Innovation Process: A Meta-Analysis of Research on Innovation in New Product Development

Öz

This research provides a meta-analysis of marketing, management and new product studies that have empirically examined the relationships of innovation with either antecedents e.g., customer orientation and/or outcomes new product performance . This study extends previous meta-analytic works by drawing upon 70 independent samples from 64 studies published from 1970-2006 with a total sample size of 12921. The goals are to derive generalizations from the marketing, management and new product literatures. The overall objective is to propose a synthesized model that permits evaluation of key mediators. Using structural equation modeling techniques, this study explores a ‘theory-driven’ model that includes customer orientation, competitor orientation, organizational structure, technological turbulence, market turbulence, innovation, and new product performance.

Anahtar Kelimeler

• Innovation, new product development, meta-Analysis, Structural Equation Modeling, resource-based view.

İnovasyon Süreci: Yeni Ürün Geliştirmede İnovasyon Literatürünün Teorik Meta Analizi

Öz

Bu araştırma, inovasyonun öncül faktörleriyle örneğin müşteri odaklılık ve/veya sonuçlarıyla yeni ürün performansı olan ilişkisini ampirik olarak inceleyen pazarlama, yönetim ve yeni ürün literatürlerindeki çalışmalarının meta-analizini sunmaktadır. Bu çalışma, 1970-2006 arası yayınlanan 64 çalışmadan 70 bağımsız örneğinin oluşturduğu toplam 12921 büyüklüğünde bir örneklem kullanarak daha önceki meta analitik çalışmaların kapsamını genişletmiştir. Çalışmanın amacı, pazarlama, yönetim ve yeni ürün literatürlerindeki genellemeleri çıkarmaktır. Genel amaç, temel aracı değişkenlerin değerlendirilmelerine olanak sağlayan, sentez haline getirilmiş bir model önermektir. Yapısal eşitlik modellemesi tekniklerini kullanan bu çalışma, müşteri odaklılık, rakip odaklılık, örgütsel yapı, teknoloji dalgalanması, pazar dalgalanması, inovasyon, ve yeni ürün performansını içeren “teori odaklı” bir modeli incelemektedir.

Anahtar Kelimeler

• İnovasyon, Yeni Ürün Geliştirme, Meta Analizi, Yapısal Eşitlik Modellemesi, Kaynak Temelli Yaklaşım.

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