Current Usage Areas of Deepfake Applications with Artificial Intelligence Technology

The concept of artificial intelligence has gained significant prominence throughout history, persisting as a subject of regular discussion and exploration in contemporary times. Artificial intelligence (AI) has been a recurring theme in numerous literary works and films, with its projected significance in future contexts. This thematic exploration of AI has been a subject of creative endeavors spanning several decades. In recent years, deepfake technology has emerged as a prominent subject of interest within the realm of artificial intelligence. Deepfake technology is widely recognized as an artificial intelligence and deep learning-based innovation. Numerous deepfake applications have had a big impact on the public recently. In addition to the production of manipulation films targeting individuals of high popularity, it is evident that deepfake technology possesses many potential applications across several domains. The objective of this study is to explore the potential applications of deepfake technology across many domains. Deepfake technology was examined in the study by concentrating on the concept of deep learning and referencing artificial intelligence technology. The study involved the classification of the many applications of deepfake technology by conducting a comprehensive literature analysis and analyzing examples of its usage in diverse domains. Based on the findings of the study, it is possible to categorize the significant applications of deepfake technology into four distinct groups. The previously mentioned categories include arts and entertainment, advertising and marketing, the film industry, political communication, and media.