Z Kuşağının Girişimcilik Eğilimlerinde Duygusal Zekâ ve Yaratıcılığın Rolü

Öz

The Roles of Emotional Intelligence and Creativity on Generation Z’s Entrepreneurial Orientations

Öz

The Roles of Emotional Intelligence and Creativity on Generation Z’s Entrepreneurial Orientations Purpose: This study aims to determine the effects of emotional intelligence and creativity on the entrepreneurial orientation of Generation Z individuals. Methodology: The study data were collected from 348 university students and new graduates through the survey method. Findings: The study findings revealed the direct and positive effect of creativity on entrepreneurial orientations, but failed to provide a significant effect of emotional intelligence on entrepreneurial orientations. However, the findings confirmed the indirect effect of emotional intelligence on the entrepreneurial orientations via the creativity of Generation Z individuals. Practical Implications: It was determined that the entrepreneurship orientations of Generation Z are affected by creativity and emotional intelligence. Therefore, it is recommended to conduct studies on how the factors that affect the entrepreneurial orientations of Generation Z can affect their intention to become an entrepreneur and their business preferences. Originality: This is an original study that examines the relationship between emotional intelligence, creativity, and entrepreneurial orientations among Generation Z individuals in the Turkish context.

Anahtar Kelimeler

• Generation Z
• Entrepreneurial Orientations
• Emotional Intelligence
• Creativity

Kaynakça

1. Akpınar, F. ve Alkış, H. (2019), “Duygusal Zekâ ve Girişimcilik Eğilimi: Adıyaman Üniversitesi Öğrencileri Üzerine Bir Araştırma”, Adıyaman Üniversitesi Sosyal Bilimler En- stitüsü Dergisi, 12(32), 341-379.