Araştırma Makalesi
BibTex RIS Kaynak Göster

The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses

Yıl 2024, Cilt: 9 Sayı: 2, 47 - 56

Öz

In this day and age of digitization, businesses are required to immediately and effectively adapt to the ever-changing environmental conditions and devise marketing tactics that successfully guide customers. Utilizing digital platforms for marketing is becoming an increasingly crucial factor in any organization’s success. Entrepreneurial marketing is a newly emerging area of study that focuses on the marketing strategies and activities of small and newly established businesses. This study includes a comprehensive SWOT analysis examining the strengths, weaknesses, opportunities, and threats associated with the advantages, technologies, and practices of successful entrepreneurial marketing. The main goal of this study is to fill the gap in the literature on entrepreneurial marketing and conduct a SWOT analysis for entrepreneurial marketing strategies.

Kaynakça

  • Adel, H. M., Mahrous, A. A., & Hammad, R. (2020). Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt. Journal of Entrepreneurship in Emerging Economies, 12(5), 727-746. https://doi.org/10.1108/JEEE-11-2019-0171
  • Al-Shaikh, M. E., & Hanaysha, J. R. (2023). A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises. World Development Sustainability, 2, 100039. https://doi.org/10.1016/j.wds.2022.100039
  • Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62-71. https://doi.org/10.1016/j.jbusres.2018.12.035
  • Amjad, T., Rani, S. H. B. A., & Sa’atar, S. B. (2020). Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education. The International Journal of Management Education, 18(2), 100379. https://doi.org/10.1016/j.ijme.2020.100379
  • Aydin, S., & Nalbant, K. G. (2023). The Significance of Artificial Intelligence in the Realms of Marketing, Advertising, and Branding inside the Metaverse. JOEEP: Journal of Emerging Economies and Policy, 8(2), 301-316.
  • Aydin, S., Nalbant, K. G., & Altuntaş, C. (2023). Dijital dönüşümde yapay zeka ve Avrupa yeşil mutabakatı sürecinde sürdürülebilir yeşil pazarlama stratejileri. İmgelem, 7(13), 467-492. https://doi.org/10.53791/imgelem.1350700
  • Bakirtas, H., & Tekinsen, A. (2006). E-ticaretin Girişimcilik üzerindeki Etkileri. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (16), 125-138.
  • Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New england journal of Entrepreneurship, 15(1), 7-18. https://doi.org/10.1108/NEJE-15-01-2012-B001
  • Breit, L. A., & Volkmann, C. K. (2024). Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda. Journal of Research in Marketing and Entrepreneurship, 26(2), 228-256. https://doi.org/10.1108/JRME-11-2022-0136
  • Collinson, E., & Shaw, E. (2001). Entrepreneurial marketing–a historical perspective on development and practice. Management decision, 39(9), 761-766. https://doi.org/10.1108/EUM0000000006221
  • Crick, J. M., Karami, M., & Crick, D. (2021). The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance. International Journal of Entrepreneurial Behavior & Research, 27(6), 1423-1447. https://doi.org/10.1108/IJEBR-12-2020-0871
  • Fachrurazi, F., Zarkasi, Z., Maulida, S., Hanis, R., & Yusuf, M. (2022). Ingcreasing micro small medium enteprises activity entrepreneurial capacity in the field of digital marketing. Jurnal Ekonomi, 11(03), 1653-1660.
  • Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook–A longitudinal study. Journal of business research, 113, 149-157. https://doi.org/10.1016/j.jbusres.2018.10.005
  • Gedik, Y. (2023). Girişimci Pazarlama: Boyutları, Avantajları, Zorlukları ve Stratejileri Üzerine Kavramsal Bir Çerçeve. İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 15(3), 286-311. https://doi.org/10.17932/IAU.IAUSBD.2021.021/iausbd_v15i3002
  • Giones, F., & Brem, A. (2017). Digital technology entrepreneurship: A definition and research agenda. Technology innovation management review, 7(5).
  • Hadiyati, E., & Hendrasto, F. (2021). Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era. International Journal of Economics & Business Administration (IJEBA), 9(2), 178-191.
  • Herliana, S., Lawiyah, N., & Aina, Q. (2018). Swot Analysis Approach on SME's Entrepreneurial Competency. Academy of Entrepreneurship Journal, 24(2), 1-6.
  • Hidayatullah, S., Firdiansjah, A., Patalo, R. G., & Waris, A. (2019). The effect of entrepreneurial marketing and competitive advantage on marketing performance. International Journal of Scientific and Technology Research, 8(10), 1297-1301.
  • Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of entrepreneurship and innovation management, 11(1), 19-34.
  • Kuakoski, H. S., Lermen, F. H., Graciano, P., Lam, J. S. L., & Mazzuchetti, R. N. (2023). Marketing, entrepreneurship, and innovation in port management: trends, barriers, and research agenda. Maritime Policy & Management, 1-18. https://doi.org/10.1080/03088839.2023.2180548
  • Marangoz, M., & Erboy, N. (2013). Pazarlamada paradigma değişimi: Girişimci pazarlama. Ekonomi ve Yönetim Araştırmaları Dergisi, 2(1), 67-91.
  • Miles, M., Gilmore, A., Harrigan, P., Lewis, G., & Sethna, Z. (2015). Exploring entrepreneurial marketing. Journal of Strategic Marketing, 23(2), 94-111. https://doi.org/10.1080/0965254X.2014.914069
  • Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19. https://doi.org/10.1080/10696679.2002.11501922
  • Morrish, S. C. (2011). Entrepreneurial marketing: a strategy for the twenty‐first century?. Journal of Research in Marketing and Entrepreneurship, 13(2), 110-119. https://doi.org/10.1108/14715201111176390
  • Nalbant, K. G. (2021). The importance of artificial intelligence in education: a short review. Journal of Review in science and engineering, 2021, 1-15.
  • Nalbant, K. G., & Uyanik, S. (2021). Computer vision in the metaverse. Journal of Metaverse, 1(1), 9-12.
  • Nalbant, K. G., & Aydin, S. (2023). Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe. Journal of Metaverse, 3(1), 9-18. https://doi.org/10.57019/jmv.1148015
  • Nalbant, K. G., Aydin, S., & Uyanik, S. (2023). Generative Adversarial Network and Digital Art Interactions With Metaverse Marketing. Trakya Üniversitesi Sosyal Bilimler Dergisi, 25(2), 375-396. https://doi.org/10.26468/trakyasobed.1301771
  • Nalbant, K. G., & Aydin, S. (2024). Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas. Kent Akademisi, 17(2), 606-625. https://doi.org/10.35674/kent.1368683
  • Ozboluk, T. (2018). Dijital çağda girişimci pazarlama. Turkish Journal of Marketing, 3(3), 223-237. https://doi.org/10.30685/tujom.v3i3.61
  • Pinheiro, P., Daniel, A., & Moreira, A. (2021). Social enterprise performance: The role of market and social entrepreneurship orientations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 32(1), 45-60. https://doi.org/10.1007/s11266-020-00266-x
  • Polas, M. R. H., & Raju, V. (2021). Technology and entrepreneurial marketing decisions during COVID-19. Global Journal of Flexible Systems Management, 22(2), 95-112. https://doi.org/10.1007/s40171-021-00262-0
  • Renton, M., & Richard, J. E. (2020). Entrepreneurship in marketing: Socializing partners for brand governance in EM firms. Journal of Business Research, 113, 180-188. https://doi.org/10.1016/j.jbusres.2019.03.012
  • Rezvani, M., & Fathollahzadeh, Z. (2020). The impact of entrepreneurial marketing on innovative marketing performance in small-and medium-sized companies. Journal of Strategic Marketing, 28(2), 136-148. https://doi.org/10.1080/0965254X.2018.1488762
  • Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99. https://doi.org/10.1016/j.jbusres.2019.03.025
  • Seyyedamiri, N., & Faghih, N. (2015). Studying entrepreneurial marketing for information technology SMEs based on the classic grounded theory. QScience Connect, 2015(1), 9. https://doi.org/10.5339/connect.2015.9
  • Stokes, D. (2000). Putting entrepreneurship into marketing: the processes of entrepreneurial marketing. Journal of research in marketing and entrepreneurship, 2(1), 1-16. https://doi.org/10.1108/14715200080001536
  • Sudarmiatin, R. F. (2022). Entrepreneurial Marketing Capabilities: A Comparative Study of Male and Female Small and Medium Business Owners. https://doi.org/10.47191/jefms/v5-i12-54
  • Szabo, R. Z., Hortovanyi, L., Tarody, D. F., Ferincz, A., & Dobak, M. (2011). The role of knowledge in entrepreneurial marketing. International Journal of Entrepreneurial Venturing, 3(2), 149-167. https://doi.org/10.1504/IJEV.2011.039338
  • Teofilus, S. K. S., Sutrisno, T. F., & Kurniawan, A. (2020). Analyzing Entrepreneurial Marketing on Innovative Performance.”. Jurnal Ilmiah Manajemen, 10(1), 78-90.
  • Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., ... & Deacon, J. (2016). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5-19. https://doi.org/10.1080/0965254X.2015.1035036
  • Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, 64, 147-160. https://doi.org/10.1016/j.indmarman.2017.01. 007
  • Yu, J., & Zhou, J. (2023). The Development of Entrepreneurial Marketing. Journal of Marketing Development and Competitiveness, 17(1), 1-12.

Girişimci İşletmelerin Pazarlamasında Dijital Teknolojilerin Oynadığı Temel Rol

Yıl 2024, Cilt: 9 Sayı: 2, 47 - 56

Öz

Günümüzün dijitalleşme çağında, işletmelerin sürekli değişen çevre koşullarına anında ve etkili bir şekilde uyum sağlaması ve müşterileri başarılı bir şekilde yönlendirecek pazarlama taktikleri geliştirmesi gerekmektedir. Dijital platformların pazarlama için kullanılması, herhangi bir kuruluşun başarısında giderek daha önemli bir faktör haline geliyor. Girişimci pazarlama, küçük ve yeni kurulan işletmelerin pazarlama stratejilerine ve faaliyetlerine odaklanan, yeni ortaya çıkan bir çalışma alanıdır. Bu çalışma, başarılı girişimci pazarlamanın avantajları, teknolojileri ve uygulamalarıyla ilgili güçlü yönleri, zayıf yönleri, fırsatları ve tehditleri inceleyen kapsamlı bir SWOT analizini içermektedir. Bu çalışmanın temel amacı, girişimci pazarlama literatüründeki boşluğu doldurmak ve girişimci pazarlama stratejileri için bir SWOT analizi yapmaktır.

Kaynakça

  • Adel, H. M., Mahrous, A. A., & Hammad, R. (2020). Entrepreneurial marketing strategy, institutional environment, and business performance of SMEs in Egypt. Journal of Entrepreneurship in Emerging Economies, 12(5), 727-746. https://doi.org/10.1108/JEEE-11-2019-0171
  • Al-Shaikh, M. E., & Hanaysha, J. R. (2023). A conceptual review on entrepreneurial marketing and business sustainability in small and medium enterprises. World Development Sustainability, 2, 100039. https://doi.org/10.1016/j.wds.2022.100039
  • Alqahtani, N., & Uslay, C. (2020). Entrepreneurial marketing and firm performance: Synthesis and conceptual development. Journal of Business Research, 113, 62-71. https://doi.org/10.1016/j.jbusres.2018.12.035
  • Amjad, T., Rani, S. H. B. A., & Sa’atar, S. B. (2020). Entrepreneurship development and pedagogical gaps in entrepreneurial marketing education. The International Journal of Management Education, 18(2), 100379. https://doi.org/10.1016/j.ijme.2020.100379
  • Aydin, S., & Nalbant, K. G. (2023). The Significance of Artificial Intelligence in the Realms of Marketing, Advertising, and Branding inside the Metaverse. JOEEP: Journal of Emerging Economies and Policy, 8(2), 301-316.
  • Aydin, S., Nalbant, K. G., & Altuntaş, C. (2023). Dijital dönüşümde yapay zeka ve Avrupa yeşil mutabakatı sürecinde sürdürülebilir yeşil pazarlama stratejileri. İmgelem, 7(13), 467-492. https://doi.org/10.53791/imgelem.1350700
  • Bakirtas, H., & Tekinsen, A. (2006). E-ticaretin Girişimcilik üzerindeki Etkileri. Selçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, (16), 125-138.
  • Becherer, R. C., Helms, M. M., & McDonald, J. P. (2012). The effect of entrepreneurial marketing on outcome goals in SMEs. New england journal of Entrepreneurship, 15(1), 7-18. https://doi.org/10.1108/NEJE-15-01-2012-B001
  • Breit, L. A., & Volkmann, C. K. (2024). Recent developments in entrepreneurial marketing: systematic literature review, thematic analysis and research agenda. Journal of Research in Marketing and Entrepreneurship, 26(2), 228-256. https://doi.org/10.1108/JRME-11-2022-0136
  • Collinson, E., & Shaw, E. (2001). Entrepreneurial marketing–a historical perspective on development and practice. Management decision, 39(9), 761-766. https://doi.org/10.1108/EUM0000000006221
  • Crick, J. M., Karami, M., & Crick, D. (2021). The impact of the interaction between an entrepreneurial marketing orientation and coopetition on business performance. International Journal of Entrepreneurial Behavior & Research, 27(6), 1423-1447. https://doi.org/10.1108/IJEBR-12-2020-0871
  • Fachrurazi, F., Zarkasi, Z., Maulida, S., Hanis, R., & Yusuf, M. (2022). Ingcreasing micro small medium enteprises activity entrepreneurial capacity in the field of digital marketing. Jurnal Ekonomi, 11(03), 1653-1660.
  • Fink, M., Koller, M., Gartner, J., Floh, A., & Harms, R. (2020). Effective entrepreneurial marketing on Facebook–A longitudinal study. Journal of business research, 113, 149-157. https://doi.org/10.1016/j.jbusres.2018.10.005
  • Gedik, Y. (2023). Girişimci Pazarlama: Boyutları, Avantajları, Zorlukları ve Stratejileri Üzerine Kavramsal Bir Çerçeve. İstanbul Aydın Üniversitesi Sosyal Bilimler Dergisi, 15(3), 286-311. https://doi.org/10.17932/IAU.IAUSBD.2021.021/iausbd_v15i3002
  • Giones, F., & Brem, A. (2017). Digital technology entrepreneurship: A definition and research agenda. Technology innovation management review, 7(5).
  • Hadiyati, E., & Hendrasto, F. (2021). Entrepreneurial Marketing Strategy of Micro, Small and Medium Enterprises in Pandemic Covid-19 Era. International Journal of Economics & Business Administration (IJEBA), 9(2), 178-191.
  • Herliana, S., Lawiyah, N., & Aina, Q. (2018). Swot Analysis Approach on SME's Entrepreneurial Competency. Academy of Entrepreneurship Journal, 24(2), 1-6.
  • Hidayatullah, S., Firdiansjah, A., Patalo, R. G., & Waris, A. (2019). The effect of entrepreneurial marketing and competitive advantage on marketing performance. International Journal of Scientific and Technology Research, 8(10), 1297-1301.
  • Kraus, S., Harms, R., & Fink, M. (2010). Entrepreneurial marketing: moving beyond marketing in new ventures. International Journal of entrepreneurship and innovation management, 11(1), 19-34.
  • Kuakoski, H. S., Lermen, F. H., Graciano, P., Lam, J. S. L., & Mazzuchetti, R. N. (2023). Marketing, entrepreneurship, and innovation in port management: trends, barriers, and research agenda. Maritime Policy & Management, 1-18. https://doi.org/10.1080/03088839.2023.2180548
  • Marangoz, M., & Erboy, N. (2013). Pazarlamada paradigma değişimi: Girişimci pazarlama. Ekonomi ve Yönetim Araştırmaları Dergisi, 2(1), 67-91.
  • Miles, M., Gilmore, A., Harrigan, P., Lewis, G., & Sethna, Z. (2015). Exploring entrepreneurial marketing. Journal of Strategic Marketing, 23(2), 94-111. https://doi.org/10.1080/0965254X.2014.914069
  • Morris, M. H., Schindehutte, M., & LaForge, R. W. (2002). Entrepreneurial marketing: a construct for integrating emerging entrepreneurship and marketing perspectives. Journal of marketing theory and practice, 10(4), 1-19. https://doi.org/10.1080/10696679.2002.11501922
  • Morrish, S. C. (2011). Entrepreneurial marketing: a strategy for the twenty‐first century?. Journal of Research in Marketing and Entrepreneurship, 13(2), 110-119. https://doi.org/10.1108/14715201111176390
  • Nalbant, K. G. (2021). The importance of artificial intelligence in education: a short review. Journal of Review in science and engineering, 2021, 1-15.
  • Nalbant, K. G., & Uyanik, S. (2021). Computer vision in the metaverse. Journal of Metaverse, 1(1), 9-12.
  • Nalbant, K. G., & Aydin, S. (2023). Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe. Journal of Metaverse, 3(1), 9-18. https://doi.org/10.57019/jmv.1148015
  • Nalbant, K. G., Aydin, S., & Uyanik, S. (2023). Generative Adversarial Network and Digital Art Interactions With Metaverse Marketing. Trakya Üniversitesi Sosyal Bilimler Dergisi, 25(2), 375-396. https://doi.org/10.26468/trakyasobed.1301771
  • Nalbant, K. G., & Aydin, S. (2024). Marketing Strategies and Benefits in the Real Estate Industry in Technologically Advancing Urban Areas. Kent Akademisi, 17(2), 606-625. https://doi.org/10.35674/kent.1368683
  • Ozboluk, T. (2018). Dijital çağda girişimci pazarlama. Turkish Journal of Marketing, 3(3), 223-237. https://doi.org/10.30685/tujom.v3i3.61
  • Pinheiro, P., Daniel, A., & Moreira, A. (2021). Social enterprise performance: The role of market and social entrepreneurship orientations. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations, 32(1), 45-60. https://doi.org/10.1007/s11266-020-00266-x
  • Polas, M. R. H., & Raju, V. (2021). Technology and entrepreneurial marketing decisions during COVID-19. Global Journal of Flexible Systems Management, 22(2), 95-112. https://doi.org/10.1007/s40171-021-00262-0
  • Renton, M., & Richard, J. E. (2020). Entrepreneurship in marketing: Socializing partners for brand governance in EM firms. Journal of Business Research, 113, 180-188. https://doi.org/10.1016/j.jbusres.2019.03.012
  • Rezvani, M., & Fathollahzadeh, Z. (2020). The impact of entrepreneurial marketing on innovative marketing performance in small-and medium-sized companies. Journal of Strategic Marketing, 28(2), 136-148. https://doi.org/10.1080/0965254X.2018.1488762
  • Sadiku-Dushi, N., Dana, L. P., & Ramadani, V. (2019). Entrepreneurial marketing dimensions and SMEs performance. Journal of Business Research, 100, 86-99. https://doi.org/10.1016/j.jbusres.2019.03.025
  • Seyyedamiri, N., & Faghih, N. (2015). Studying entrepreneurial marketing for information technology SMEs based on the classic grounded theory. QScience Connect, 2015(1), 9. https://doi.org/10.5339/connect.2015.9
  • Stokes, D. (2000). Putting entrepreneurship into marketing: the processes of entrepreneurial marketing. Journal of research in marketing and entrepreneurship, 2(1), 1-16. https://doi.org/10.1108/14715200080001536
  • Sudarmiatin, R. F. (2022). Entrepreneurial Marketing Capabilities: A Comparative Study of Male and Female Small and Medium Business Owners. https://doi.org/10.47191/jefms/v5-i12-54
  • Szabo, R. Z., Hortovanyi, L., Tarody, D. F., Ferincz, A., & Dobak, M. (2011). The role of knowledge in entrepreneurial marketing. International Journal of Entrepreneurial Venturing, 3(2), 149-167. https://doi.org/10.1504/IJEV.2011.039338
  • Teofilus, S. K. S., Sutrisno, T. F., & Kurniawan, A. (2020). Analyzing Entrepreneurial Marketing on Innovative Performance.”. Jurnal Ilmiah Manajemen, 10(1), 78-90.
  • Whalen, P., Uslay, C., Pascal, V. J., Omura, G., McAuley, A., Kasouf, C. J., ... & Deacon, J. (2016). Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing. Journal of Strategic Marketing, 24(1), 5-19. https://doi.org/10.1080/0965254X.2015.1035036
  • Yang, M., & Gabrielsson, P. (2017). Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective. Industrial Marketing Management, 64, 147-160. https://doi.org/10.1016/j.indmarman.2017.01. 007
  • Yu, J., & Zhou, J. (2023). The Development of Entrepreneurial Marketing. Journal of Marketing Development and Competitiveness, 17(1), 1-12.
Toplam 43 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Dijital Pazarlama
Bölüm Araştırma Makalesi
Yazarlar

Sevgi Aydın 0000-0002-9507-5448

Erken Görünüm Tarihi 31 Ağustos 2024
Yayımlanma Tarihi
Gönderilme Tarihi 23 Nisan 2024
Kabul Tarihi 13 Temmuz 2024
Yayımlandığı Sayı Yıl 2024 Cilt: 9 Sayı: 2

Kaynak Göster

APA Aydın, S. (2024). The Essential Role that Digital Technologies Play in the Marketing of Entrepreneurial Businesses. JOEEP: Journal of Emerging Economies and Policy, 9(2), 47-56.

The sole purpose of JOEEP is to be a prestigious journal which contributes to scientific knowledge. In order to keep this purpose, JOEEP, adopts and follows the publication policies of world’s prestigious scientific journals. All original and qualified works which may contribute to the scientific knowledge, are evaluated through a rigorous editorial and peer review process. Hereby, JOEEP is a peer reviewed and scientific journal. It strictly depends on the scientific principles, rules and ethical framework that are required to this qualification.

JOEEP is published as two issues per year June and December and all publication policies and processes are conducted according to the international standards. JOEEP accepts and publishes the research articles in the fields of economics, political economy, fiscal economics, applied economics, business economics, labour economics and econometrics. JOEEP, without depending on any institution or organization, is a non-profit journal that has an International Editorial Board specialist on their fields. All “Publication Process” and “Writing Guidelines” are explained in the related title and it is expected from authors to Show a complete match to the rules. JOEEP is an open Access journal.