A MODEL PROPOSAL FOR EXPLAINING THE ONLINE GAME-PLAYING BEHAVIORS OF UNIVERSITY STUDENTS

Öz

In this study, it is aimed to investigate a proposed structural equation model that influences the behavior of university students studying in Eskişehir to play online games. In the proposed structural model, visual attraction, escape from facts, flow experience, success, enjoyment, self-sufficiency and intention to play and behavior are discussed. Structural Equation Model (SEM) was used to test the relationships between the factors in the model. The suitability of the model was evaluated according to various compliance criteria used in YEM literature. The calculated chi-square value for the model fit was calculated as 400,37 and (χ2/sd) as 1.88. Some of the analyzes; The correlation coefficients between self-efficacy and achievement, intention to play and enjoyment were calculated as 0.92 and 0.74, respectively.

Anahtar Kelimeler

• Online Game,Visual Attraction,Flow Experience,Escape from the Truth,Structural Equation Model (SEM)

ÜNİVERSİTE ÖĞRENCİLERİNİN ONLİNE OYUN OYNAMA DAVRANIŞLARININ AÇIKLANMASINA YÖNELİK BİR MODEL ÖNERİSİ

Öz

Bu çalışmanın amacı, Eskişehir’de öğrenim gören üniversite öğrencilerinin online oyun oynama davranışlarını etkileyen faktörler önerilen bir yapısal eşitlik modeliyle araştırmaktır. Önerilen yapısal modelde, görsel cazibe, gerçeklerden kaçış, akış deneyimi, başarı, zevk, öz yeterlilik ve oynama niyeti ve davranışı faktörleri ele alınmıştır. Modelde yer alan faktörler arasındaki ilişiklerin test edilmesinde Yapısal Eşitlik Modeli (YEM) kullanılmıştır. Modelin uygunluğu ise, YEM literatüründe kullanılan çeşitli uyum ölçütlerine göre değerlendirilmiştir. Model uyumu için hesaplanan ki-kare değeri 400,37 ve (χ2/sd) değeri ise 2,24 olarak hesaplanmıştır. Analizlerden bazıları; öz yeterlilik ile başarı ve zevk ile oynama niyeti arasındaki ilişki katsayıları sırasıyla 0,92 ve 0,74 olarak hesaplanmıştır.

Anahtar Kelimeler

• Online Oyun,Görsel Cazibe,Akış Deneyimi,Gerçeklerden Kaçış,Yapısal Eşitlik Modeli (YEM)

Kaynakça

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