Content Analysis of Visitor Reviews on the Tripadvisor Platform: The Case of Tarsus
Öz
Tripadvisor, as one of the rapidly developing communication tools, is a platform where individuals can freely share their touristic experiences. Within the scope of this study, content analysis was applied to the reviews made about the touristic products in the Tarsus region. As a result of the analysis of Tripadvisor reviews regarding the touristic products in Tarsus, it was observed that the majority of visitors had positive experiences and recommended visiting these touristic sites. Among the most emphasized positive opinions are the historical and cultural values of the region. Visitors also shared favorable comments about the natural beauty, must-see places, and recreational activities. In addition, restoration efforts in areas attributed with sanctity and historical importance—such as Saint Paul's Well, the Cave of Seven Sleepers (Eshab-ı Kehf), and the Tomb of Prophet Daniel—were highlighted positively by visitors. However, negative opinions included issues such as lack of space, poor maintenance, mismatch between expectations and actual experiences, and deficiencies in service performance. Transportation problems and high entrance fees were also frequently mentioned by visitors. Moreover, the lack of reviews from foreign tourists suggests that Tarsus is not being adequately promoted on an international level. In this regard, enhancing promotional activities is considered important to increase the region’s tourism potential. In conclusion, it has been determined that the touristic products in Tarsus are generally appreciated by visitors, yet certain deficiencies need to be addressed. Resolving these shortcomings is expected to contribute to the development of the district's tourism potential.
Anahtar Kelimeler
Destekleyen Kurum
Bu çalışma, hiçbir kamu, ticari veya kar amacı gütmeyen kurum ya da kuruluştan herhangi bir finansman desteği almamıştır.
Etik Beyan
Akademik Turizm Analizi Dergisi (ATA Dergisi) Etik İlkeler ve Yayın Politikası doğrultusunda, bu çalışma
için etik kurul onayına ihtiyaç duyulmamaktadır.
Kaynakça
- Akgöz, E., & Tengilimoğlu, E. (2015). Online müşteri değerlendirmelerinin, tesis özellikleri açısından incelenmesi: Booking.com örneği. 16. Ulusal Turizm Kongresi Bildiriler Kitabı, 145–153.
- Akyol, B., & Öztürk, Y. (2023). Turistlerin tatil seçimi karar verme aşamalarında sosyal medyanın rolü: TripAdvisor örneği. Journal of Tourism & Gastronomy Studies, 11(2), 1581–1599.
- Alcázar, M. D. C. H., Piñero, M. S., & Maya, S. R. (2014). The effect of user-generated content on tourist behavior: The mediating role of destination image. Tourism & Management Studies, 10, 158–164.
- Arıca, R., & Çorbacı, A. (2019). Turizm sektöründe müşterilerin bilgi üretici rolü: Adıyaman’daki turistik çekiciliklere yönelik Tripadvisor yorumları üzerine bir araştırma. Seyahat ve Otel İşletmeciliği Dergisi, 16(3), 437–455.
- Arkadaş, A. R., & Ayyıldız, T. (2020). Uludağ’da faaliyet gösteren 4 ve 5 yıldızlı konaklama işletmelerinin çevrimiçi tüketici yorumlarının incelenmesi: TripAdvisor.com üzerinden içerik analizi. OPUS International Journal of Society Researches, 16(30), 2633–2658.
- Atasoy, A., & Ercik, C. (2023). Tarsus (Mersin) turizmi. Atlas Akademi. Aydın, B. (2016). Sosyal medyada restoran imajı: Tripadvisor örneği. Disiplinlerarası Akademik Turizm Dergisi, 1(1), 13–30.
- Balouchi, M., Aziz, Y. A., Hasangholipour, T., Khanlari, A., Abd Rahman, A., & Raja‑Yusof, R. N. (2017). Explaining and predicting online tourists’ behavioural intention in accepting consumer generated contents. Journal of Hospitality and Tourism Technology, 8(2), 168–189.
- Cenni, I., & Goethals, P. (2017). Negative hotel reviews on TripAdvisor: A cross-linguistic analysis. Discourse, Context & Media, 16, 22–30.
- Cheng, X., Fu, S., Sun, J., Bilgihan, A., & Okumus, F. (2019). An investigation on online reviews in sharing economy driven hospitality platforms: A viewpoint of trust. Tourism Management, 71, 366–377.
- Çıblak, N. (2013). Tarsus kültürünün tanıtımında Şahmeran efsanelerinin önemi. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 16(1), 185–196.
