STRATEJİK DÜŞÜNCE VE POZİTİF HUKUK BAĞLAMINDA REKABET ZEKÂSININ BİLGİ KAYNAKLARI: OTOMOTİV VE İLETİŞİM ENDÜSTRİLERİNDE KARŞILAŞTIRMALI BİR ARAŞTIRMA

Yıl 2022, Cilt: 18 Sayı: 1, 304 - 331, 31.03.2022

Atılhan Naktiyok Metin İkizler Mehmet Emirhan Kula

https://doi.org/10.17130/ijmeb.823042

Öz

Bu çalışmanın temel amacı rekabet yoğunluğunun yüksek olduğu endüstrilerde, stratejik düşünce, stratejik plan ve pozitif hukuk bağlamında rakipler hakkında bilgi toplama faaliyetleri arasındaki ilişkiyi incelemektir. Buradan hareketle, endüstri karşılaştırması yapılarak aynı piyasada faaliyet gösteren işletmelerin bilgi kaynağı öncelikleri de karşılaştırılmıştır. Araştırmada son olarak, rekabet zekasının mesleki etik ilkeleri ışığında bütün bu uygulamaların Türkiye’de rekabeti düzenleyen hukuk mevzuatı açısından uygunluğu değerlendirilmiştir. Araştırmanın temel amacı doğrultusunda oluşturulan hipotezleri test etmek için rekabet yoğunluğunun yüksek olduğu otomotiv endüstrisinden beş ve iletişim endüstrisinden üç büyük ölçekli işletmede görev yapan 628 yöneticiden anket yöntemi ile veri toplanmış, geliştirilen hipotezler uygun analiz yöntemleri ile değerlendirilmiştir. İlaveten, iki endüstri uygun analizler ile karşılaştırarak endüstriyel farklılıklar ortaya çıkarılmıştır.

Anahtar Kelimeler

Stratejik Düşünce, Stratejik Plan, Rekabet Zekâsı, Pozitif Hukuk

KNOWLEDGE SOURCES OF COMPETITIVE INTELLIGENCE IN STRATEGIC THOUGHT AND POSITIVE LAW CONTEXT: A COMPARATIVE RESEARCH IN THE AUTOMOTIVE AND COMMUNICATION INDUSTRIES

Öz

The main purpose of this study is to examine the relationship between strategic thinking, strategic planning and collecting information about competitors in the context of positive law within the high competition intensity industries. From this point of view, by making industry comparison, the information source priorities of the enterprises operating in the same market were also compared. Eventually, all of these applications were evaluated upon the appropriateness of the legal regulations governing the competition in Turkey in the light of the competitive intelligence professional ethics. In order to test the hypotheses created in line with the main purpose of the study, data were collected from 628 executives working in five large-scale companies from the automotive industry and three large-scale enterprises from the communication industry, and the developed hypotheses were evaluated with appropriate analysis methods. In addition, industrial differences are revealed by comparing the two industries with appropriate analysis.

Anahtar Kelimeler

Strategic Thinking, Strategic Plan, Competitive Intelligence, Positive Law

Kaynakça

• Antalya, O. G., & Topuz, M. (2019). Medeni hukuk (3rd ed., Vol. C.1). Ankara: Seçkin.
• Arthur, H. B. (1984). “Making business ethics useful”. Strategic Management Journal, 5(4), 319-333
• Arkan, S. (2011). Ticari işletme hukuku. Ankara: Banka ve Ticaret Hukuku Araştırma Enstitüsü.
• Ball, D. A., Geringer, J. M., Michael, S. Minor, and Jeanne M. McNett (2002). International Business: The Challenge of Global Competition. New York: McGraw-Hill/Irwin
• Bartlett, C. A., & Ghoshal, S. (1998). Managing across borders: The transnational solution. Boston: Harvard Business Press.
• Bernhardt, D. (2003). Competitive Intelligence: How to acquire and use corporate intelligence and counter-intelligence. New Jersey: FT Prentice Hall
• Calof, J. L., ve Wright, S. (2008). “Competitive intelligence: A practitioner, academic and inter-disciplinary perspective”. European Journal of marketing, 42(7/8), 717-730.
• Cook, M., & Cook, C. W. (2000). Competitive intelligence: create an intelligent organization and compete to win. Londra: Kogan Page.
• Crane, A. (2005). “In the company of spies: When competitive intelligence gathering becomes industrial espionage”. Business Horizons, 48(3), 233-240.
• Çoban, O. (2007). “Türk otomotiv sanayiinde endüstriyel verimlilik ve etkinlik”. Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2(29), 17-36
• Daştan, H. (2016). “Türkiye’de İkinci El Otomobil Fiyatlarını Etkileyen Faktörlerin Hedonik Fiyat Modeli İle Belirlenmesi”. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 18(1), 303-327.
• David, F. R. (2008). Strategic Management Concepts Cases Set. New Jersey: FT Prentice Hall.
• Demir, C., & YILMAZ, M. K. (2010). Stratejik planlama süreci ve örgütler açısından önemi.
• Dutka, A. F. (1999). Competitive intelligence for the competitive edge. New York: McGraw-Hill/Irwin
• Fairholm, M. R., & Card, M. (2009). “Perspectives of strategic thinking: From controlling chaos to embracing it”. Journal of Management & Organization, 15(1), 17-30.
• Fleisher, C. S., & Blenkhorn, D. L. (2003). Controversies in competitive intelligence: The enduring issues. Santa Barbara: Greenwood Publishing Group.
• Frederick, H., O'Connor, A., & Kuratko, D. F. (2016). Entrepreneurship. Güney Melbourne: Cengage AU.
• Fuld, L. M. (1995). The new competitor intelligence: the complete resource for finding, analyzing, and using information about your competitors (pp. 417-436). New York: Wiley.
• Ganesan, V. (2007). “An analysis of working capital management efficiency in telecommunication equipment industry”. Rivier academic journal, 3(2), 1-10.
• Gilad, B. (2004). Early warning: Using competitive intelligence to anticipate market shifts, control risk, and create powerful strategies. Amacom Div American Mgmt Assn.
• Goldberg, P. K. (1995). “Product differentiation and oligopoly in international markets: The case of the US automobile industry”. Econometrica: Journal of the Econometric Society, 891-951.
• Güven, P. (2008). Rekabet hukuku ders kitabı. İstanbul:Yetkin Yayınları.
• Hall, C., Bensoussan, B. E. (2007). Staying ahead of the competition: How firms really manage their competitive intelligence and knowledge; evidence from a decade of rapid change. Singapur: World Scientific Publishing.
• Haycock, K.,Cheadle, A., Bluestone, K.S. (2012). “Strategic thinking and leadership”. Library leadership & management, 26(3/4), 1-23.
• He, X., ve Mu, Q. (2012). “How Chinese firms learn technology from transnational corporations: A comparison of the telecommunication and automobile industries”. Journal of Asian Economics, 23(3), 270-287.
• Henderson, V. E. (1982). “The ethical side of enterprise”. Sloan Management Review (pre-1986), 23(3), 37.
• İkizler, M. (2005). Rekabet hukukunda uyumlu eylemler: Türk, Avrupa Birliği ve Amerikan hukukları açısından karşılaştırmalı bir inceleme. Seçkin.
• Kahaner, L. (1997). Competitive intelligence: how to gather analyze and use information to move your business to the top. New York: Simon and Schuster.
• Kister, J., ve Dou, H., (2011) “Integration of Competitive Intelligence and Watch in an Academic Scientific Research Laboratory”. David, A. (Ed.). Competitive intelligence and decision problems. New Jersey: John Wiley & Sons.
• Knight, F. H. (1923). “The ethics of competition”. The Quarterly Journal of Economics, 37(4), 579-624.
• Köseoglu, M. A., Ross, G., ve Okumus, F. (2016). “Competitive intelligence practices in hotels”. International Journal of Hospitality Management, 53, 161-172.
• Kuratko, D. F., &Hodgetts, R. M. (2001). Entrepreneurship: Theory, Process, Practice. Boston: South-Western/Thomson Learning.
• Kurumu, R. (2010). Rekabet terimleri sözlüğü. Rekabet Kurumu Yayınları.
• Laczniak, G. R., Berkowitz, M. W., Brooker, R. G., & Hale, J. P. (1995). “The ethics of business: improving or deteriorating?”. Business Horizons. 38(1), 39-47.
• Levy, D. (1994). “Chaos theory and strategy: Theory, application, and managerial implications”. Strategic management journal, 15(S2), 167-178.
• Maag, D. G., & Kalinowski, D. J. (2011). New Directions: A competitive intelligence tale. Lulu.com.
• Marin, J., ve Poulter, A. (2004). “Dissemination of competitive intelligence”. Journal of information science, 30(2), 165-180.
• Miller, J. (2000). Millennium intelligence: understanding and conducting competitive intelligence in the digital age. Inc: Information Today.
• Millett, S. M., & Leppänen, R. (1991). “The business information and analysis function: A new approach to strategic thinking and planning”. Planning Review, 19(3), 10-36.
• Mintzberg, H. (1994a). “Rethinking strategic planning part I: pitfalls and fallacies”. Longrange planning, 27(3), 12-21.
• Mintzberg, H. (1994b). “The fall and rise of strategic planning”. Harvard business review, 72(1), 107-114.
• Murphy, C. (2005). Competitive intelligence: gathering, analysing and putting it to work. Gower House: Gower Publishing Limited
• O'Regan, N., Hughes, T., Collins, L., & Tucker, J. (2010). “Strategic thinking in family businesses”. Strategic Change, 19(1‐2), 57-76.
• Pisapia, J., Reyes-Guerra, D., & Coukos-Semmel, E. (2005). “Developing the leader’s strategic mindset: Establishing the measures”. Leadership Review, 5(1), 41-68.
• Rothberg, H. N., & Erickson, G. S. (2005). From knowledge to intelligence: Creating competitive advantage in the next economy. Oxford: Elsevier
• Schultz, N. O., Collins, A. B., & McCulloch, M. (1994). “The ethics of business intelligence”. Journal of business ethics, 13(4), 305-314.
• Shapiro, B. R. (1998). “Economic espionage”. Marketing Management, 7(1), 56.
• Shimokawa, K. (2010). Japan and the global automotive industry. Cambridge: Cambridge University Press.
• Sloan, J. (2006). Learning to think strategically. Oxford: Butterworth–Heinemann
• Steptoe-Warren, G., Howat, D., & Hume, I. (2011). “Strategic thinking and decision making: literature review”. Journal of Strategy and Management, 4(3), 238-250.
• Struebing, L. (1996). “Strategic plans don't produce desired results”. Quality Progress, 29(6), 22.
• Sturgeon, T., Van Biesebroeck, J., & Gereffi, G. (2008). “Value chains, networks and clusters: reframing the global automotive industry”. Journal of economic geography, 8(3), 297-321.
• Sturgeon, T., Memedovic, O., Van Biesebroeck, J., & Gereffi, G. (2009). “Globalisation of the automotive industry: main features and trends”. International Journal of Technological learning, innovation and development, 1(1), 7-23.
• Trauth, E. M., & Pitt, D. (1992). “Competition in the telecommunications industry: a new global paradigm and its limits”. Journal of Information Technology, 7(1), 3-11.
• Velasquez, M. G., (2014). Business ethics: Concepts and cases. Londra: Pearson Education Limited.
• Wang, Y., Lo, H. P., & Yang, Y. (2004). “An integrated framework for service quality, customer value, satisfaction: Evidence from China's telecommunication industry”. Information systems frontiers, 6(4), 325-340.
• West, C. (2001). Competitive intelligence. Berling: Springer.
• Worthington, I., & Britton, C. (2006). The business environment. Londra: Pearson Education Limited.