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Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions

Yıl 2016, Cilt: 6 Sayı: 2, 376 - 382, 01.04.2016

Asad Rehman Syed Ahsan Jamil

Öz

The present study is an effort to explore the influence of income and occupation on consumers’ susceptibility to reference group demands on brand choice decisions and to verify the relevance of reference groups in the Indian context. Using an adapted version of questions developed by Bearden et al. (1989) data was collected from a heterogeneous sample which was subjected to ANOVA. The findings of the study are sure to benefit both the researchers as well as the marketing professionals.

Anahtar Kelimeler

Consumer susceptibility Reference groups Informational influence Utilitarian influence Value expressive influence Brand choice decisions

Yıl 2016, Cilt: 6 Sayı: 2, 376 - 382, 01.04.2016

Asad Rehman Syed Ahsan Jamil

Öz

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Ayrıntılar

Diğer ID JA76FJ68PA
Bölüm Araştırma Makalesi
Yazarlar

Asad Rehman Bu kişi benim

Syed Ahsan Jamil Bu kişi benim

Yayımlanma Tarihi 1 Nisan 2016
Yayımlandığı Sayı Yıl 2016 Cilt: 6 Sayı: 2

Kaynak Göster

APA Rehman, A., & Jamil, S. A. (2016). Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. International Review of Management and Marketing, 6(2), 376-382.
AMA Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. Nisan 2016;6(2):376-382.
Chicago Rehman, Asad, ve Syed Ahsan Jamil. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing 6, sy. 2 (Nisan 2016): 376-82.
EndNote Rehman A, Jamil SA (01 Nisan 2016) Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. International Review of Management and Marketing 6 2 376–382.
IEEE A. Rehman ve S. A. Jamil, “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions”, IRMM, c. 6, sy. 2, ss. 376–382, 2016.
ISNAD Rehman, Asad - Jamil, Syed Ahsan. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing 6/2 (Nisan 2016), 376-382.
JAMA Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. 2016;6:376–382.
MLA Rehman, Asad ve Syed Ahsan Jamil. “Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group Demands on Brand Choice Decisions”. International Review of Management and Marketing, c. 6, sy. 2, 2016, ss. 376-82.
Vancouver Rehman A, Jamil SA. Influence of Income and Occupation on Consumers’ Susceptibility to Reference Group demands on Brand Choice Decisions. IRMM. 2016;6(2):376-82.