Uluslararası Turizm Rekabetçiliği Bağlamında Azerbaycan’ın Konumu: Seyahat ve Turizm Rekabetçilik Endeksi (TTCI) ve Seyahat ve Turizm Gelişim Endeksi (TTDI) Üzerine Bir Değerlendirme

Öz

Turizm sektörü, küresel ekonomide artan önemi, yarattığı istihdam olanakları ve sağladığı döviz gelirleri ile ülkelerin ekonomik kalkınma stratejilerinde önemli bir yer tutmaktadır. Bu bağlamda turizmde rekabet gücünün ölçülmesi ve ülkelerin uluslararası turizm pazarındaki konumlarının değerlendirilmesi, politika yapıcılar açısından büyük önem taşımaktadır. Bu çalışmanın amacı, Azerbaycan’ın uluslararası turizm rekabetçiliği açısından mevcut konumunu Dünya Ekonomik Forumu’nun Seyahat ve Turizm Gelişim Endeksi (TTDI) ve önceki adıyla Seyahat ve Turizm Rekabetçilik Endeksi (TTCI) verileri çerçevesinde analiz etmektir. Elde edilen bulgular, Azerbaycan’ın turizm rekabetçiliği performansının yıllar içinde dalgalı bir seyir izlemekle birlikte son dönemde kademeli bir iyileşme eğilimi gösterdiğini ortaya koymaktadır. Bununla birlikte ülkenin fiyat rekabetçiliği, kara ve liman altyapısı ile seyahat ve turizmin sosyoekonomik etkisi alanlarında göreli avantajlar sergilediğini ortaya koymaktadır. Öte yandan, doğal kaynaklar, eğlence dışı kaynaklar, seyahat ve turizmde açıklık, hava taşımacılığı altyapısı ve çevresel sürdürülebilirlik alanlarında iyileştirmelere ihtiyaç duyulduğu tespit edilmiştir. Bu bağlamda çalışma, Azerbaycan’ın uluslararası turizm rekabetçiliğinin mevcut durumunu ortaya koyarak sektördeki güçlü ve geliştirilmesi gereken alanların belirlenmesine katkı sağlamaktadır. Elde edilen bulguların hem akademik literatüre katkı sunması hem de turizm politikalarının daha etkin ve sürdürülebilir şekilde oluşturulmasına destek olması beklenmektedir.

Anahtar Kelimeler

• Azerbaycan
• Rekabet gücü
• Turizm sektörü
• Dünya ekonomik forumu
• Uluslararası endeks

Azerbaijan's Position in the Context of International Tourism Competitiveness: An Assessment Based on the Travel and Tourism Competitiveness Index (TTCI) and the Travel and Tourism Development Index (TTDI)

Öz

The tourism sector holds a significant place in the economic development strategies of countries due to its increasing importance in the global economy, the employment opportunities it creates, and the foreign exchange earnings it provides. In this context, measuring tourism competitiveness and evaluating the positions of countries in the international tourism market are of great importance for policymakers. The aim of this study is to analyze Azerbaijan's current position in terms of international tourism competitiveness within the framework of the World Economic Forum's Travel and Tourism Development Index (TTDI) and the former Travel and Tourism Competitiveness Index (TTCI) data. The findings reveal that Azerbaijan's tourism competitiveness performance has followed a fluctuating course over the years but has shown a gradual improvement trend recently. Furthermore, the study shows that the country exhibits relative advantages in the areas of price competitiveness, land and port infrastructure, and the socio-economic impact of travel and tourism. On the other hand, improvements are needed in the areas of natural resources, non-recreational resources, openness in travel and tourism, air transport infrastructure, and environmental sustainability. In this context, the study contributes to identifying the strengths and areas for improvement in the sector by revealing the current state of Azerbaijan's international tourism competitiveness. The findings are expected to contribute to the academic literature and support the development of more effective and sustainable tourism policies.

Anahtar Kelimeler

• Azerbaijan
• Competitiveness
• Tourism sector
• World economic forum
• International index

Kaynakça

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