BibTex RIS Kaynak Göster

Yıl 2014, Cilt: 4 Sayı: 1, 90 - 97, 01.03.2014

Paulo Duarte Silveira Cristina Marreiros

Öz

Shopper Marketing: A Literature Review

Yıl 2014, Cilt: 4 Sayı: 1, 90 - 97, 01.03.2014

Paulo Duarte Silveira Cristina Marreiros

Öz

Shopper marketing is a recent concept and it has been gaining importance and attention among managers and researchers. Due to its youth and increasing relevance, the purpose of this paper is to analyze, categorize, compile and analyze the existing knowledge concerning shopper marketing. The main finding of this paper is that the literature on shopper marketing is complementary and coherent, and also raises several research and managerial challenges. Besides that, there is a structural common trace on the literature, recognizing that shoppers are citizens with specific needs beyond consumption, which should be effectively analyzed and satisfied, adopting a shopper marketing approach. The main contributions provided are the compilation of shopper marketing literature, its analysis and the identification of major issues and directions for future research.

Anahtar Kelimeler

shopper marketing in-store marketing literature review

Toplam 0 adet kaynakça vardır.

Ayrıntılar

Diğer ID JA76ZE34SC
Bölüm Araştırma Makalesi
Yazarlar

Paulo Duarte Silveira Bu kişi benim

Cristina Marreiros Bu kişi benim

Yayımlanma Tarihi 1 Mart 2014
Yayımlandığı Sayı Yıl 2014 Cilt: 4 Sayı: 1

Kaynak Göster

APA Silveira, P. D., & Marreiros, C. (2014). Shopper Marketing: A Literature Review. International Review of Management and Marketing, 4(1), 90-97.
AMA Silveira PD, Marreiros C. Shopper Marketing: A Literature Review. IRMM. Mart 2014;4(1):90-97.
Chicago Silveira, Paulo Duarte, ve Cristina Marreiros. “Shopper Marketing: A Literature Review”. International Review of Management and Marketing 4, sy. 1 (Mart 2014): 90-97.
EndNote Silveira PD, Marreiros C (01 Mart 2014) Shopper Marketing: A Literature Review. International Review of Management and Marketing 4 1 90–97.
IEEE P. D. Silveira ve C. Marreiros, “Shopper Marketing: A Literature Review”, IRMM, c. 4, sy. 1, ss. 90–97, 2014.
ISNAD Silveira, Paulo Duarte - Marreiros, Cristina. “Shopper Marketing: A Literature Review”. International Review of Management and Marketing 4/1 (Mart 2014), 90-97.
JAMA Silveira PD, Marreiros C. Shopper Marketing: A Literature Review. IRMM. 2014;4:90–97.
MLA Silveira, Paulo Duarte ve Cristina Marreiros. “Shopper Marketing: A Literature Review”. International Review of Management and Marketing, c. 4, sy. 1, 2014, ss. 90-97.
Vancouver Silveira PD, Marreiros C. Shopper Marketing: A Literature Review. IRMM. 2014;4(1):90-7.