FACTORS INFLUENCING INDIVIDUAL INVESTORS’ INVESTMENT DECISIONS AT THE DHAKA STOCK EXCHANGE

Öz

The goal of the study is to identify the factors affecting individual investors’ investment decisions on the Dhaka Stock Exchange (DSE). To do this, the research also looks at how accounting issues, information obtained from independent sources, financial needs, advocate recommendations, and personal reputation/company reputation compliance may all affect an investor's behavior. Data were collected from Dhaka, Bangladesh. The researcher individually delivered a standardized questionnaire to each respondent in order to collect data. There were 27 items in the survey. SPSS 26 and AMOS 24 are used to analyze the functional data from 300 surveys. The Friedman rank test is used to test the research hypotheses. The study revealed that there does appear to be some association between the factors affecting the DSE investors' decisions to invest. The researcher found that expected dividends, the stock's past performance, collecting information about firms, stock index fluctuations, interest in non-stock investment, investment diversification, obtaining borrowed funds easily, broker recommendations, family members’ opinions, friend or coworker recommendations, the company's public reputation, well-organized financial markets, and the ethics of a firm are the most crucial factors that affect individual investors' investment decisions. The results of this study will help investors comprehend the various choices they will have to make based on their current circumstances and the likely results of each choice. The research will also help the companies identify the factors that will have the biggest impact on investors' behavior in the future, which will affect future strategies and policies.

Anahtar Kelimeler

• Investment Decision
• Individual Investors
• Dhaka Stock Exchange
• Behavioral Analysis

DHAKA MENKUL KIYMETLER BORSASINDA BİREYSEL YATIRIMCILARIN YATIRIM KARARLARINI ETKİLEYEN FAKTÖRLER

Öz

Çalışmanın amacı, bireysel yatırımcıların DSE ile ilgili yatırım kararlarını etkileyen faktörleri belirlemektir. Bunu yapmak için, araştırma aynı zamanda muhasebe konuların, tarafsız kaynaklardan edinilen konuların, kişisel finansal ihtiyaçların, yandaş tavsiyelerinin ve benlik saygınlığı /firma saygınlığı uyumluluğunun hepsinin bir yatırımcının davranışını nasıl etkileyebileceğine de bakmaktadır. Veriler Bangladeş'teki Dhaka'dan toplanmıştır. Araştırmacı, veri toplamak için her bir katılımcıya bireysel olarak standartlaştırılmış bir anket verdi. Ankette 27 madde vardır. 300 anketten elde edilen fonksiyonel verileri analiz etmek için SPSS 26 ve AMOS 24 kullanılmıştır. Bu çalışmada, DSE bireysel yatırımcılarını etkileyen en önemli faktörleri çıkarmak için açıklayıcı faktör analizi (AFA) ve ayrıca çıkarılanları doğrulamak için uyum iyiliği ölçüm modeli ile doğrulayıcı faktör analizi (DFA) kullanılmıştır. Son olarak, çıkarılan faktörlerle araştırma hipotezini test etmek için Friedman sıralama testi kullanılmıştır. Çalışma, DSE yatırımcılarının yatırım yapma kararlarını etkileyen faktörler arasında bir ilişki olduğunu ortaya koydu. Araştırmacı, bir firmanın etiğinin, iyi organize edilmiş finansal piyasaların, firmanın kamu itibarının, firma hisselerinin geçmiş performansının, beklenen temettülerin, firmalar hakkında bilgi toplamanın, hisse senedi endeksindeki dalgalanmasının ve broker tavsiyesinin bireysel yatırımcıların yatırım kararlarını etkileyen en önemli faktörler olduğunu keşfetti. Bu çalışmanın sonuçları, yatırımcıların mevcut koşullarına ve her bir seçimin olası sonuçlarına dayanarak yapmak zorunda kalacakları çeşitli seçimleri anlamalarına yardımcı olacaktır. Araştırma aynı zamanda şirketin gelecekteki stratejileri ve prosedürleri etkileyecek olan yatırımcıların davranışları üzerinde en büyük etkiye sahip olacak faktörleri tanımlamasına yardımcı olacaktır.

Anahtar Kelimeler

• Yatırım Kararı
• Bireysel Yatırımcılar
• Dakka Menkul Kıymetler Borsası (DSE)
• Davranış Analizi

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