Gösterişçi Duyarlılık Sergileme ya da Duyar Kasma: Kavramsal Bir Çerçeve

Öz

Son birkaç yıldır popüler hale gelen “gösterişçi duyarlılık”, aslen sinyal teorisinden türetilmiştir ve güvenilir olmayan sinyallerle ilişkilendirilen gösterişçi bir davranışa işaret etmektedir. Ağırlıklı olarak olumsuz bir ima ile vurgulanan bu terim, birey ya da kuruluşların, gerçek hayatta sahip oldukları şaibeli olan iyi niyetli düşünce ve inançlarını genellikle toplum nezdinde duyarlı, erdemli ve sorumlu bir şekilde algılanma amacı güderek, yüz yüze veya çeşitli medya araçları kanalıyla kolay yoldan çevrelerine duyurma davranışıdır. Bu çalışmada, gösterişçi duyarlılık kavramını etraflıca tanımlamak; bu kavramın çeşitli uygulamalarda nasıl sergilendiğini tespit etmek, böylelikle yerli literatürü genişletmek ve gelecekte yapılacak çalışmalara altyapı oluşturmak amaçlanmıştır. Çalışmada literatür taraması tekniğine başvurulmuştur. Araştırma sonucunda gösterişçi duyarlılık davranışının bireysel, örgütsel ve siyasal olmak üzere üç ana kategori altında gerçekleştirilen yaygın birçok faaliyet aracılığıyla sergilendiği anlaşılmıştır. Gösterişçi duyarlılık kavramı, Türkçe’ye argo bir kullanım olan “duyar kasma” şeklinde geçmiştir. Bu çalışmada hem günlük yaşamda hem de akademik alanda kullanımının daha uygun olduğu öngörülen, ayrıca Türk dilinin özenli kullanımına gölge düşürmeyecek bir kavram olan “gösterişçi duyarlılık” söz öbeğinin, “duyar kasma” söz öbeği yerine kullanılması önerilmektedir. Yeni bir terim olması sebebiyle bu konuda yapılmış çalışmaların kapsamı sınırlıdır. Türkçe literatürde ise bu terimi kapsamlı ele alan çalışmalara rastlanmamıştır. Derleme olarak hazırlanan bu çalışmanın, yerli literatüre katkı sunması beklenmektedir.

Anahtar Kelimeler

• Gösterişçi Duyarlılık Sergileme
• Duyar Kasma
• Bireysel Gösterişçi Duyarlılık
• Örgütsel Gösterişçi Duyarlılık
• Siyasal Gösterişçi Duyarlılık

Virtue Signaling: A Conceptual Framework

Öz

Virtue signaling, which has become popular over the last few years, is originally derived from signal theory and refers to a pretentious behavior associated with unreliable signals. This term is the behavior of individuals or organizations to announce their dubious well-intentioned thoughts and beliefs in real life, in an easy way, face-to-face or through various media, with the aim of being perceived in a sensitive, virtuous and responsible manner in the eyes of the society. In this study, it is aimed to define the concept of virtue signaling in detail, to determine how this concept is exhibited in various applications, thus to expand the Turkish literature. The literature review technique was used in the study. As a result of the research, it has been understood that the virtue signaling behavior is exhibited through many common activities carried out under three main categories as individual, organizational and political. The concept of virtue signaling has passed into Turkish as a slang usage. The authors of this study suggest the use of another phrase that is thought to be more appropriate to use both in daily life and in the academic field, and which will not overshadow the careful use of the Turkish language. Since it is a new term, the scope of studies on this subject is limited. In the Turkish literature, however, there are no studies dealing with this term comprehensively. This study, which is prepared as a compilation, is expected to contribute to the domestic literature.

Anahtar Kelimeler

• Virtue Signaling
• Moral Grandstanding
• Individual Virtue Signaling
• Corporate Virtue Signaling
• Political Virtue Signaling

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