Algı Yönetimi Bağlamında X Platformunun Dezenformasyonla Mücadelede Bir Araç Olarak Kullanımı: Dezenformasyonla Mücadele Merkezi Örneği

Yıl 2024, Sayı: 13, 5 - 28, 23.12.2024

Ömer Faruk Özgür

https://doi.org/10.54722/iletisimvediplomasi.1566703

Öz

Algı yönetiminde kullanılan araçlardan biri dezenformasyondur. Günümüzde birçok devlet, dezenformasyon ile mücadele etmek için resmî yapılar kurmuştur. Bu bağlamda Türkiye’de dezenformasyonla mücadele için 2022 yılı Ağustos ayında Cumhurbaşkanlığına bağı olarak Türkiye Cumhuriyeti İletişim Başkanlığı bünyesinde “Dezenformasyonla Mücadele Merkezi” (DMM) kurulmuştur. Bu çalışma kapsamında DMM’nin sosyal medya platformlarından X hesabı üzerindeki paylaşımları analiz edilmek suretiyle DMM’nin X platformu özelinde dezenformasyonla mücadele için kullandığı stratejik yaklaşımın tespit edilmesi amaçlanmıştır. Analiz için merkezin resmî X hesabındaki 2024 yılı Ağustos ayı boyunca paylaşılan 55 gönderisi analiz edilmiştir. Bu gönderiler analiz edilirken kullanılan temel strateji, paylaşılan mesajların etkileşim düzeyleri (yeniden gönderilme, cevap yazılma, beğenilme vb.), dezenformasyon yapılan içeriklerin konuları (siyaset, din, sanat, uluslararası konular vb.) irdelenmiştir. Bulgular analiz edildiğinde DMM gönderilerinde ele alınan dezenformasyon içerikli paylaşımların önemli bir kısmının (%64) sosyal medya platformları aracılığı ile yayıldığı bulgusu elde edilmiştir. Bu tablo, sosyal medyanın dezenformasyonun yayılması için elverişli bir platform olduğu konusundaki görüşlerle literatürle paralellik arz etmiştir. DMM’nin dezenformasyonla mücadele bağlamında özellikle “yalanlama/çürütme stratejisini” tercih ettiği bulgusu elde edilmiştir. “Yalanlama/çürütme stratejisi” literatürde dezenformasyonla mücadelede kullanılan ikna araçlarından biri olarak öne çıkmaktadır. DMM’nin dezenformasyonla mücadelede önemli bir rolü olduğu ve faaliyetlerinin artırılmasının yanlış bilgi ile mücadelede önemli olduğu sonucuna varılmıştır. DMM’nin X hesabının takipçi sayısı ve etkileşimlerinin artırılması dezenformasyonla mücadele farkındalığı açısından önem arz etmektedir.

Anahtar Kelimeler

Dezenformasyon, Algı Yönetimi, Sosyal Medya, İçerik Analizi, Dezenformasyonla Mücadele Merkezi

Proje Numarası

Yok

The Use of Platform X as a Tool in The Fight Against Disinformation in The Context of Perception Management: The Case of The Center for Combating Disinformation

Öz

In order to combat disinformation in Türkiye, the “Center for Combating Disinformation” (DMM in Turkish) was established in August 2022 under the Presidency of the Republic of Türkiye Directorate of Communications. Within the scope of this study, it is aimed to determine the strategic approach used by the DMM to combat disinformation specific to the X Platform by analyzing DMM's posts on the X account on social media platforms. For the analysis, 55 posts shared on the official X account of the center during August 2024 were analyzed. The basic strategy employed in analysing these posts involved assessing the interaction levels of the shared messages (reposts, replies, likes, etc.) and the themes of the disinformation content (politics, religion, art, international affairs, etc.). Analysis of the findings revealed that a substantial proportion (64%) of the disinformation content in DMM posts was propagated via social media platforms. This image aligns with existing research regarding social media's role as a convenient medium for disseminating disinformation.. In the context of combating disinformation, it was noted that the DMM preferred the "refutation/rebuttal strategy." The study concluded that DMM plays a significant role in combating disinformation, and that enhancing its activities is crucial for countering false information. Enhancing the follower count and engagement of DMM's X account is crucial for raising awareness in the fight against disinformation.

Anahtar Kelimeler

Disinformation, Perception Management, Social Media, Content Analysis, Counter Disinformation Center

Proje Numarası

Yok

Kaynakça

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