Yeni Medya Çağı Çerçevesinde Uganda’da Medya Kullanım Pratikleri

Öz

Bu araştırmada, Ugandanın gençleri arasındaki yeni medya teknolojileri çağında yayın medyası (Radyo ve TV) kullanım pratikleri ve etkisini belirlemeyi amaçlamaktadır. Çalışmada hem nicel hem de nitel metodolojileri kullanmıştır. Saha uygulamasının 16 öğrencisiyle yüz yüze mülâkat yapıldığı ve 486 öğrencisine anket yöntemiyle uygulanmıştır. Bu çalışma, Uganda'daki İslam Üniversitesi'nin iki kampüsünde 2019/2020 eğitimlerine devam eden öğrencileri oluşturmuştur. Araştırma sonuçları incelendiğinde, katılımcıların çoğunluğunun % 52,7 cep telefonunun en çok kullanılan iletişim aracı olduğunu ve günde 7 saatten fazla telefonla vakit geçirdiğini göstermektedir. Yine de % 47,9'u günde 1- 3 saat arasinda TV izlemektedir. Radyo dinlemek en az kullanılan medya platformlarıydı. Ayrıca, sonuçlara göre % 92,8'inin cep telefonlarına sahiptir ve bu telefonlar aracılığıyla radyo dinlemektedir. Bununla birlikte radyo ve TV programlar çok kullanılan akıllı telefonlar üzerinden erişilen ve çok azı evinde bilgisayar, laptop, radyo ve TV cihazlar kullanmaktadır. Medya cihazlarına sahip olma, sırasıyla P = .004 ve P = .000 değerlerinde, katılımcıların aylık geliri ile güçlü bir korelasyon tespit edilmiştir. Sonuç olarak, yeni medya teknolojileri gelişmesiyle geleneksel radyo ve TV cihazlar kullanım pratikleri değişmiştir.

Anahtar Kelimeler

• Yeni Medya
• Radyo ve TV
• Uganda
• Gençler

Practices of Broadcast Media Usage in The Age of New Media: Evidence From Uganda

Öz

This study investigated practices of broadcast media usage in the age of convergent new media technologies and the impact of these patterns among the Ugandan youths. We employed both quantitative and qualitative methodologies. A total N=16 was interviewed and N=486 questionnaires were analyzed. All participants in this study were university students enrolled for the academic year 2019/2020 at two campuses, of the Islamic University in Uganda. Results show that mobile telephone is the most used tool of communication with an overall of 52.7% of the respondents spending more than 7 hours on telephone in a day. Yet 47.9% spent 1 to 3 hours watching TV daily. Radio was the least used media platforms as they spent less than one hour listening to radio. The study further exposed that 92.8% of the sample population possessed mobile phones and listened to radio through it. The second most accessed and possessed device used in the reception of radio and TV was smartphones with 80.7% whereas TV sets were accessed by 70% of the informants and 69.1% revealed that they owned a radio set at their residence. The least accessed device were laptops and desktop where by only 47.7% accessed them. Possession of media devices was strongly correlated with the monthly income of the respondents, both at value P= .004 and P= .000 respectively. The study concluded that there is a paradigm shift in the usage of radio and TV from traditional reception to new media reception.

Anahtar Kelimeler

• Radyo and TV
• New Media
• Uganda
• Youth

Kaynakça

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