Festival Kalitesinin Davranışsal Niyete Etkisini Belirlemeye Yönelik Bir Araştırma

Yıl 2020, Cilt: 19 Sayı: 2, 543 - 551, 25.04.2020

Metin Sürme

https://doi.org/10.21547/jss.666220

Cited By: 2

Öz

Gerçekleştirilen bu araştırmada, festival kalitesinin davranışsal niyete etkisinin belirlenmesi amaçlanmıştır. Bu kapsamda Gaziantep’te düzenlenen Uluslararası Gaziantep Gastronomi Festivali’ne katılan 355 katılımcıya anket uygulanmıştır. Söz konusu anket formu festival çıkışında katılımcılara dağıtılmış ve anketi doldurmaları istenmiştir. Araştırma sonucunda personel kalitesi, yiyecek-içecek kalitesi, bilgilendirme, davranışsal niyet ve subjektif norm olmak üzere 5 faktör ortaya konmuştur. Davranışsal niyet değişkeninin en yüksek ortalamaya sahip olduğu, bilgilendirme değişkeninin ise en düşük ortalamaya sahip olduğu görülmüştür. Bağımsız değişkenler ele alındığında “personel kalitesi, subjektif norm, yiyecek-içecek kalitesi ve bilgilendirme” değişkenlerinin davranışsal niyeti etkilediği görülmüştür. Bununla beraber katılımcıların bir gastronomi festivalinde en çok yiyecek-içecek kalitesine önem vermesi ise araştırmada dikkat çeken önemli bir sonuç olmuştur. 

Anahtar Kelimeler

Festival kalitesi, davranışsal niyet, GastroAntep

A Research To Determıne The Effect Of Festıval Qualıty On Behavıoral Intentıon

Öz

In this study, it was aimed to determine the effect of festival quality on behavioral intent. In this context, a questionnaire was applied to the participants of the International Gaziantep Gastronomy Festival in Gaziantep. In this context, a questionnaire was applied to 350 participants who participated in the International Gaziantep Gastronomy Festival held in Gaziantep. As a result of the research, 5 factors such as personnel quality, food and beverage quality, information, behavioral intention and subjective norm were determined. It was seen that the behavioral intention variable had the highest mean and the information variable had the lowest mean. When the independent variables are considered, it was seen that the variables of “personnel quality, subjective norm, food-beverage quality and information” affect the behavioral intention. On the other hand, the importance of food and beverage quality at a gastronomic festival was an important result of the research.

Anahtar Kelimeler

Festival quality, behavioral intent, GastroAntep

Kaynakça

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