IN THE AUTOMOTIVE AND COMMUNICATION INDUSTRIES

Öz

The main purpose of this study is to examine the relationship between strategic thinking, strategic planning and collecting information about competitors in the context of positive law within the high competition intensity industries. From this point of view, by making industry comparison, the information source priorities of the enterprises operating in the same market were also compared. Eventually, all of these applications were evaluated upon the appropriateness of the legal regulations governing the competition in Turkey in the light of the competitive intelligence professional ethics. In order to test the hypotheses created in line with the main purpose of the study, data were collected from 628 executives working in five large-scale companies from the automotive industry and three large-scale enterprises from the communication industry, and the developed hypotheses were evaluated with appropriate analysis methods. In addition, industrial differences are revealed by comparing the two industries with appropriate analysis.

Anahtar Kelimeler

Strategic Thinking, Strategic Plan, Competitive Intelligence, Positive Law

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