HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ

Nilüfer Geysi

doi:10.47107/inifedergi.1860753

TR EN

HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ

Öz

Türkiye’de halkla ilişkiler lisans eğitimine ilişkin değerlendirmeler, genellikle programların ders listelerinin karşılaştırılmasına dayanmaktadır. Bu tür betimleyici karşılaştırmalar, programların hangi ders alanlarında ortaklaştığını ve hangi alanlarda ayrıştığını ilişkisellik düzeyinde, yani müfredatın yapısal örüntüsü olarak ortaya koymakta sınırlı kalmaktadır. Bu çalışma, Türkiye’deki Halkla İlişkiler ve Tanıtım lisans programlarının müfredatını sosyal ağ analiziyle haritalandırarak bu boşluğu doldurmayı amaçlamaktadır. Araştırmaya Türkiye’de eğitim veren 33 Halkla İlişkiler ve Tanıtım programının tamamı dahil edilmiş; dersler içerik benzerliklerine göre ders alanlarına ayrılarak program-ders alanı iki modlu ağ modeli kurulmuştur. Çekirdek müfredat, derece merkeziyeti üzerinden değerlendirilmiştir. Ayrıca, zorunlu ve seçmeli ders alt ağları ayrıştırılarak güncel temaların müfredatta hangi katmanda konumlandığı incelenmiştir. Bulgular, dijital iletişim ile halkla ilişkiler temellerinin tüm programlarda yer aldığını ve ulusal ölçekte güçlü bir vurguya işaret ettiğini göstermektedir. Pazarlama, reklam, kampanya/örnek olay, tasarım ve üretim ile veri-analitik-araştırma alanları da 31 ila 32 programda temsil edilerek yüksek bir yakınsama sergilemektedir. Zorunlu derslerde kurumsal yazarlık, iletişim kuramları, ekonomi, iletişim temelleri ve proje/tez ortak çekirdeği güçlendirirken; seçmeli derslerde dijital iletişim, sürdürülebilirlik/KSS, tasarım ve üretim, etkinlik ve sponsorluk ve medya çalışmaları programlar arası farklılaşmanın başlıca eksenlerini oluşturmaktadır. Devlet ve vakıf üniversiteleri karşılaştırması, toplam ders kapsamının benzer kaldığını, farklılaşmanın ise zorunlu ve seçmeli ders çeşitlilik dengesinde ortaya çıktığını göstermektedir. Çalışma, Türkiye’de halkla ilişkiler müfredatının ortak bir temel üzerinde yakınsadığını; dijitalleşme, veri temelli yetkinlikler ve sürdürülebilirlik gibi dönüşüm temalarının ise çoğunlukla seçmeli dersler üzerinden müfredata taşındığını ortaya koymaktadır.

Anahtar Kelimeler

halkla ilişkiler eğitimi, halkla ilişkiler, iletişim eğitimi, sosyal ağ analizi

MAPPING THE PUBLIC RELATIONS CURRICULUM: A SOCIAL NETWORK ANALYSIS OF UNDERGRADUATE PROGRAMS IN TÜRKİYE

Öz

Evaluations of public relations (PR) undergraduate education in Türkiye typically draw on side-by-side comparisons of course lists across programs. However, this descriptive approach has limited capacity to capture curricula at the level of relations, that is, to show where programs converge and where they diverge as a structural pattern. This study maps the curricula of PR and publicity undergraduate programs in Türkiye using a social network analysis framework to render these structural patterns visible. The analysis covers the full population of 33 programs offered in Türkiye. Courses were grouped into thematic fields based on content similarity, and a two-mode program-course field network was constructed. Core curriculum components were assessed through degree centrality, while mandatory and elective subnetworks were examined separately to locate contemporary themes within the curriculum. The findings show that digital communication and PR foundations appear in all programs, indicating a strong shared core at the national level. Marketing, advertising, campaign/case studies, design and production, and data/analytics-research are represented in 31–32 programs, pointing to substantial convergence. In the mandatory subnetwork, corporate writing, communication theories, economics, communication foundations, and capstone/thesis components reinforce a common core. In the elective subnetwork, digital communication, sustainability/CSR, design and production, event and sponsorship management, and media studies form the main axes of differentiation. A comparison of public and foundation universities shows similar overall curricular scope; differences become visible in the balance between the mandatory core and elective diversity. Overall, the results indicate convergence around a shared foundation, while transformation-oriented themes such as digitalization, data-driven competencies, and sustainability are incorporated primarily through elective offerings.

Anahtar Kelimeler

public relations education, public relations, public relations, communication education, social network analysis, curriculum analysis

Kaynakça

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Ayrıntılar

Birincil Dil

Türkçe

Konular

İletişim Çalışmaları, Halkla İlişkiler

Bölüm

Araştırma Makalesi

Yazarlar

Nilüfer Geysi ^*
0000-0003-1067-0166
Türkiye

Yayımlanma Tarihi

9 Haziran 2026

Gönderilme Tarihi

11 Ocak 2026

Kabul Tarihi

5 Mayıs 2026

Yayımlandığı Sayı

Yıl 2026 Cilt: 11 Sayı: 1

DOI

https://doi.org/10.47107/inifedergi.1860753

IZ

https://izlik.org/JA23BM42AU

APA

Geysi, N. (2026). HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi), 11(1), 460-479. https://doi.org/10.47107/inifedergi.1860753

AMA

1.Geysi N. HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi). 2026;11(1):460-479. doi:10.47107/inifedergi.1860753

Chicago

Geysi, Nilüfer. 2026. “HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ”. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) 11 (1): 460-79. https://doi.org/10.47107/inifedergi.1860753.

EndNote

Geysi N (01 Haziran 2026) HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) 11 1 460–479.

IEEE

[1]N. Geysi, “HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ”, İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi), c. 11, sy 1, ss. 460–479, Haz. 2026, doi: 10.47107/inifedergi.1860753.

ISNAD

Geysi, Nilüfer. “HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ”. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi) 11/1 (01 Haziran 2026): 460-479. https://doi.org/10.47107/inifedergi.1860753.

JAMA

1.Geysi N. HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi). 2026;11:460–479.

MLA

Geysi, Nilüfer. “HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ”. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi), c. 11, sy 1, Haziran 2026, ss. 460-79, doi:10.47107/inifedergi.1860753.

Vancouver

1.Nilüfer Geysi. HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ. İnönü Üniversitesi İletişim Fakültesi Elektronik Dergisi (İNİF E-Dergi). 01 Haziran 2026;11(1):460-79. doi:10.47107/inifedergi.1860753

HALKLA İLİŞKİLER MÜFREDATININ HARİTALANDIRILMASI: TÜRKİYE’DEKİ LİSANS PROGRAMLARININ SOSYAL AĞ ANALİZİ

Öz

Anahtar Kelimeler

MAPPING THE PUBLIC RELATIONS CURRICULUM: A SOCIAL NETWORK ANALYSIS OF UNDERGRADUATE PROGRAMS IN TÜRKİYE

Öz

Anahtar Kelimeler

Kaynakça

Ayrıntılar

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