İŞLETMELER AÇISINDAN DİJİTAL DÖNÜŞÜMÜN OLUMLU VE OLUMSUZ YÖNLERİ: NİTEL BİR ARAŞTIRMA

Öz

Dijital dönüşüm, kurumsal süreçleri iyileştirmek, hizmet sunumunu geliştirmek ve yeni değer önerileri oluşturmak amacıyla dijital teknolojilerin stratejik olarak benimsenmesi olarak tanımlanabilir. Bu çalışmanın amacı, dijital dönüşümün işletmeler üzerindeki olumlu ve olumsuz nedenlerini ve sonuçlarını nitel bir yaklaşımla ortaya koymaktır. Dijital dönüşümün, işletmelerin verimliliğini artırma, maliyetleri düşürme, yenilikçi ürün ve hizmet geliştirme potansiyelini güçlendirme gibi birçok avantaj sunduğu görülmektedir. Ayrıca, müşteri deneyimini iyileştirerek rekabet avantajı sağlaması da önemli bir fayda olarak öne çıkmaktadır. Ancak, dijital dönüşüm süreçleri aynı zamanda işletmeler için çeşitli zorluklar da barındırmaktadır. Özellikle, çalışanların dijital becerilerinin yetersizliği, veri güvenliği riskleri, büyük maliyetler ve hızlı teknolojik değişimlere uyum sağlama gerekliliği gibi unsurlar olumsuz yönler arasında sıralanabilir. Bu çalışmada, nitel araştırma yöntemleri kullanılarak işletmelerin dijital dönüşüm süreçlerinde karşılaştıkları engeller, fırsatlar ve tehditler detaylı bir şekilde ele alınmıştır. Sonuç olarak, dijital dönüşümün gerçeği işletmeler için ulaşılması gereken bir hedef olarak durmaktadır. Ayrıca görüşmeler sonucunda işletmeler açısından 12 olumlu ve 8 olumsuz çıktı ön plana çıkmıştır. Bu kapsamda işletmeler için olumlu yönlerin artırılması ve olumsuz yönlerin azaltılması için çeşitli öneriler getirilmiştir.

Anahtar Kelimeler

• Dijital dönüşüm
• dijital dönüşümün olumlu ve olumsuz çıktıları
• nitel çalışma
• sosyo-teknik sistemler

Etik Beyan

Bu çalışmada Necmettin Erbakan Üniversitesi Sosyal ve Beşeri Bilimler Bilimsel Araştırmalar Etik Kurulu'ndan 03/05/2024 tarih ve 09 toplantı sayı ve 2024/390 karar no ile etik izin alınmıştır.

POSITIVE AND NEGATIVE ASPECTS OF DIGITAL TRANSFORMATION FOR BUSINESSES: A QUALITATIVE RESEARCH

Öz

Digital transformation can be defined as the strategic adoption of digital technologies with the objective of enhancing organizational processes, improving service delivery, and creating new value propositions. The aim of this study is to identify the positive and negative causes and outcomes of digital transformation for businesses using a qualitative approach. Digital transformation offers numerous advantages, such as enhancing business efficiency, reducing costs, and strengthening the potential for developing innovative products and services. Additionally, improving customer experience and providing a competitive advantage stand out as significant benefits. However, digital transformation processes also pose various challenges for businesses. Notable negative aspects include the lack of digital skills among employees, data security risks, high costs, and the necessity to adapt to rapid technological changes. This study employs qualitative research methods to examine in detail the barriers, opportunities, and threats encountered by businesses during their digital transformation processes. As a result, digital transformation emerges as an essential goal for businesses to achieve. Furthermore, the interviews revealed 12 positive and 8 negative outcomes of digital transformation from the perspective of businesses. In this context, several recommendations are proposed to enhance the positive aspects and mitigate the negative ones for businesses.

Anahtar Kelimeler

• Digital transformation
• positive and negative outcomes of digital transformation
• qualitative study
• socio-technical systems

Etik Beyan

Bu çalışmada Necmettin Erbakan Üniversitesi Sosyal ve Beşeri Bilimler Bilimsel Araştırmalar Etik Kurulu'ndan 03/05/2024 tarih ve 09 toplantı sayı ve 2024/390 karar no ile etik izin alınmıştır.

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