The Evolution of Gastronomy Tourism Research from a Marketing Perspective: A Bibliometric Approach

Öz

This study conducts a bibliometric analysis to explore how gastronomy tourism research has evolved from a tourism marketing perspective. A total of 234 publications were examined based on a Web of Science Core Collection search combining the terms “gastronomic tourism,” “food tourism,” and “culinary tourism” with “tourism marketing,” “destination marketing,” and “destination branding.” The BibTeX data obtained from WoS were analyzed in R Studio using the Bibliometrix package, and publication trends, the most productive countries, collaboration networks, emerging themes, and keyword clusters were evaluated. The findings reveal that gastronomy-based tourism studies have increasingly adopted a marketing-oriented structure, focusing particularly on destination image, local food experiences, satisfaction, behavioral intentions, and brand value. Overall, the study provides a comprehensive overview of the conceptual density, thematic orientations, and developmental trajectories within the field.

Anahtar Kelimeler

• Gastronomy Tourism
• Tourism Marketing
• Bibliometric Analysis
• Destination Image
• Local Food

Gastronomi Turizmi Araştırmalarının Pazarlama Perspektifinden Evrimi: Bibliyometrik Bir Yaklaşım

Öz

Bu çalışma, gastronomi turizmi araştırmalarının turizm pazarlaması perspektifi açısından nasıl evrildiğini ortaya koymak amacıyla bibliyometrik bir analiz gerçekleştirmektedir. Web of Science Core Collection veri tabanında “gastronomic tourism”, “food tourism”, “culinary tourism” ile “tourism marketing”, “destination marketing” ve “destination branding” kavramlarını bir araya getiren tarama sonucunda 234 yayın incelenmiştir. Elde edilen BibTeX verileri R Studio ortamında Bibliometrix paketi ile analiz edilmiş; yıllara göre yayın eğilimleri, en üretken ülkeler, işbirliği ağları, öne çıkan temalar ve anahtar kelime kümeleri değerlendirilmiştir. Bulgular, gastronomi temelli turizm çalışmalarının özellikle destinasyon imajı, yerel yemek deneyimi, tatmin, davranışsal niyet ve marka değerine odaklanan pazarlama yönelimli bir yapıya dönüştüğünü göstermektedir. Çalışma, alandaki kavramsal yoğunluğu, tematik yönelimleri ve gelişim eğilimlerini ortaya koyarak literatüre bütüncül bir bakış sunmaktadır.

Anahtar Kelimeler

• Gastronomi Turizmi
• Turizm Pazarlaması
• Bibliyometrik Analiz
• Destinasyon İmajı
• Yerel Yemek.

Kaynakça

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