Araştırma Makalesi
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Yıl 2025, Cilt: 7 Sayı: 2, 174 - 196, 31.12.2025
https://doi.org/10.47899/ijss.1818389

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Metaverse ve Etik Perspektifinden Metaverse Etiği: Bibliyometrik Bir Analiz

Yıl 2025, Cilt: 7 Sayı: 2, 174 - 196, 31.12.2025
https://doi.org/10.47899/ijss.1818389

Öz

Metaverse, sanal ve fiziksel dünyaları birleştirerek tüketicilere sürükleyici deneyimler sunmayı amaçlayan yenilikçi bir dijital ortamdır. Birçok alanda sunduğu olanaklarla etkileşim düzeyini artırmakta, bilgiye erişimi kolaylaştırmakta ve hizmet kalitesini yükseltmektedir. Bununla birlikte, metaverse gizlilik, mahremiyet, veri güvenliği ve etik sorunları da beraberinde getireceği öngörülmektedir. Özellikle metaverse ortamlarında toplanan kişisel veriler ve bu verilere ilişkin mahremiyet hassasiyetleri, etik açıdan önemli risk alanları olarak değerlendirilmektedir. Bu bağlamda, metaverse’nin ortaya çıkardığı etik sorunlar akademik araştırmalar açısından giderek daha önemli bir çalışma alanı haline gelmiştir. Bu çalışma, metaverse ve etik konularını birlikte ele alan ve Web of Science (WoS) veri tabanında 2008–2025 yılları arasında yayınlanan 388 akademik yayını bibliyometrik analiz yöntemiyle R ve VOSviewer programı kullanarak analiz etmektedir. Araştırma bulguları, metaverse ve etik konularına yönelik akademik ilginin özellikle 2022 yılından itibaren belirgin biçimde arttığını göstermektedir. Yayın ve atıf sayıları açısından Çin, Amerika Birleşik Devletleri ve İngiltere’nin öncü ülkeler olduğu, uluslararası akademik iş birliklerinde ise Çin ve ABD’nin öne çıktığı tespit edilmiştir. Ayrıca, sanal gerçeklik, yapay zeka, veri gizliliği, güvenlik ve etik kavramlarının metaverse araştırmalarının merkezinde yer aldığı belirlenmiştir. Bu çalışma, metaverse ve etik alanındaki mevcut akademik yapıyı ortaya koyarak, gelecekte metaverse etiğine yönelik yapılacak araştırmalar için yol gösterici bir perspektif sunmaktadır.

Teşekkür

Bu çalışma Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü’nde Prof. Dr. Esen GÜRBÜZ danışmanlığında Zeynep ERDOĞAN tarafından hazırlanmakta olan doktora tezi kapsamındaki konudan türetilmiştir. Bu tezi destekleyen, Niğde Ömer Halisdemir Üniversitesi Bilimsel Araştırma Projeleri Koordinasyon Birimi’ne (Proje No: SBT-2025-6-LÜTEP) teşekkür ederiz.

Kaynakça

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Metaverse Ethics from The Perspective of Metaverse and Ethics: A Bibliometric Analysis

Yıl 2025, Cilt: 7 Sayı: 2, 174 - 196, 31.12.2025
https://doi.org/10.47899/ijss.1818389

Öz

The metaverse is an innovative digital environment that aims to offer immersive experiences to consumers by integrating virtual and physical worlds. By providing opportunities across various fields, it enhances interaction levels, facilitates access to information, and improves service quality. However, it is anticipated that the metaverse will also bring about issues related to privacy, confidentiality, data security, and ethics. In particular, personal data collected within metaverse environments and the sensitivities associated with privacy are considered significant ethical risk areas. In this context, the ethical issues arising from the metaverse have increasingly become an important field of academic research. This study analyzes 388 academic publications published between 2008 and 2025 in the Web of Science (WoS) database that jointly address metaverse and ethics, using bibliometric analysis with the R and VOSviewer program. The research findings indicate that academic interest in metaverse and ethics has increased markedly, especially since 2022. In terms of publication and citation counts, China, the United States, and the United Kingdom are identified as leading countries, while China and the United States stand out in international academic collaborations. In addition, concepts such as virtual reality, artificial intelligence, data privacy, security, and ethics are found to be at the core of metaverse research. This study reveals the current academic structure of the metaverse and ethics field and provides a guiding perspective for future research on metaverse ethics.

Teşekkür

This study is derived from the doctoral dissertation being prepared by Zeynep ERDOĞAN under the supervision of Prof. Dr. Esen GÜRBÜZ at the Institute of Social Sciences, Niğde Ömer Halisdemir University. We would like to thank the Scientific Research Projects Coordination Unit of Niğde Ömer Halisdemir University for supporting this dissertation (Project No: SBT-2025-6-LÜTEP)

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  • Tunçsiper, Z., Şanlısoy, S., & Aydın, Ü. (2025). Economic Transformation From Physical To Digital: A Bibliometric Analysis Of The Metaverse Economy. Journal Of Metaverse, 5(1), 25-37.
  • Umut Zan, B. (2012). Türkiye’de Bilim Dallarında Karşılaştırmalı Bibliyometrik Analiz Çalışması Doctoral Dissertation, Ankara Universitesi.Ankara.
  • Uzkesici, N. (2005). Kurumsal Sosyal Sorumluluk: İşletmelerde Paydaş Beklentilerinin Karşılanmasında Yeni Fırsatlar Ve Tuzaklar. Kurgu, 21(1), 66-81.
  • Van Eck, N., & Waltman, L. (2009). Software Survey: Vosviewer, A Computer Program For Bibliometric Mapping. Scientometrics, 84(2), 523-538.
  • Van Eck, N., & Waltman, L. (2010). Software Survey: Vosviewer, A Computer Program For Bibliometric Mapping. Scientometrics, 84(2), 523-538.
  • Walker, K. L., & Milne, G. R. (2024). AI-Driven Technology And Privacy: The Value Of Social Media Responsibility. Journal Of Research İn Interactive Marketing, (Ahead-Of-Print).
  • Wang, C., Lim, M. K., & Lyons, A. (2019). Twenty Years Of The International Journal Of Logistics Research And Applications: A Bibliometric Overview. International Journal Of Logistics Research And Applications, 22(3), 304-323.
  • Wang, W. X., Zhou, F., Wan, Y. L., & Ning, H. S. (2022). A Survey Of Metaverse Technology. Chinese Journal Of Engineering, 44(4), 744-756.
  • Wang, X. S., Hu, K. J., Lyu, W., & Xu, S. J. (2025). A Bibliometric And Visualized Review Of Research On VDH Of The Metaverse. International Journal Of Human–Computer Interaction, 1-15.
  • Wang, X., Zhang, G., Yuan, Y., & Chai, S. (2023). How To Drive The Participation Willingness Of Supply Chain Members İn Metaverse Technology Adoption?. Applied Soft Computing, 145, 1-17
  • Wang, Y., Su, Z., Zhang, N., Xing, R., Liu, D., Luan, T. H., & Shen, X. (2023). A Survey On Metaverse: Fundamentals, Security, And Privacy. IEEE Communications Surveys & Tutorials, 25(1), 319-352.
  • Whysall, P. (2000). Marketing Ethics. International Journal Of Retail And Distribution Management. 28 (11). 75-195.
  • Yaseen, S. G., Smadi, A. A., & Eletter, S. F. A. (2024). Bibliometric Analysis Of Metaverse: Mapping, Visualizing And Future Research Trends. Journal Of Metaverse, 5(1), 38-50.
  • Yasuda, A. (2024). Metaverse Ethics: Exploring The Social İmplications Of The Metaverse. AI And Ethics, 1-12.
  • Yay, Ö., Güneri, B., & Atabay, E. (2022). Turizmde Sosyal Medya Araştırmalarına Panoramik Bir İnceleme. Güncel Turizm Araştırmaları Dergisi, 6(Ek2), 115-132.
  • Yılmaz, K. (2021). Sosyal Bilimlerde Ve Eğitim Bilimlerinde Sistematik Derleme, Meta Değerlendirme Ve Bibliyometrik Analizler. Manas Sosyal Araştırmalar Dergisi, 10(2), 1457-1490.
  • Yoo, K., Welden, R., Hewett, K., & Haenlein, M. (2023). The Merchants Of Meta: A Research Agenda To Understand The Future Of Retailing İn The Metaverse. Journal Of Retailing, 99(2), 173-192.
  • Yuan, Y., & Yang, Y. (2022). Embracing The Metaverse: Mechanism And Logic Of A New Digital Economy. Metaverse, 3(2), 15.
  • Zeren, D., & Kaya, N. (2020). Dijital Pazarlama: Ulusal Yazının Bibliyometrik Analizi. Çağ Üniversitesi Sosyal Bilimler Dergisi, 17(1), 35-52.
Toplam 124 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makalesi
Yazarlar

Zeynep Erdoğan 0000-0003-1712-3114

Esen Gürbüz 0000-0001-5156-1439

Gönderilme Tarihi 5 Kasım 2025
Kabul Tarihi 23 Aralık 2025
Yayımlanma Tarihi 31 Aralık 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 7 Sayı: 2

Kaynak Göster

APA Erdoğan, Z., & Gürbüz, E. (2025). Metaverse Ethics from The Perspective of Metaverse and Ethics: A Bibliometric Analysis. İzmir Sosyal Bilimler Dergisi, 7(2), 174-196. https://doi.org/10.47899/ijss.1818389
İzmir Sosyal Bilimler Dergisi © 2019
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tarafından taranmaktadır.

Yayıncı
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