Cultural Adaptation and Psychometric Validation of the Motivation Scale for Mediated Sport Consumption (MSMSC): Evidence from the Turkish Context

Öz

This study aims to adapt the 20-item, seven-factor Motivations for Mediated Sport Consumption Scale (MSMSC), developed by Kim et al. (2025), into Turkish culture and to evaluate its psychometric properties. Additionally, the study assesses the criterion-related validity of the scale through its relationship with the Sport Spectator Identification Scale (SSIS). The sample consisted of 306 fans (85 females, Mage= 28.60 ± 5.47; 221 males, Mage= 33.19 ± 7.65; total Mtotal_age= 31.90 ± 7.39) aged 18 and over who identify with a football team and consume matches through mediated environments. The adaptation process involved the back-translation method and expert consensus to ensure content validity. Psychometric evaluation was conducted using Confirmatory Factor Analysis (CFA), along with reliability and validity analyses. Findings revealed that the seven-factor structure exhibited acceptable goodness-of-fit indices, with factor loadings ranging from .470 to .917. Internal consistency coefficients (Cronbach’s alpha) ranged between .698 and .850, while Guttman Split-Half values were found between .691 and .791. Criteria for convergent and discriminant validity were satisfied. Furthermore, criterion-related validity was supported by positive and significant correlations (r= .383–.584) between the MSMSC-T and the SSIS (Günay & Tiryaki, 2003). The systematic cultural adaptation and psychometric validation procedures demonstrate that the MSMSC-T is a valid and reliable instrument for examining mediated sport consumption behaviors in Turkish samples.

Anahtar Kelimeler

• Sports consumption
• digitalization in sports
• spectator sports
• sport fan behavior
• motivation
• mediated sport consumption

Etik Beyan

Bu çalışma için Marmara Üniversitesi Sağlık Bilimleri Enstitüsünden Etik kurul onayı (19.11.2024-104) alınmıştır.

Teşekkür

We would like to thank Dr. Min Jung KIM for granting permission to adapt and use the Motivations for Scale for Mediated Sport Consumption (MSMSC). We are grateful to Prof.Dr. X Y for providing linguistic support and study design of the manuscript. The authors would like to thank Dr. X Y for his valuable help, suggestions and work on the statistical analysis and proofreading of the manuscript. We also extend our sincere gratitude to all the football fans who voluntarily contributed to the data collection phase. This article is derived from the first author's master's thesis and it was previously presented as an oral presentation at the [Kongre Adı] 2025, Bursa.

Aracılı Ortamda Spor Tüketimi Güdü Ölçeği’nin (MSMSC) Kültürel Uyarlaması ve Psikometrik Doğrulaması: Türkiye Bağlamından Kanıtlar

Öz

Bu araştırmanın amacı, Kim ve ark. (2025) tarafından geliştirilen 20 maddeli ve 7 boyutlu Aracılı Ortamda Spor Tüketimi Güdü Ölçeği’ni (AOSTGÖ) Türk kültürüne uyarlamak ve psikometrik özelliklerini incelemektir. Ayrıca, ölçeğin ölçüt geçerliği Spor Taraftarı Özdeşleşme Ölçeği (STÖÖ) ile ilişkisi üzerinden değerlendirmektir. Araştırmanın örneklemi, bir futbol takımı tutan ve takımın maçlarını aracılı ortamlardan izleyen 18 yaş ve üzeri 85 kadın (X̄yaş=28.60±5.47) ve 221 erkek (X̄yaş=33.19±7.65) olmak üzere toplam 306 (X̄yaş=31.90±7.39) taraftardan oluşmuştur. Ölçeğin uyarlama sürecinde çeviri–geri çeviri yöntemi uygulanmış, uzman görüşleri doğrultusunda kapsam geçerliği sağlanmış ve ön uygulama sonrası herhangi bir düzenleme ihtiyacı doğmamıştır. Ölçeğin psikometrik değerlendirmesi kapsamında Doğrulayıcı Faktör Analizi (DFA), güvenirlik ve geçerlik analizleri gerçekleştirilmiştir. Bulgular, 7 faktörlü yapının kabul edilebilir uyum iyiliği değerleri sergilediğini ve madde faktör yüklerinin .470 ile .917 arasında değiştiğini göstermiştir. İç tutarlılık katsayıları (Cronbach Alfa) .698 ile .850 arasında, Guttman Split-Half değerleri ise .691 ile .791 arasında bulunmuştur. Yakınsak ve ayrışım geçerliği ölçütleri karşılanmıştır. Ayrıca, AOSTGÖ ile spor taraftarı özdeşleşmesi (Günay ve Tiryaki, 2003) arasında pozitif yönlü ve anlamlı ilişkiler (r=.383–.584) tespit edilerek ölçüt geçerliği desteklenmiştir. AOSTGÖ-T olarak isimlendirilen ölçek için izlenen kültürel uyarlama aşamaları ve psikometrik aşamalar, 20 maddeli 7 alt boyutlu AOSTGÖ-T’nin Türk kültüründe geçerli ve güvenilir bir ölçme aracı olduğu ve Türk örneklemlerinde aracılı ortamda spor tüketimi davranışlarını inceleyen araştırmalarda kullanılabileceği belirlenmiştir.

Anahtar Kelimeler

• Spor tüketimi
• sporda dijitalleşme
• seyir sporları
• sporda taraftar davranışı
• güdülenme
• aracılı ortamda spor tüketimi

Etik Beyan

Bu çalışma için Marmara Üniversitesi Sağlık Bilimleri Enstitüsünden Etik kurul onayı (19.11.2024-104) alınmıştır.

Teşekkür

Aracılı Ortamda Spor Tüketimi Güdü Ölçeği'nin (MSMSC) uyarlanması ve kullanılmasına yönelik izinleri için Dr. Min Jung KIM’e teşekkür ederiz. Makalenin dil desteği ve çalışma tasarımı süreçlerindeki katkılarından dolayı Prof. Dr. X Y’ye minnettarız. Yazarlar, makalenin istatistiksel analizi ve son okuma (proofreading) işlemlerindeki değerli yardımları ve önerileri için Dr. X Y’ye teşekkürlerini sunar. Ayrıca veri toplama aşamasına gönüllü olarak katılan tüm futbol taraftarlarına içtenlikle teşekkür ederiz. Bu çalışma, birinci yazarın yüksek lisans tezinden üretilmiş olup, 2025 yılında Bursa'da düzenlenen [Kongre Adı] bünyesinde sözlü bildiri olarak sunulmuştur.

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