Sustainable Micro-Mobility in Urban Transportation: An Analysis Based on Customer Preferences

Öz

Micro mobility vehicles have become an essential part of urban transportation today. Evaluating the purchase feasibility of these vehicles from the customer's perspective is crucial to understand user preferences and market dynamics. This study focuses on the purchase feasibility of micro mobility vehicles such as bicycles (A1), e-bikes (A2), mopeds (A3), e-scooters (A4), and e-skateboards (A5). Within the scope of the study, 16 different criteria were determined, and multi-criteria decision-making (MCDM) methods were used for analysis. These criteria include average speed, mandatory license requirement, driving possibilities, comfort level, safety, parking convenience, and public transport compatibility. The Analytical Hierarchy Process (AHP) method was used to determine the weights of the criteria, with the highest weight found for average speed and the lowest for maintenance cost. The performance of micro mobility vehicles was ranked using the VIšeKriterijumska Optimizacija I Kompromisno Resenje (VIKOR) and Complex Proportional Assessment (COPRAS) methods. It is observed that e-bikes and mopeds stand out in urban transportation, while e-scooters also hold a significant position. Evaluating micro mobility vehicles according to customer preferences provides essential information for urban planners and policymakers. This study can guide the development of infrastructure and regulations for micro mobility solutions and enhance the sustainability of urban transportation. The findings offer valuable insights into determining user preferences and developing marketing strategies. Vehicles such as bicycles and e-bikes may see high demand among users, while mopeds and e-scooters are also noteworthy due to their suitability for various usage scenarios.

Anahtar Kelimeler

• • Sustainable transportation
• • Urban transportation
• • MCDM
• • Market dynamics

Şehir İçi Ulaşımda Sürdürülebilir Mikromobilite: Müşteri Tercihlerine Dayalı Bir İnceleme

Öz

Mikromobilite araçları, günümüzde şehir içi ulaşımın önemli bir parçası haline gelmiştir. Bu araçların müşteri gözünden satın alınabilirliğini değerlendirmek, kullanıcıların tercihlerini belirlemek ve pazar dinamiklerini anlamak için önemlidir. Bu çalışmada, bisiklet (A1), e-bisiklet (A2), mopet (A3), e-skuter (A4) ve e-kaykay (A5) gibi mikromobilite araçlarının satın alınabilirliği üzerine odaklanılmıştır. Çalışma kapsamında, 16 farklı kriter belirlenmiş ve analiz için çok kriterli karar verme (ÇKKV) yöntemleri kullanılmıştır. Bu kriterler arasında ortalama hız, zorunlu ehliyet gereksinimi, sürüş imkanları, konfor seviyesi, güvenlik, park imkanı, toplu taşımaya uygunluk gibi faktörler bulunmaktadır. Analitik Hiyerarşi Süreci (AHP) yöntemi ile kriterlerin ağırlıkları belirlenmiş, en yüksek ağırlık ortalama hız, en düşük ağırlık ise bakım maliyeti olarak bulunmuştur. Çok Kriterli Optimizasyon ve Uzlaşık Çözüm (VIKOR) ve Karmaşık Oransal Değerlendirme (COPRAS) yöntemleri kullanılarak mikromobilite araçlarının performansları sıralanmıştır. Şehir içi ulaşımda e-bisiklet ve mopetin daha üstün olduğu, e-skuterlerin ise önemli bir paya sahip olduğu görülmektedir. Mikromobilite araçlarının müşteri tercihleri doğrultusunda değerlendirilmesi, şehir planlamacıları ve politika yapıcılar için önemli bilgiler sunmaktadır. Bu çalışma, mikromobilite çözümlerinin altyapı ve düzenlemelerinin geliştirilmesine rehberlik edebilir ve şehir içi ulaşımın sürdürülebilirliğini artırabilir. Elde edilen bulgular, kullanıcıların tercihlerini belirlemede ve pazarlama stratejilerini geliştirmede önemli bir kılavuz sunmaktadır. Bisiklet ve e-bisiklet gibi araçlar, kullanıcılar arasında yüksek talep görebilirken, moped ve e-skuter gibi araçlar da farklı kullanım senaryolarına uygunlukları nedeniyle dikkate değerdir.

Anahtar Kelimeler

• Sürdürülebilir ulaşım
• Kent içi ulaşım
• ÇKKV
• Müşteri tercihleri
• Pazar dinamikleri

Kaynakça

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