Bölgesel Turizm Gelişiminde Yapısal Kısıtlamalar ve Yönetişim Sorunları: Hopa (Artvin) Üzerine Paydaş Odaklı Nitel Bir Analiz

Öz

Bu çalışma, Artvin ili Hopa ilçesinde turizm alanında faaliyet gösteren kamu kurumları, özel sektör işletmeleri ve diğer ilgili paydaşların görüşlerini inceleyerek destinasyonun mevcut turizm durumunu, potansiyelini ve geliştirilmesi gereken yönlerini ortaya koymayı amaçlamaktadır. Nitel araştırma yaklaşımının benimsendiği çalışmada, maksimum çeşitlilik örneklemesi kapsamında belirlenen 16 turizm paydaşı ile yarı yapılandırılmış görüşmeler gerçekleştirilmiş, elde edilen verilerin analiz sürecinde tematik analiz yöntemi kullanılmıştır. Bulgular, Hopa’nın doğal, kültürel ve coğrafi özellikler bakımından önemli bir turizm potansiyeline sahip olduğunu, ancak bu potansiyelin yeterince değerlendirilemediğini göstermektedir. İlçe ekonomisinde turizm faaliyetlerinin ağırlıklı olarak konaklama ve sınır ticareti ekseninde kaldığı belirlenmiştir. Tanıtım eksikliği, planlama yetersizliği, altyapı sorunları ve turizm bilincinin düşük olması temel sorun alanları olarak öne çıkmaktadır. Sonuç olarak, Hopa destinasyonunda paydaşlar arası iş birliğinin güçlendirilmesi, sürdürülebilir planlama anlayışının benimsenmesi ve alternatif turizm türlerinin geliştirilmesi gerektiği vurgulanmaktadır. Alan yazında Doğu Karadeniz ve Hopa bölgesindeki turizm gelişimini ele alan çalışmalar genel olarak ekonomik etkiler veya genel turist memnuniyeti üzerine odaklanmıştır. Bu çalışma, mevcut literatürden farklı olarak , destinasyonun gelişim dinamiklerini doğrudan yerel paydaşların gözünden ve derinlemesine bir nitel yaklaşımla ele almaktadır. Böylece araştırma, Hopa’nın destinasyon yönetimi süreçlerindeki aktörler arası dinamikleri yapısal olarak ortaya koyarak literatürdeki önemli bir boşluğu doldurmayı hedeflemektedir.

Anahtar Kelimeler

• Bölgesel Turizm Gelişimi
• Paydaş Önerileri
• Hopa (Artvin)

Etik Beyan

Bu çalışma için, Artvin Çoruh Üniversitesi Bilimsel Araştırma ve Yayın Etiği Kurulu’ndan 10.11.2023 tarih - E-18457941-050.99-113041 referans numaralı karar ile “Etik Kurul Onayı” alınmıştır.

Structural Constraints and Governance Issues in Regional Tourism Development: A Stakeholder-Based Qualitative Analysis of Hopa (Artvin)

Öz

This study aims to examine the views of public institutions, private sector businesses and other relevant stakeholders operating in the tourism sector in the Hopa district of Artvin province, thereby revealing the destination's current tourism situation, its potential and the areas that need to be developed. Adopting a qualitative research approach, semi-structured interviews were conducted with 16 tourism stakeholders selected through maximum diversity sampling, and thematic analysis was used to analyse the data obtained. Findings indicate that Hopa has significant tourism potential in terms of its natural, cultural and geographical features, but that this potential is not being sufficiently exploited. It was determined that tourism activities in the district economy are predominantly centred on accommodation and border trade. Lack of promotion, inadequate planning, infrastructure problems and low tourism awareness stand out as key problem areas. Consequently, it is emphasised that cooperation among stakeholders in the Hopa destination must be strengthened, a sustainable planning approach must be adopted, and alternative types of tourism must be developed. Previous studies addressing tourism development in the Eastern Black Sea and Hopa regions have generally focused on economic impacts or overall tourist satisfaction. This study, differs from existing literature by examining the development dynamics of the destination directly from the perspective of local stakeholders through an in-depth qualitative approach. The research therefore aims to reveal the inter-actor dynamics in Hopa's destination management processes, filling a significant gap in the literature.

Anahtar Kelimeler

• Regional Tourism Development
• Stakeholder Recommendations
• Hopa (Artvin)

Etik Beyan

For this study, "Ethics Committee Approval" was obtained from the Scientific Research and Publication Ethics Committee of Artvin Çoruh University on 10/11/2023 with the reference number E-18457941-050.99-113041.

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