E-Commerce Promotion in the New Economy: Interrogating the Missing Links in Nigeria

Yıl 2015, Cilt: 4 Sayı: 1, 46 - 63, 08.04.2015

Ajibade Jegede

https://doi.org/10.15869/itobiad.69289

Öz

This paper analyses threats, vulnerabilities and insecurities attendant to E-commerce in the late modernity. There is a consistent global concern about emerging risks affecting commerce in general and the field of E-business in particular. Primarily, governments, organizations and other institutions pursue reductionist strategies mostly exemplified in risks prevention and contingency planning in managing the myriad of its events but most of these neglect the  social welfare issues affecting sizeable portion of the population. This subset are hitherto believed to be capable of expropriating the benefits of E-commerce and driving its successful outcome. Regrettably, the reverse is the case in Sub-Saharan Africa (SSA). It is therefore argued that these neglected imperatives carry consequences for economic stability in Nigeria. Consequently, this discourse is situated in the risk model propounded by Ulrich Beck under modernization paradigm. Finally, a pungent advocacy on the need to impress it upon the political leaders to address these basic issues becomes important for economic growth and sustainability in Nigeria and in its global context.

Anahtar Kelimeler

E-business; Risk; Social welfare;e commerce

Yeni Ekonomide E-ticaretin Yükselişi: Kayıp Halkayı Nijerya’da Bütünlemek

Öz

Bu makale son zamanlarda, tehditleri, kırılgan yapısı ve güvensizliğiyle anılan e-ticareti analiz etmektedir. Genel olarak ticareti ve özellikle elektronik ticareti etkileyen risklerin ortaya çıktığı hakkında küresel bir endişe sürmektedir. Başlangıçta hükümetler, örgütler ve diğer kurumlar, daralmacı stratejileri takip ederek, genelde risk önleyici ve beklenmedik olay planlamalarıyla sayısız vakayı idare ettiler ama bunların çoğu nüfusun oldukça büyük bir bölümünün sosyal refah konusunda etkileneceği ihmal edilerek yapıldı. Bugüne kadar bu alt-gruplar e-ticaretin faydalarını kamulaştırabileceklerine ve e-ticaretin olumlu sonuçlarını kullanabileceklerini düşünmekteydiler. Maalesef bu durum sahra altı Afrikasında terse dönmüştür. Bu yüzden ihmal edilen bu zorunlulukların Nijeryanın ekonomik istikrarı için çeşitli sonuçlar içerdiği konuşulmakta/tartışılmaktadır. Sonuç olarak bu söylem Ulrich Beck’in modernizasyon paradigması altında ileri sürdüğü risk modelini ele almaktadır. Nihayetinde, politik liderlerin söylemleri üzerinde etki yapacak sert savunmalar ve baskılar, Nijeryanın sürdürülebilir kalkınması ve ekonomik büyümesi ile Nijerya’nın küresel bağlamdaki daha önemli rol oynayabilir.

Anahtar Kelimeler

E-ticaret, Risk, Sosyal Refah, Nijerya, Ekonomi

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