Satisfaction Concept in Higher Education Institutions: A Theoretical Compilation
Abstract
Purpose
of this study is to examine the satisfaction concept and the concepts related
to satisfaction comprehensively. In order to realize this purpose,
determination of stakeholders of the higher education institutions, revealing
the factors affecting satisfaction and proving the adoptability of customer
satisfaction, service quality, corporate image, corporate reputation and
stakeholder-based concepts, which take place in different research areas to
higher education institutions due to the national and international literature,
is aimed. These main problems are questioned in the study; which subjects to be
worked so as to improve the satisfaction in higher education institutions would
be useful, which principles can higher education institutions with lower
satisfaction hold up as an example, how to eliminate the negative effects of
unconvertible exogenous variables on satisfaction. Due to these questions,
suggestions will be made for higher education institution managers and further
research.
Keywords
Kaynakça
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